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web development Welcome to our collection of the latest and most popular books on Google Analytics. Learn how to leverage this powerful web analytics platform to track website traffic, understand visitor behavior, and gain actionable insights to improve your online marketing. Our hand-picked selection of titles includes guides for everyone from total beginners to advanced practitioners. Discover books that will teach you the fundamentals of Google Analytics, taking you from initial setup to in-depth data analysis. Or level up your skills with more advanced techniques for conversion rate optimization, campaign tracking, segmentation, and more. We have books to help you integrate GA with other platforms, leverage its full reporting capabilities, and apply analytics insights across your organization. Our authors are leading experts who will help you maximize the value of Google Analytics to grow your business or client sites. With descriptions of over 10 highly rated books, explore our Google Analytics shelf today to find your perfect next read!

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