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WordPress 2.9 E-Commerce
WordPress 2.9 E-Commerce

WordPress 2.9 E-Commerce: Build a proficient online store to sell products and services

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Book Mar 2010 284 pages 1st Edition
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WordPress 2.9 E-Commerce

Chapter 1. Getting Started with WordPress and e-Commerce

There are lots of great reasons to build an e-commerce website. Perhaps you are a small business owner with goods or services to sell. Maybe you are an author or musician who wants to sell documents, audio files, or other digital downloads. Whether as part of a business, or a hobby, running an e-commerce site can increase your sales, public profile, and your income.

In years past, building an e-commerce site required a vast amount of time, technical knowledge, and money. It meant hand-coding the site from scratch by hiring one or more developers, or purchasing a yearly license for a pre-built e-commerce solution. Surely there must be an easier way. For anyone who starts researching on how to create an online store, the myriad of options seem overwhelming at first. There are literally hundreds of pre-built e-commerce packages available, most of which promise to get the user "running in a matter of minutes". Unfortunately, they also promise to separate the shop owner from hundreds, if not thousands, of dollars. On the other hand, one can also find a few free e-commerce platforms. While most of these are promising, the free cost platform often carries a high price tag in terms of greater complexity or time wasted in learning the ropes of a new platform.

This brings us to WordPress. Not only is it a popular package for building a standard website, but it can also serve as a powerful e-commerce platform with the addition of the WordPress (WP) e-Commerce plugin. Thousands of people have already chosen to use WordPress as the foundation for their online stores, and there are many reasons why you should as well. Yes, WordPress is free, and yes, it's easy to use, but it's also easy to modify and update. Extending the capabilities of WordPress is a breeze, and you certainly do not need a team of developers to get your store up and running.

As we will discover, WordPress is more than capable of handling an e-commerce site. This chapter provides the context for how WordPress fits into the puzzle of e-commerce website construction, what it can do, and why it's so good at what it does.

This chapter covers the following topics:

  • Reasons for enabling WordPress for e-commerce

  • Some business and website possibilities for the combination of WordPress and the e-Commerce plugin

  • What you sign up for when you decide to use WordPress for e-commerce

  • A basic overview of the features included in the WP e-Commerce plugin

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Key benefits

  • Earn huge profits by transforming WordPress into an intuitive and capable platform for e-Commerce
  • Build and control a vast product catalog to sell physical items and digital downloads
  • Configure and integrate various payment gateways into your store for your customers' convenience
  • Promote and market your store online for increased profits
  • Follow a practical, step-by-step guide packed with screenshots to ensure your store is created and deployed successfully

Description

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.

What you will learn

Tweak WordPress to build an adept, business-friendly online store Install and configure WP e-Commerce and add products to your online catalog Manage and sort your products with groups, categories, tags, and variations making it easier for your customers to find any product Automate the delivery of digital downloads after purchase ensuring the convenience of your customers Create and manage user account roles and permissions for customers and staff Brand your site by customizing WordPress themes Accept payments using a variety of payment processors and automatically apply sales tax and shipping Create your own customizable shipping rates and connect to shippers such as USPS and UPS Secure your online store against attacks and data loss Explore alternative e-Commerce plug-ins for WordPress

Product Details

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Publication date : Mar 31, 2010
Length 284 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781847198501
Category :
Concepts :

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
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Product Details


Publication date : Mar 31, 2010
Length 284 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781847198501
Category :
Concepts :

Table of Contents

19 Chapters
WordPress 2.9 -Commerce Chevron down icon Chevron up icon
Credits Chevron down icon Chevron up icon
About the Author Chevron down icon Chevron up icon
About the Reviewers Chevron down icon Chevron up icon
Preface Chevron down icon Chevron up icon
1. Getting Started with WordPress and e-Commerce Chevron down icon Chevron up icon
2. Getting Ready to Sell Chevron down icon Chevron up icon
3. Configure Your e-Commerce Settings Chevron down icon Chevron up icon
4. Managing Your Product Catalog Chevron down icon Chevron up icon
5. User Accounts: Customers and Staff Chevron down icon Chevron up icon
6. Checkout and Payment Setup Chevron down icon Chevron up icon
7. Shipping, Taxes, and Processing Orders Chevron down icon Chevron up icon
8. Themes and Design Elements Chevron down icon Chevron up icon
9. Deploy, Secure, and Maintain Your Shop Chevron down icon Chevron up icon
10. Alternative e-Commerce Plugins Chevron down icon Chevron up icon
11. Marketing Your Shop Chevron down icon Chevron up icon
Gold Cart Module Extendibility Chevron down icon Chevron up icon
Setting Up a WAMP Testing Platform Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

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