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SQL Fundamentals for Marketing, Digital and Web Analytics [Video]
SQL Fundamentals for Marketing, Digital and Web Analytics [Video]

SQL Fundamentals for Marketing, Digital and Web Analytics: Get started with SQL for marketers with MySQL [Video]

By Anil Batra
$15.99 per month
Video Sep 2020 1 hours 32 minutes 1st Edition
Video
$149.99
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Video
$149.99
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Product Details


Publication date : Sep 30, 2020
Length 1 hours 32 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800566583
Category :
Languages :
Concepts :

Key benefits

  • Familiarize yourself with SQL and database fundamentals
  • Write flawless SQL queries to draw insights from marketing data
  • Explore some common use cases for marketing, web, and digital analytics

Description

Marketers and digital analysts generally depend on tools or the IT department to help them pull data for marketing decisions. This video course will teach you how to extract data on your own, enabling you to use SQL confidently to pull data for conducting marketing analysis independently. The video course begins with an introduction to SQL, and then moves on to show you how to install MySQL on your machine and teaches you about database fundamentals. You’ll then use Select and Where clauses, apply numeric and date values to narrow down your database search results, and find exactly what you are looking for. As you advance, you’ll add new records, update existing records, and delete a few records using SQL commands. You’ll also discover how to aggregate the data to use sum and count functions and join multiple tables to get the desired result set. Next, you’ll use SQL commands and techniques on a database to find out your highest-paying customers. Toward the end, you’ll learn about table manipulation commands and find out how to export and import data from CSV and Excel files. By the end of this course, you’ll have learned how to manipulate marketing data on your own using SQL commands and techniques. All the codes and supporting files for this course will be available at- https://github.com/PacktPublishing/SQL-Fundamentals-for-Marketing-Digital-and-Web-Analytics

What you will learn

Write and understand SQL to pull data for marketing analysis Discover how data is structured and stored in databases Master common SQL commands used by marketing analysts Import data into MySQL from CSV and Excel files Export data from MySQL into Excel files Connect MySQL with Tableau for data visualization

What do you get with a Packt Subscription?

Free for first 7 days. $15.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing

Product Details


Publication date : Sep 30, 2020
Length 1 hours 32 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800566583
Category :
Languages :
Concepts :

Table of Contents

9 Chapters
Introduction Chevron down icon Chevron up icon
Installation and Overview of SQL environment Chevron down icon Chevron up icon
Database Fundamentals Chevron down icon Chevron up icon
Selecting the data Chevron down icon Chevron up icon
Other key SQL statements Chevron down icon Chevron up icon
Some advanced select statements Chevron down icon Chevron up icon
Marketing use cases Chevron down icon Chevron up icon
Using data from the database in other programs Chevron down icon Chevron up icon
Database manipulation Chevron down icon Chevron up icon

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