Big data analytics
Today, Big Data plays a major role in many digital platforms and businesses. For example, streaming services such as Netflix and YouTube continuously collect large amounts of data related to user searches, watch history, viewing duration, likes, and content preferences. This data is analyzed to recommend movies, videos, and shows that match individual interests, thereby improving user experience and engagement. Similarly, e-commerce platforms such as Amazon and Flipkart generate massive volumes of data from customer searches, clicks, purchase history, product reviews, and payment transactions. By analyzing this information, these companies can recommend relevant products, forecast customer demand, optimize pricing, manage inventory, and improve overall business performance.
Big data analytics is the process of analyzing large, complex datasets that include multiple data types, such as tabular data, text, images, videos, and audio. With the help of big data processing...