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Modern Generative AI with ChatGPT and OpenAI Models

You're reading from  Modern Generative AI with ChatGPT and OpenAI Models

Product type Book
Published in May 2023
Publisher Packt
ISBN-13 9781805123330
Pages 286 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Valentina Alto Valentina Alto
Profile icon Valentina Alto

Table of Contents (17) Chapters

Preface 1. Part 1: Fundamentals of Generative AI and GPT Models
2. Chapter 1: Introduction to Generative AI 3. Chapter 2: OpenAI and ChatGPT – Beyond the Market Hype 4. Part 2: ChatGPT in Action
5. Chapter 3: Getting Familiar with ChatGPT 6. Chapter 4: Understanding Prompt Design 7. Chapter 5: Boosting Day-to-Day Productivity with ChatGPT 8. Chapter 6: Developing the Future with ChatGPT 9. Chapter 7: Mastering Marketing with ChatGPT 10. Chapter 8: Research Reinvented with ChatGPT 11. Part 3: OpenAI for Enterprises
12. Chapter 9: OpenAI and ChatGPT for Enterprises – Introducing Azure OpenAI 13. Chapter 10: Trending Use Cases for Enterprises 14. Chapter 11: Epilogue and Final Thoughts 15. Index 16. Other Books You May Enjoy

Boosting Search Engine Optimization (SEO)

Another promising area for ChatGPT to be a game changer is Search Engine Optimization (SEO). This is the key element behind ranking in search engines such as Google or Bing and it determines whether your websites will be visible to users who are looking for what you promote.

Definition

SEO is a technique used to enhance the visibility and ranking of a website on search engine results pages (SERPs). It is done by optimizing the website or web page to increase the amount and quality of organic (unpaid) traffic from search engines. The purpose of SEO is to attract more targeted visitors to the website by optimizing it for specific keywords or phrases.

Imagine you run an e-commerce company called Hat&Gloves, which only sells, as you might have guessed, hats and gloves. You are now creating your e-commerce website and want to optimize its ranking. Let’s ask ChatGPT to list some relevant keywords to embed in our website:

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