Scoping analytics use cases
To identify the scope of analytics use cases, there are several key steps involved. The first important step is to identify the stakeholders involved in the project.
Identifying stakeholders
Identifying stakeholders ensures that the solution developed aligns with the expectations and needs of different parties.
First, let’s make the distinction between primary users and secondary stakeholders. Primary users, such as department heads or company executives, consume the data product directly. Secondary stakeholders, such as managers in other departments, impact the project indirectly.
Primary and secondary stakeholders require different levels of interaction and have different expectations. The stakeholder map allows us to map these in greater detail. It divides the relationship between a party’s influence and interest into four quadrants.
Figure 12.3 – The stakeholder map framework
As illustrated...
