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101 UX Principles
101 UX Principles

101 UX Principles: A definitive design guide

By Kate Shaw , Will Grant
€39.99 €27.98
Book Aug 2018 414 pages 1st Edition
eBook
€39.99 €27.98
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eBook
€39.99 €27.98
Print
€48.99
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What do you get with eBook?

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Product Details

Publication date : Aug 31, 2018
Length 414 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781788837361
Category :
Business & Other
Concepts :
User Experience
Table of content icon View table of contents Preview book icon Preview Book

101 UX Principles

Chapter #1. Anyone Can Be a User Experience (UX) Professional

This guide is for anyone who designs software products as part of their work. You may be a full-time designer, a UX professional or someone who has to make decisions about UX in your organization's products. Regardless of your role, the principles in this guide will improve your products, help you to serve your users' needs better, and make your customers more likely to return to you.

Although various examples throughout this book feature a mobile app, website, web app, or some desktop software, the principles are applicable to a wide range of applications, from in-car UI, mobile games, and cockpit controls, to washing machine interfaces and everything in between.

Empathy and objectivity are the primary skills you must possess to be good at UX. This is not to undermine those who have spent many years studying and working in the UX field—their insights and experience are valuable—rather to say that study and practice alone are not enough.

You need empathy to understand your users' needs, goals and frustrations. You need objectivity to look at your product with fresh eyes, spot the flaws and fix them. You can learn everything else.

Learning points

  • UX isn't a talent you're born with—you can learn how to be good in this field

  • Objectivity and empathy are the two key personality traits you need to display

  • This book aims to provide a shortcut to success with 101 tried-and-tested principles

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Page 1 of 2

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Key benefits

  • Hear insights from an author who was trained by the Nielsen Norman Group
  • Browse over 20 years of collected UX insights
  • Accept or reject 101 thought-provoking opinions on design
  • Challenge your own ideas on UX

Description

We want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways! 101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design. Enjoy 101 Principles including ‘Good UX has a Beginning, a Middle, and an End’, ‘Make Your Links Look Like Links’, ‘Don't Use Obsolete Icons’, ‘Decide Whether an Interaction Should Be Obvious, Easy, or Possible’, ‘Test with Real Users’, ‘Making the most of fonts’, ‘Good UX for search results’, and ‘Show your user - don't tell your user!’ “Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.” - Elizabeth Churchill, Director of User Experience at Google “This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.” - Anne-Marie Léger, Designer at Shopify Some more of the 101 UX Principles featured in this book: Work with user expectations not against them How to build upon established metaphors How to arrange navigation elements How to introduce new ideas to your user Matching pagination and content structure When invention is not good for UX Striving for simplicity Reducing user tasks What to make clickable Making the most of fonts Making your links look like links Picking the right control for the job Data input and what users care about How to handle destructive user actions When color should not convey information Tappable areas and the size of fingers Getting payment details the right way Use the standard e-commerce pattern If you really must use a flat design When to use progress bars or spinners Dropdowns the right and wrong way Handling just-off-screen content How to do Hamburger menus right When to hide Advanced Settings Good UX for Notifications

What you will learn

Use typography well to ensure that text is readable Design controls to streamline interaction Create navigation which makes content make sense Convey information with consistent iconography Manage user input effectively Represent progress to the user Provide interfaces that work for users with visual or motion impairments Understand and respond to user expectations

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Buy Now

Product Details

Publication date : Aug 31, 2018
Length 414 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781788837361
Category :
Business & Other
Concepts :
User Experience

Table of Contents

108 Chapters
101 UX Principles Chevron down icon Chevron up icon
101 UX Principles
Chevron down icon Chevron up icon
Contributors Chevron down icon Chevron up icon
Contributors
Preface Chevron down icon Chevron up icon
Preface
Other Books You May Enjoy Chevron down icon Chevron up icon
Other Books You May Enjoy
1. Anyone Can Be a User Experience (UX) Professional Chevron down icon Chevron up icon
Anyone Can Be a User Experience (UX) Professional
Learning points
2. Don't Use More Than Two Typefaces Chevron down icon Chevron up icon
Don't Use More Than Two Typefaces
Learning points
3. Users Already Have Fonts on Their Computers, So Use Them Chevron down icon Chevron up icon
Users Already Have Fonts on Their Computers, So Use Them
Learning points
4. USE TYPE SIZE TO DEPICT INFORMATION HIERARCHY Chevron down icon Chevron up icon
USE TYPE SIZE TO DEPICT INFORMATION HIERARCHY
Headline that tells you something
Learning points
5. Use a Sensible Default Size for Body Copy Chevron down icon Chevron up icon
Use a Sensible Default Size for Body Copy
Learning points
6. Use an Ellipsis to Indicate That There's a Further Step Chevron down icon Chevron up icon
Use an Ellipsis to Indicate That There's a Further Step
Learning points
7. Make Your Buttons Look Like Buttons Chevron down icon Chevron up icon
Make Your Buttons Look Like Buttons
Learning points
8. Make Buttons a Sensible Size and Group Them Together by Function Chevron down icon Chevron up icon
Make Buttons a Sensible Size and Group Them Together by Function
Learning points
9. Make the Whole Button Clickable, Not Just the Text Chevron down icon Chevron up icon
Make the Whole Button Clickable, Not Just the Text
Learning points
10. Don't Invent New, Arbitrary Controls Chevron down icon Chevron up icon
Don't Invent New, Arbitrary Controls
Learning points
11. Search Should be a Text Field with a Button Labeled "Search" Chevron down icon Chevron up icon
Search Should be a Text Field with a Button Labeled "Search"
Learning points
12. Sliders Should Be Used Only for Non-Quantifiable Values Chevron down icon Chevron up icon
Sliders Should Be Used Only for Non-Quantifiable Values
Learning points
13. Use Numeric Entry Fields for Precise Integers Chevron down icon Chevron up icon
Use Numeric Entry Fields for Precise Integers
Learning points
14. Don't Use a Drop-Down Menu If You Only Have a Few Options Chevron down icon Chevron up icon
Don't Use a Drop-Down Menu If You Only Have a Few Options
Learning points:
15. Allow Users to Undo Destructive Actions Chevron down icon Chevron up icon
Allow Users to Undo Destructive Actions
Learning points
16. Think About What's Just off the Screen Chevron down icon Chevron up icon
Think About What's Just off the Screen
Learning points
17. Use "Infinite Scroll" for Feed–Style Content Only Chevron down icon Chevron up icon
Use "Infinite Scroll" for Feed–Style Content Only
Learning points
18. If Your Content Has a Beginning, Middle, and End, Use Pagination Chevron down icon Chevron up icon
If Your Content Has a Beginning, Middle, and End, Use Pagination
Learning points
19. If You Must Use Infinite Scroll, Store the User's Position and Return to It Chevron down icon Chevron up icon
If You Must Use Infinite Scroll, Store the User's Position and Return to It
Learning points
20. Make "Blank Slates" More Than Just Empty Views Chevron down icon Chevron up icon
Make "Blank Slates" More Than Just Empty Views
Learning points
21. Make "Getting Started" Tips Easily Dismissable Chevron down icon Chevron up icon
Make "Getting Started" Tips Easily Dismissable
Learning points
22. When a User Refreshes a Feed, Move Them to the Last Unread Item Chevron down icon Chevron up icon
When a User Refreshes a Feed, Move Them to the Last Unread Item
Learning points
23. Don't Hide Items Away in a "Hamburger" Menu Chevron down icon Chevron up icon
Don't Hide Items Away in a "Hamburger" Menu
Learning points
24. Make Your Links Look Like Links Chevron down icon Chevron up icon
Make Your Links Look Like Links
Learning points
25. Split Menu Items Down into Subsections, so Users Don't Have to Remember Large Lists Chevron down icon Chevron up icon
Split Menu Items Down into Subsections, so Users Don't Have to Remember Large Lists
Learning points
26. Hide "Advanced" Settings From Most Users Chevron down icon Chevron up icon
Hide "Advanced" Settings From Most Users
Learning points
27. Repeat Menu Items in the Footer or Lower Down in the View Chevron down icon Chevron up icon
Repeat Menu Items in the Footer or Lower Down in the View
Learning points
28. Use Consistent Icons Across the Product Chevron down icon Chevron up icon
Use Consistent Icons Across the Product
Learning points
29. Don't Use Obsolete Icons Chevron down icon Chevron up icon
Don't Use Obsolete Icons
Learning points
30. Don't Try to Depict a New Idea With an Existing Icon Chevron down icon Chevron up icon
Don't Try to Depict a New Idea With an Existing Icon
Learning points
31. Never Use Text on Icons Chevron down icon Chevron up icon
Never Use Text on Icons
Learning points
32. Always Give Icons a Text Label Chevron down icon Chevron up icon
Always Give Icons a Text Label
Learning points
33. Emoji are the Most Recognized Icon Set on Earth Chevron down icon Chevron up icon
Emoji are the Most Recognized Icon Set on Earth
Learning points
34. Use Device-Native Input Features Where Possible Chevron down icon Chevron up icon
Use Device-Native Input Features Where Possible
Learning points
35. Obfuscate Passwords in Fields, but Provide a "Show Password" Toggle Chevron down icon Chevron up icon
Obfuscate Passwords in Fields, but Provide a "Show Password" Toggle
Learning points
36. Always Allow the User to Paste into Password Fields Chevron down icon Chevron up icon
Always Allow the User to Paste into Password Fields
Learning points
37. Don't Attempt to Validate Email Addresses Chevron down icon Chevron up icon
Don't Attempt to Validate Email Addresses
Learning points
38. Don't Ever Clear User-Entered Data Unless Specifically Asked To Chevron down icon Chevron up icon
Don't Ever Clear User-Entered Data Unless Specifically Asked To
Learning points
39. Pick a Sensible Size for Multiline Input Fields Chevron down icon Chevron up icon
Pick a Sensible Size for Multiline Input Fields
Learning points
40. Don't Ever Make Your UI Move While a User is Trying to Use It Chevron down icon Chevron up icon
Don't Ever Make Your UI Move While a User is Trying to Use It
Learning points
41. Use the Same Date Picker Controls Consistently Chevron down icon Chevron up icon
Use the Same Date Picker Controls Consistently
Learning points
42. Pre-fill the Username in "Forgot Password" Fields Chevron down icon Chevron up icon
Pre-fill the Username in "Forgot Password" Fields
Learning points
43. Be Case-Insensitive Chevron down icon Chevron up icon
Be Case-Insensitive
Learning points
44. If a Good Form Experience Can Be Delivered, Your Users will Love Your Product Chevron down icon Chevron up icon
If a Good Form Experience Can Be Delivered, Your Users will Love Your Product
Learning points
45. Validate Data Entry as Soon as Possible Chevron down icon Chevron up icon
Validate Data Entry as Soon as Possible
Learning points
46. If the Form Fails Validation, Show the User Which Field Needs Their Attention Chevron down icon Chevron up icon
If the Form Fails Validation, Show the User Which Field Needs Their Attention
Learning points
47. Be Forgiving – Users Don't Know (and Don't Care) How You Need the Data Chevron down icon Chevron up icon
Be Forgiving – Users Don't Know (and Don't Care) How You Need the Data
Learning points
48. Pick the Right Control for the Job Chevron down icon Chevron up icon
Pick the Right Control for the Job
Learning Points
49. Allow Users to Enter Phone Numbers However They Wish Chevron down icon Chevron up icon
Allow Users to Enter Phone Numbers However They Wish
Learning points
50. Use Drop Downs Sensibly for Date Entry Chevron down icon Chevron up icon
Use Drop Downs Sensibly for Date Entry
Learning points
51. Capture the Bare Minimum When Requesting Payment Card Details Chevron down icon Chevron up icon
Capture the Bare Minimum When Requesting Payment Card Details
Learning points
52. Make it Easy for Users to Enter Postal or ZIP Codes Chevron down icon Chevron up icon
Make it Easy for Users to Enter Postal or ZIP Codes
Learning points
53. Don't Add Decimal Places to Currency Input Chevron down icon Chevron up icon
Don't Add Decimal Places to Currency Input
Learning points
54. Make it Painless for the User to Add Images Chevron down icon Chevron up icon
Make it Painless for the User to Add Images
Learning points
55. Use a "Linear" Progress Bar if a Task will Take a Determinate Amount of Time Chevron down icon Chevron up icon
Use a "Linear" Progress Bar if a Task will Take a Determinate Amount of Time
Learning points
56. Show a "Spinner" if the Task Will Take an Indeterminate Amount of Time Chevron down icon Chevron up icon
Show a "Spinner" if the Task Will Take an Indeterminate Amount of Time
Learning points
57. Never Show an Animated, Looping Progress Bar Chevron down icon Chevron up icon
Never Show an Animated, Looping Progress Bar
Learning points
58. Show a Numeric Progress Indicator on the Progress Bar Chevron down icon Chevron up icon
Show a Numeric Progress Indicator on the Progress Bar
Learning points
59. Contrast Ratios Are Your Friends Chevron down icon Chevron up icon
Contrast Ratios Are Your Friends
Learning points
60. If You Must Use "Flat Design" then Add Some Visual Affordances to Controls Chevron down icon Chevron up icon
If You Must Use "Flat Design" then Add Some Visual Affordances to Controls
Learning points
61. Avoid Ambiguous Symbols Chevron down icon Chevron up icon
Avoid Ambiguous Symbols
Learning points
62. Make Links Make Sense Out of Context Chevron down icon Chevron up icon
Make Links Make Sense Out of Context
Learning points
63. Add "Skip to Content" Links Above the Header and Navigation Chevron down icon Chevron up icon
Add "Skip to Content" Links Above the Header and Navigation
Learning points
64. Don't Only Use Color to Convey Information Chevron down icon Chevron up icon
Don't Only Use Color to Convey Information
Learning points:
65. If You Turn Off Device Zoom with a Meta Tag, You're Evil Chevron down icon Chevron up icon
If You Turn Off Device Zoom with a Meta Tag, You're Evil
Learning points
66. Give Navigation Elements a Logical Tab Order Chevron down icon Chevron up icon
Give Navigation Elements a Logical Tab Order
Learning points
67. Write Clear Labels for Controls Chevron down icon Chevron up icon
Write Clear Labels for Controls
Learning points
68. Let Users Turn off Specific Notifications Chevron down icon Chevron up icon
Let Users Turn off Specific Notifications
Learning points
69. Make Tappable Areas Finger-Sized Chevron down icon Chevron up icon
Make Tappable Areas Finger-Sized
Learning points
70. A User's Journey Should Have a Beginning, Middle, and End Chevron down icon Chevron up icon
A User's Journey Should Have a Beginning, Middle, and End
Learning points
71. The User Should Always Know at What Stage They Are in Any Given Journey Chevron down icon Chevron up icon
The User Should Always Know at What Stage They Are in Any Given Journey
Learning points
72. Use Breadcrumb Navigation Chevron down icon Chevron up icon
Use Breadcrumb Navigation
Learning points
73. If the User is on an Optional Journey, Give Them a Control to "Skip This" Chevron down icon Chevron up icon
If the User is on an Optional Journey, Give Them a Control to "Skip This"
Learning points
74. Users Don't Care About Your Company Chevron down icon Chevron up icon
Users Don't Care About Your Company
Learning points
75. Follow the Standard E-Commerce Pattern Chevron down icon Chevron up icon
Follow the Standard E-Commerce Pattern
Learning points
76. Show an Indicator in the Title Bar if the User's Work is Unsaved Chevron down icon Chevron up icon
Show an Indicator in the Title Bar if the User's Work is Unsaved
Learning points
77. Don't Nag Your Users into Rating Your App Chevron down icon Chevron up icon
Don't Nag Your Users into Rating Your App
Learning points
78. Don't Use a Vanity Splash Screen Chevron down icon Chevron up icon
Don't Use a Vanity Splash Screen
Learning points
79. Make Your Favicon Distinctive Chevron down icon Chevron up icon
Make Your Favicon Distinctive
Learning points
80. Add a "Create from Existing" Flow Chevron down icon Chevron up icon
Add a "Create from Existing" Flow
Learning points
81. Make it Easy for Users to Pay You Chevron down icon Chevron up icon
Make it Easy for Users to Pay You
Learning points
82. Categorize Search Results into Sections Chevron down icon Chevron up icon
Categorize Search Results into Sections
Learning points:
83. Your Users Probably Don't Understand the File System Chevron down icon Chevron up icon
Your Users Probably Don't Understand the File System
Learning points
84. Show, Don't Tell Chevron down icon Chevron up icon
Show, Don't Tell
Learning points
85. Be Consistent with Terminology Chevron down icon Chevron up icon
Be Consistent with Terminology
Learning points:
86. Use "Sign in" and "Sign out", Not "Log in" and "Log out" Chevron down icon Chevron up icon
Use "Sign in" and "Sign out", Not "Log in" and "Log out"
Learning points
87. "Sign up" Makes More Sense Than "Register" Chevron down icon Chevron up icon
"Sign up" Makes More Sense Than "Register"
Learning points
88. Use "Forgot Password" or "Forgotten Your Password", Not Something Obscure Chevron down icon Chevron up icon
Use "Forgot Password" or "Forgotten Your Password", Not Something Obscure
Learning points
89. Write Like a Human Being Chevron down icon Chevron up icon
Write Like a Human Being
Learning points
90. Choose Active Verbs over Passive Chevron down icon Chevron up icon
Choose Active Verbs over Passive
Learning points
91. Search Results Pages Should Show the Most Relevant Result at the Top of the Page Chevron down icon Chevron up icon
Search Results Pages Should Show the Most Relevant Result at the Top of the Page
Learning points
92. Pick Good Defaults Chevron down icon Chevron up icon
Pick Good Defaults
Learning points
93. Don't Confound Users' Expectations Chevron down icon Chevron up icon
Don't Confound Users' Expectations
Learning points
94. Reduce the Number of Tasks a User Has to Complete by Using Sensible Defaults Chevron down icon Chevron up icon
Reduce the Number of Tasks a User Has to Complete by Using Sensible Defaults
Learning points
95. Build Upon Established Metaphors – It's Not Stealing Chevron down icon Chevron up icon
Build Upon Established Metaphors – It's Not Stealing
Learning points
96. Decide Whether an Interaction Should Be Obvious, Easy, or Possible Chevron down icon Chevron up icon
Decide Whether an Interaction Should Be Obvious, Easy, or Possible
Learning points
97. "Does it Work on Mobile?" is Obsolete Chevron down icon Chevron up icon
"Does it Work on Mobile?" is Obsolete
Learning points
98. Messaging is a Solved Problem Chevron down icon Chevron up icon
Messaging is a Solved Problem
Learning points
99. Brands Are Bullshit Chevron down icon Chevron up icon
Brands Are Bullshit
Learning points
100. Don't Join the Dark Side Chevron down icon Chevron up icon
Don't Join the Dark Side
Learning points
101. Test with Real Users Chevron down icon Chevron up icon
Test with Real Users
Learning points
102. Bonus – Strive for Simplicity Chevron down icon Chevron up icon
Bonus – Strive for Simplicity
Index Chevron down icon Chevron up icon
Index

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Authors (1)

Profile icon Will Grant
Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
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  • They are lower price than print
  • They save resources and space
What is an eBook? Chevron down icon Chevron up icon

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.