Search icon
Arrow left icon
All Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletters
Free Learning
Arrow right icon
Google Analytics for Beginners - Zero to Hero [Video]
Google Analytics for Beginners - Zero to Hero [Video]

Google Analytics for Beginners - Zero to Hero: Get ready to track your digital marketing efforts with Google Analytics [Video]

By Anil Batra
€14.99 per month
Video Sep 2020 1 hours 28 minutes 1st Edition
Video
€74.99
Subscription
€14.99 Monthly
Video
€74.99
Subscription
€14.99 Monthly

What do you get with a Packt Subscription?

Free for first 7 days. $15.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing

Product Details


Publication date : Sep 30, 2020
Length 1 hours 28 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800562691
Category :
Concepts :

Key benefits

  • Explore Google Analytics to become familiar with its features
  • Get an in-depth understanding of the Google Analytics dashboard and how to use it effectively
  • Track non-page view actions such as video views and downloads in Google Analytics

Description

Google Analytics has become an integral part of business and marketing in most organizations. Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you’ll learn how to use Google Analytics to measure the performance of your website and marketing programs. The course begins with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you’ll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a demo account. Moving ahead, you’ll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you’ll create views, views filters, and goals and track campaigns in Google Analytics. By the end of this course, you’ll have gained the knowledge and insights needed to direct your marketing efforts for success by measuring the performance of your digital marketing plan with the help of Google Analytics. All the codes and supporting files for this course will be available at- https://github.com/PacktPublishing/Google-Analytics-for-Beginners---Zero-to-Hero

What you will learn

Find out how to effectively navigate through Google Analytics reports Demystify common digital analytics concepts and Google Analytics terms Get hands-on training using a Google Analytics e-commerce demo account Measure the performance of your marketing campaigns in Google Analytics Understand account hierarchy and structure in Google Analytics Discover how you can set goals in Google Analytics

What do you get with a Packt Subscription?

Free for first 7 days. $15.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing

Product Details


Publication date : Sep 30, 2020
Length 1 hours 28 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800562691
Category :
Concepts :

Table of Contents

5 Chapters
Introduction Chevron down icon Chevron up icon
Overview of Web and Digital Analytics and how Google Analytics works Chevron down icon Chevron up icon
Setup Google Analytics Chevron down icon Chevron up icon
Google Analytics Report Chevron down icon Chevron up icon
Views, Configuring Goals, and Campaign Tracking URLs Chevron down icon Chevron up icon

Customer reviews

Filter icon Filter
Top Reviews
Rating distribution
Empty star icon Empty star icon Empty star icon Empty star icon Empty star icon 0
(0 Ratings)
5 star 0%
4 star 0%
3 star 0%
2 star 0%
1 star 0%

Filter reviews by


No reviews found
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is included in a Packt subscription? Chevron down icon Chevron up icon

A subscription provides you with full access to view all Packt and licnesed content online, this includes exclusive access to Early Access titles. Depending on the tier chosen you can also earn credits and discounts to use for owning content

How can I cancel my subscription? Chevron down icon Chevron up icon

To cancel your subscription with us simply go to the account page - found in the top right of the page or at https://subscription.packtpub.com/my-account/subscription - From here you will see the ‘cancel subscription’ button in the grey box with your subscription information in.

What are credits? Chevron down icon Chevron up icon

Credits can be earned from reading 40 section of any title within the payment cycle - a month starting from the day of subscription payment. You also earn a Credit every month if you subscribe to our annual or 18 month plans. Credits can be used to buy books DRM free, the same way that you would pay for a book. Your credits can be found in the subscription homepage - subscription.packtpub.com - clicking on ‘the my’ library dropdown and selecting ‘credits’.

What happens if an Early Access Course is cancelled? Chevron down icon Chevron up icon

Projects are rarely cancelled, but sometimes it's unavoidable. If an Early Access course is cancelled or excessively delayed, you can exchange your purchase for another course. For further details, please contact us here.

Where can I send feedback about an Early Access title? Chevron down icon Chevron up icon

If you have any feedback about the product you're reading, or Early Access in general, then please fill out a contact form here and we'll make sure the feedback gets to the right team. 

Can I download the code files for Early Access titles? Chevron down icon Chevron up icon

We try to ensure that all books in Early Access have code available to use, download, and fork on GitHub. This helps us be more agile in the development of the book, and helps keep the often changing code base of new versions and new technologies as up to date as possible. Unfortunately, however, there will be rare cases when it is not possible for us to have downloadable code samples available until publication.

When we publish the book, the code files will also be available to download from the Packt website.

How accurate is the publication date? Chevron down icon Chevron up icon

The publication date is as accurate as we can be at any point in the project. Unfortunately, delays can happen. Often those delays are out of our control, such as changes to the technology code base or delays in the tech release. We do our best to give you an accurate estimate of the publication date at any given time, and as more chapters are delivered, the more accurate the delivery date will become.

How will I know when new chapters are ready? Chevron down icon Chevron up icon

We'll let you know every time there has been an update to a course that you've bought in Early Access. You'll get an email to let you know there has been a new chapter, or a change to a previous chapter. The new chapters are automatically added to your account, so you can also check back there any time you're ready and download or read them online.

I am a Packt subscriber, do I get Early Access? Chevron down icon Chevron up icon

Yes, all Early Access content is fully available through your subscription. You will need to have a paid for or active trial subscription in order to access all titles.

How is Early Access delivered? Chevron down icon Chevron up icon

Early Access is currently only available as a PDF or through our online reader. As we make changes or add new chapters, the files in your Packt account will be updated so you can download them again or view them online immediately.

How do I buy Early Access content? Chevron down icon Chevron up icon

Early Access is a way of us getting our content to you quicker, but the method of buying the Early Access course is still the same. Just find the course you want to buy, go through the check-out steps, and you’ll get a confirmation email from us with information and a link to the relevant Early Access courses.

What is Early Access? Chevron down icon Chevron up icon

Keeping up to date with the latest technology is difficult; new versions, new frameworks, new techniques. This feature gives you a head-start to our content, as it's being created. With Early Access you'll receive each chapter as it's written, and get regular updates throughout the product's development, as well as the final course as soon as it's ready.We created Early Access as a means of giving you the information you need, as soon as it's available. As we go through the process of developing a course, 99% of it can be ready but we can't publish until that last 1% falls in to place. Early Access helps to unlock the potential of our content early, to help you start your learning when you need it most. You not only get access to every chapter as it's delivered, edited, and updated, but you'll also get the finalized, DRM-free product to download in any format you want when it's published. As a member of Packt, you'll also be eligible for our exclusive offers, including a free course every day, and discounts on new and popular titles.