Discover how analytics engineering aligns with your organization's data strategy
Access insights shared by a team of seven industry experts
Tackle common analytics engineering problems faced by modern businesses
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Description
Navigate the world of data analytics with Fundamentals of Analytics Engineering—guiding you from foundational concepts to advanced techniques of data ingestion and warehousing, data lakehouse, and data modeling. Written by a team of 7 industry experts, this book helps you to transform raw data into structured insights.
You’ll discover how to clean, filter, aggregate, and reformat data, and seamlessly serve it across diverse platforms. With practical guidance, you’ll also learn how to build a simple data platform using Airbyte for ingestion, Google BigQuery for warehousing, dbt for transformations, and Tableau for visualization. From data quality and observability to fostering collaboration on codebases, you’ll find effective strategies for ensuring data integrity and driving collaborative success. As you advance, you'll become well-versed with the CI/CD principles for automated code building, testing, and deployment—laying the foundation for consistent and reliable pipelines. With invaluable insights into gathering business requirements, documenting complex business logic, and the importance of data governance, you’ll develop a holistic understanding of the analytics lifecycle.
By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.
What you will learn
Design and implement data pipelines from ingestion to serving data
Explore best practices for data modeling and schema design
Gain insights into the use of cloud-based analytics platforms and tools for scalable data processing
Understand the principles of data governance and collaborative coding
Comprehend data quality management in analytics engineering
Gain practical skills in using analytics engineering tools to conquer real-world data challenges
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Fanny has a multidisciplinary background across various industries, giving her a unique perspective on analytics workflows, from engineering pipelines to driving value for the business.
As a consultant, Fanny helps companies translate opportunities and business needs into technical solutions, implement analytics engineering best practices to streamline their pipelines, and treat data as a product. She is an avid promoter of data democratization, through technology and literacy
Ricardo, an Analytics Engineer with a strong background in data engineering and analysis, is a quick learner and tech enthusiast. With a Master's in IT Management specializing in Data Science, he excels in using various programming languages and tools to deliver valuable insights. Ricardo, experienced in diverse industries like energy, transport, and fintech, is adept at finding alternative solutions for optimal results. As an Analytics Engineer, he focuses on driving value from data through efficient data modeling, using best practices, automating tasks and improving data quality
Dumky is an award-winning analytics engineer with close to 10 years of experience in setting up data pipelines, data models and cloud infrastructure. Dumky has worked with a multitude of clients from government to fintech and retail. His background is in marketing analytics and web tracking implementations, but he has since branched out to include other areas and deliver value from data and analytics across the entire organization.
Taís is a versatile data professional with experience in a diverse range of organizations - from big corporations to scale-ups. Before her move to Xebia, she had the chance to develop distinct data products, such as dashboards and machine learning implementations. Currently, she has been focusing on end-to-end analytics as an Analytics Engineer. With a mixed background in engineering and business, her mission is to contribute to data democratization in organizations, by helping them to overcome challenges when working with data at scale
Jovan, an Analytics Engineer, specializes in data modeling and building analytical dashboards. Passionate about delivering end-to-end analytics solutions and enabling self-service analytics, he has a background in business and data science. With skills ranging from machine learning to dashboarding, Jovan has democratized data across diverse industries. Proficient in various tools and programming languages, he has extensive experience with the modern data stack. Jovan enjoys providing trainings in dbt and Power BI, sharing his knowledge generously
Juan Manuel Perafan 8 years of experience in the realm of analytics (5 years as a consultant). Juan was the first analytics engineer hired by Xebia back in 2020. Making him one of the earliest adopters of this way of working.
Besides helping his clients realizing the value of their data, Juan is also very active in the data community. He has spoken at dozens of conferences and meetups around the world (including Coalesce 2023). Additionally, he is the founder of the Analytics Engineering meetup in the Netherlands as well as the Dutch dbt meetup
Lasse has been working in the dataspace since 2018, starting out as a Data Engineer at a large airline, then switching towards Cloud Engineering for a consultancy and working for different clients in the retailing and healthcare space. Since 2021, he's an Analytics Engineer at Xebia Data, merging software/platform engineering with analytics passion. As a consultant Lasse has seen many different clients, ranging from retail, healthcare, ridesharing industry, and trading companies. He has implemented multiple data platforms and worked in all three major clouds, leveraging his knowledge of data and analytics to provide value
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