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Drupal 6 Search Engine Optimization
Drupal 6 Search Engine Optimization

Drupal 6 Search Engine Optimization: Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

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Profile Icon Ben Finklea
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Can$46.79 Can$51.99
Full star icon Full star icon Full star icon Full star icon Half star icon 4.9 (9 Ratings)
eBook Sep 2009 280 pages 1st Edition
eBook
Can$46.79 Can$51.99
Paperback
Can$64.99
eBook + Subscription
Free Trial
Arrow left icon
Profile Icon Ben Finklea
Arrow right icon
Can$46.79 Can$51.99
Full star icon Full star icon Full star icon Full star icon Half star icon 4.9 (9 Ratings)
eBook Sep 2009 280 pages 1st Edition
eBook
Can$46.79 Can$51.99
Paperback
Can$64.99
eBook + Subscription
Free Trial
eBook
Can$46.79 Can$51.99
Paperback
Can$64.99
eBook + Subscription
Free Trial

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Key benefits

  • Concise, actionable steps for increasing traffic to your Drupal site
  • Learn which modules to install and how to configure them for maximum SEO results
  • Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more
  • A practical, step-by-step guide that takes the mystery out of Drupal SEO

Description

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory ñ it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge ñ how to log in, create content, and install modules ñ you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

Who is this book for?

This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

What you will learn

  • Working through this book you will:
  • Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
  • Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
  • Create page titles and paths that search engines (and users) will love
  • Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
  • Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
  • Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
  • Set up systems in Drupal to automatically tag and organize your content
  • Maximize the value of RSS, site speed, and Page rank in your Drupal site
  • Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
  • Keep your site on a path of constant and never-ending improvement

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Sep 15, 2009
Length: 280 pages
Edition : 1st
Language : English
ISBN-13 : 9781847198235
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Product feature icon DRM FREE - Read whenever, wherever and however you want
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Product Details

Publication date : Sep 15, 2009
Length: 280 pages
Edition : 1st
Language : English
ISBN-13 : 9781847198235
Languages :
Concepts :
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Frequently bought together


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Total Can$ 191.97
Drupal 7 Social Networking
Can$64.99
Drupal 6 Theming Cookbook
Can$61.99
Drupal 6 Search Engine Optimization
Can$64.99
Total Can$ 191.97 Stars icon

Customer reviews

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Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.9
(9 Ratings)
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4 star 11.1%
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Magnum Nov 19, 2010
Full star icon Full star icon Full star icon Full star icon Full star icon 5
There's the rub. If you have a Drupal site and are interested in being found in the search engines, you need this book. Ben walks you step by step though the Drupal SEO process. My site went from invisible to getting rankings in the Google, Yahoo and Bing as soon as it was indexed. Wa-pow! Awesome!
Amazon Verified review Amazon
A. Kapitan Jan 27, 2014
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I have learned so many things from this book! My websites are in drupal 7 but most of this was relevant and helpful. Ben explains SEO in a very easy to understand manner. I had tried several SEO websites and tools, but this book explains everything so well; and clears up much of what I had read about SEO or watched on youTube. I met Ben several months ago at a drupal convention and was very impressed by the kind non-condescending manner in which he offered free help and advice about my website. After talking further, he said he had a book on Amazon, so I thought I would check it out. I figured it would be good, but it exceeded my expectations! Thank you Ben!
Amazon Verified review Amazon
Kathryn Hefner May 21, 2010
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book is very valuable for Drupal developers and Drupal shops ... but maybe even more so for the do-it-yourself / individual Drupal site owner. It takes the basic premise of open source and adds the ability for anyone with a Drupal site to do some very effective search engine optimization. You don't need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It's very easy to understand and implement.My advice: set up a Google Analytics account (if you haven't already). Then buy this book and use it, and track the results over the following months. You'll likely be as happy as I am. :)
Amazon Verified review Amazon
MitchH Apr 08, 2013
Full star icon Full star icon Full star icon Full star icon Full star icon 5
So you've made your first Drupal installation, set your theme, thrown up some products or services pages, and you're ready to make some money. You wish the phrase "If you build it, they will come" applied in this situation, but, let's face it, it doesn't. You need web traffic if you're ever going to make any dollars.Finklea's book is a great jumping off point for people in the situation above. It takes you from the installation and configuration of Drupal SEO modules all the way to thru site architecture, on-page optimization and the intricacies of marketing your Drupal website. We're talking step-by-step instructions, not just philosophies and broad principles. If you buy this book, you should also think about purchasing his Drupal SEO video, presented by Lullabot. Look it up.I highly recommend this book.
Amazon Verified review Amazon
J. Grubb Jun 09, 2010
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I went to the DrupalCon in San Francisco back in April and Ben's presentation on "Conversion Rate Optimization" was the most interesting and informative session I went to the whole week. I immediately bought his book and highly recommend for anyone that runs a Drupal site check it out as well.
Amazon Verified review Amazon
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