Keyla Dolores Méndez, Carla Vanesa Mamani Chávez
06 Mar 2026
5 min read
Our Inside Data Engineering Newsletter gives data engineers and practitioners what they often lack today: clear, real-world insights—where every byte tells a story.Subscribe here to stay ahead in data engineeringIntroductionIn artificial intelligence solutions, it is common to work with large sets of information, but without prior context or shared meaning, the result may be inconsistent or misaligned with business expectations.For many organizations today, artificial intelligence has become a strategic ally. It is natural to see them investing in modern platforms, robust and scalable data architectures, and increasingly sophisticated analytical models. However, even when a centralized and unified data model is in place, and the implemented logic is consistent and functioning correctly, the results do not always generate the confidence expected by the business.The lack of information ceased to be a problem long ago. On the contrary, the volume has grown so much that the real challenge lies in something much more critical: meaning. When each area handles different contexts and definitions, artificial intelligence can produce technically and procedurally correct answers that are disconnected from the business.In this situation, giving the meaning the importance it deserves will have a direct impact on the results obtained from our enterprise AI solutions, reinforcing the consistency and reliability of the information.The symptom: correct answers, wrong decisionsIn real-world artificial intelligence projects, it is common to see models respond fluently using correct and technically accurate terms, but without aligning with business logic.Let's imagine a seemingly simple question: "How is this month's revenue looking?"The model may respond with correct figures according to a specific definition, for example, gross revenue, while for another group of users, the expected answer was net revenue after returns or recognized accounting revenue. The answer is not technically incorrect; it is simply based on a different context than expected by the business.The problem is not the absence of data. In fact, many organizations have large volumes of structured and unstructured information. The challenge lies in the fact that data does not equal shared knowledge, which means that concepts are not uniformly defined across areas, leading to ambiguities, inconsistent interpretations, and responses that vary depending on the implicit context inferred by the model.This phenomenon explains why enterprise AI fails even when data is available.A study by Gartner (2025) reports that 63% of organizations do not have, or do not know if they have, adequate data practices to implement artificial intelligence and projects that, by 2026, 60% of AI projects will be abandoned due to data-related problems. Similarly, IBM states that 45% of leaders identify quality and governance as the main obstacle to scaling AI solutions.So, what does sharing meaning in data really entail?From data to meaning: the role of semantic contextLet's continue with our initial example: revenue. When we work with reports and dashboards for the business, analyzing this concept from different perspectives such as time, products, locations, among others, works thanks to two key factors: the first is that the data model that supports these reports or dashboards has correctly interrelated common fields, and the second is the explicit understanding we have of which fields or measures are associated with an analysis context. In other words, the meaning has already been resolved in advance, and the shared knowledge is not in the data itself, but in the design that supports it.The problem arises when requests for information arise in a variable context and are constantly expressed in natural language. In these cases, responses must be immediate, and there is no room for prior preparation to cover or anticipate each new question. The model must infer, from the words, what is being asked and from what perspective.The complexity increases when we recognize that context and intent are fundamental parts of the information discovery process. While humans are capable of understanding the intent of words cognitively, machines do not possess a conscious understanding of language; instead, they process the words they receive as input, identify patterns and relationships, and respond based on an approximation of context and meaning. The concept of "revenue" from a human perspective and a computational perspective. Authors' own elaboration. This is where having a semantic layer makes sense, as the semantic context allows humans, analytical systems, and artificial intelligence applications to share the same meaning of the data. A question as simple as "What was the revenue for the month?" could have multiple valid answers depending on whether you are referring to gross or net revenue, whether you want to include returns or not, and whether you want to take into account the date of sale or billing.The semantic layer will help us ensure that every natural language interaction is based on explicit inferences, reducing ambiguity and improving consistency in responses, thus unlocking the true potential of our data in analytics and artificial intelligence scenarios.Fabric IQ as a semantic foundation for Enterprise AIRecognizing that the semantic layer is a fundamental necessity if we want to eliminate barriers to scaling our advanced analytics and artificial intelligence solutions is only the first step. The real challenge goes further, as we need to understand where and how this meaning must exist so that it can be scaled and reused at the organizational level.In practice, we have tried to apply a workaround to this need by establishing an implicit semantic layer: in the logic of reports, through complex context engineering, through informally documented definitions, or, at best, in semantic models used in specific BI scenarios.This approach leads to the meaning of our data being incomplete and further fragmented, resulting in fragile integrations, inconsistent or contradictory definitions, and unreliable responses for decision-making.It is in this context that Fabric IQ emerges as a new semantic foundation within the unified Microsoft Fabric platform. Its semantic intelligence seeks to centralize and standardize business meaning, bringing together data, meaning, rules, relationships, and actions into a single semantic layer under a common framework that allows AI agents to reason and act on information with a high level of reliability.Ontologies in Fabric IQ are at the heart of this entire proposal, as they are a digital representation of business language that adds consistency to the reasoning of AI agents, emphasizing the motive and intent of the request and providing a more structured and higher-level view.In this way, Fabric IQ does not seek to replace existing investments or substitute other elements that live on the Microsoft Fabric platform, but rather enhances them, transforming the meaning of the business into an explicit foundation on which analytics and AI solutions can operate with greater confidence and at a larger scale.The Semantic Layer as a FoundationToday, in business environments where concepts are often fragmented across systems, a semantic layer can reduce conceptual ambiguity and establish shared meaning across data, processes, and decisions.By being much more explicit with business definitions, artificial intelligence can understand the meaning of data, interpret business context, connect related entities, and apply business rules consistently. This improves consistency across sources, enables traceability, and limits inconsistent interpretations of natural language.As a result, AI can link queries to canonical definitions such as what is meant by "customer," "revenue," or "risk," operate on governed metrics, and maintain consistency as processes evolve.In short, when the meaning of words and questions is explicitly integrated into the data architecture, artificial intelligence no longer relies on assumptions and begins to understand and operate on solid and much more reliable foundations.ConclusionThe evolution of enterprise AI solutions requires more than just sophisticated models or modern platforms: it requires an architecture where meaning, rules, and context are an explicit and governed components of the technology proposal. If the semantic layer is not defined and grounded, artificial intelligence will continue to rely on coincidences and approximations of ambiguous concepts that have not been formally defined.Once the semantic layer has been integrated into the data ecosystem, AI agents will be able to operate and reason based on clear, shared definitions, apply specific business rules according to context, and increase the reliability of their results. Before automating processes and decisions, we must ensure that we are all on the same page.Author BioKeyla Dolores Méndez is a Data Architect with more than ten years of experience in advanced analytics, big data, and artificial intelligence. She holds a Master’s degree in Business Intelligence and Technological Innovation from the Universitat Politècnica de Catalunya (Spain). She has been recognized as a Microsoft Most Valuable Professional (MVP) in Data Platform for five consecutive years, in addition to being a Microsoft Certified Trainer (MCT). She leads data architecture modernization initiatives in the financial sector and actively contributes as an international speaker and mentor, promoting digital transformation and a data-driven culture across Latin America. Carla Vanesa Mamani Chávez is a specialist in Artificial Intelligence and Data Science, recognized by Microsoft as one of the outstanding AI professionals for four consecutive years. She holds more than 14 international Microsoft certifications in Artificial Intelligence, Data Science, and Cloud technologies, and has extensive experience in both the public and private sectors. She holds a Master’s degree in Data Science and currently serves as an Azure Specialist at a Mexican education company in strategic partnership with Microsoft. She is also an international speaker, presenting across Latin America, the United States, Spain, and Asia.
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