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Key benefits

Detailed guidance on the major types of User Experience Maps.

Design and analyse user tests to improve communication with stakeholders.

Get to grips with creating wireflows, mental model maps, ecosystem maps, and solution maps

Description

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.

What you will learn

• Develop and understand all common user experience map types

• Use lab or remote user research to create maps and understand users better

• Design behavioral change and represent it with maps

• Create 4D user experience maps, the ultimate UX deliverable

• Capture many levels of interaction in a holistic view

• Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders

• Emphasize user focus and help your organization become user-centric

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

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Amazon verified reviews

Amazon Customer Jul 04, 2017

Well written book, covering wireframing, journey mapping and most importantly user research to base your mapping. As an experienced web professional and front-end developer, I really enjoyed it. It's funny enough to keep you reading, and insightful enough to learn new things even after 15+ yrs in the industry.

Amazon Verified review

Eye of the Beholder Jun 23, 2017

I'm a full stack developer, and often need to create wireframes, user journey maps. As a certified SCRUM master, I had a bit of experience with User Stories. This book refreshed what I knew, and added many new details, and make me understand all those better. This is why I bought it. Now it went way beyond. I haven't even heard of behavioural change UX, or many other cutting edge stuff from the book.

@UXgeek Jun 07, 2017

Well written book on all map types, and more. Originally I wanted a book on journey mapping and user story mapping. This book contains a very detailed explanation both of those and more. The examples are from real projects, and often narrated in an enjoyable and funny way. What I did not expect from a UX book is to have fun. It's the "Don't make me think!" of Mapping. The only drawback is the relative shortness of the Kaizen-UX chapter. It's a complex management framework, and a few pages are simply not enough to fully understand it. (To be fair, the chapter focuses on the mapping aspect of it, but a full book or at least a book with 50+ pages on Kaizen-UX would be nice.) Overall, it's the best book on User Experience Mapping.

Amazon Customer Jun 20, 2017

This book teached me many small details about UX Mapping. So a big thank you to the author! I just simply love it.

Sean Johnson Oct 06, 2017

The text content is good, but backed up with black and white photos? Considering the cost of the book, it should be full colour, and it's not. That's very disappointing. Some of the examples could really benefit from colour to better show some of the subtle differences in the illustrations.

User Experience Mapping: Enhance UX with User Story Map, Journey Map and Diagrams

What do you get with eBook?