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Key benefits

Top developer advocates reveal the work they’re doing at the center of their tech communities and the impact their advocacy is having on the tech industry as a whole

Discover the best practices of developer advocacy and get the inside story on working at some of the world’s largest tech companies

Features contributions from noted developer advocates, including Scott Hanselman, Sally Eaves, Venkat Subramaniam, Jono Bacon, Ted Neward, and more

Description

What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community.

What you will learn

Discover how developer advocates are putting developer interests at the heart of the software industry in companies including Microsoft and Google

Gain the confidence to use your voice in the tech community

Immerse yourself in developer advocacy techniques

Understand and overcome the challenges and obstacles facing developer advocates today

Hear predictions from the people at the cutting edge of tech

Explore your career options in developer advocacy

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

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Customer reviews

Rating distribution

4.6

(5 Ratings)

5 star 60%

4 star 40%

3 star 0%

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1 star 0%

Angie Jones Jan 14, 2020

DevRel is a relatively new role, and resources on good developer advocate practices are scarce. Thank goodness for this book! It covers what developer advocacy is and what it isn't. And more importantly, it offers a variety of wisdom from notable people in the industry. I definitely recommend this for anyone wanting to know the ins and outs of DevRel.

Amazon Verified review

Omniprof Nov 25, 2019

In this book Geertjan has conversations with 32 individuals who share, either full time or part time, the role of a tech advocate. The first thing that makes this book a pleasure to read is that the format is conversational. These are not interviews for the Wall Street Journal. It feels more like two friends sitting on a sofa discussing a topic that interests the both of them.This book shows us that the successful advocates, and we know they are successful because Geertjan included them in his book, recognize that they are not salespeople. Those that work for companies with the title advocate recognize that their success when presenting is tied to their honesty. Yes, the company they work for sells a great product or service, but nothing is perfect and competitors are not enemies. It was refreshing to read this.Then there are advocates who do not represent a particular product. Some are consultants and some are academics but regardless of their background or how they pay the bills they all say that the most rewarding part of what they do is to inspire developers to do great things.One line of inquiry in the book is to ask what the future may hold. The advocates are uniquely placed to comment on the future because they do not work in a bubble. They visit the front lines of developers. They enjoy the opportunity to talk with anyone who has come to listen to them. They have a much larger view of software development than you and I likely do.I am going to reveal something a book reviewer should probably never do. I haven’t finished reading the book. I don’t want to finish it. I want to pick it up during quiet moments and be inspired by the stories Geertjan tells in his conversations. I have met more than half the advocates in this book at conferences. What this book is giving to me are insights into what the role of the advocate is in our industry and the career of developer advocate. It should never end.

Amazon Verified review

B. Mulder Oct 27, 2019

Great book for those looking to dive into the role of developer (advocate) and have the natural curiosity what that looks like from the inside. But also a valuable addition for experienced advocates themselves as the technological surroundings do change but the human needs basically remain the same.Building software and or maintaining systems is much more than simply wielding the tools correctly. Business drives demand for systems and developers of technological solutions. A skilled developer is part of a larger team and the system is part of a business solution. A developer advocate is a person that can internalize both of the domains and bridge the gap in the wildly different objectives and their optimizations that steer behavior of people working in sales or in development departments of software solution providers.Another benefit of the book; you can pick it up and start anywhere as each interview is an encompassing viewpoint with no direct relation between the views, except for the role and the way the advocate embodies that role.Excellent addition to the shelf of anyone already or starting to get involved software development.

Amazon Verified review

nikhil Dec 06, 2019

Good effort for sure. Post detailed notes for the interview.One area I think the book can be improved is summarize what are the common leanings. Like you talk to 100 people and they tell you many different things but surely there would be some common themes.It would nice to have a section in the end summarizing common recurring leanings.

Amazon Verified review

Sean Davis Oct 25, 2019

Great book for reference of what others in the industry are doing. If your looking for a diverse set of wisdom around how advocates think and approach thier responsibilities, this is an awesome starting point.

Amazon Verified review

Developer, Advocate!: Conversations on turning a passion for talking about tech into a career

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