Tech Guides - Artificial Intelligence

We're just about half way through the year - scary, huh? But there's still time to attend a huge range of incredible machine learning conferences in 2018. Given that in this year's Skill Up survey developers working every field told us that they're interested in learning machine learning, it will certainly be worth your while (and money). We fully expect this year's machine learning conference circuit to capture the attention of those beyond the analytics world. The best machine learning conferences in 2018 But which machine learning conferences should you attend for the rest of the year? There's a lot out there, and they're not always that cheap. Let's take a look at 10 of the best machine learning conferences for the rest of this year. AI Summit London When and where? June 12-14 2018, Kensington Palace and ExCel Center, London, UK. What is it? AI Summit is all about AI and business - it's as much for business leaders and entrepreneurs as it is for academics and data scientists. The summit covers a lot of ground, from pharmaceuticals to finance to marketing, but the main idea is to explore the incredible ways Artificial Intelligence is being applied to a huge range of problems. Who is speaking? According to the event's website, there are more than 400 speakers at the summit. The keynote speakers include a number of impressive CEOs including Patrick Hunger, CEO of Saxo Bank and Helen Vaid, Global Chief Customer Officer of Pizza Hut. Who's it for? This machine learning conference is primarily for anyone who would like to consider themselves a thought leader. Don't let that put you off though, with a huge number of speakers from across the business world it is a great opportunity to see what the future of AI might look like. ML Conference, Munich When and where? June 18-10, 2018, Sheraton Munich Arabella Park Hotel, Munich, Germany. What is it? Munich's ML Conference is also about the applications of machine learning in the business world. But it's a little more practical-minded than AI Summit - it's more about how to actually start using machine learning from a technological standpoint. Who is speaking? Speakers at ML Conference are researchers and machine learning practitioners. Alison Lowndes from NVIDIA will be speaking, likely offering some useful insight on how NVIDIA is helping make deep learning accessible to businesses; Christian Petters, solutions architect at AWS will also be speaking on the important area of machine learning in the cloud. Who's it for? This is a good conference for anyone starting to become acquainted with machine learning. Obviously data practitioners will be the core audience here, but sysadmins and app developers starting to explore machine learning would also benefit from this sort of machine learning conference. O'Reilly AI Conference, San Francisco When and where? September 5-7 2018, Hilton Union Square, San Francisco, CA. What is it? According to O'Reilly's page for the event, this conference is being run to counter those conferences built around academic AI research. It's geared (surprise, surprise) towards the needs of businesses. Of course, there's a little bit of aggrandizing marketing spin there, but the idea is fundamentally a good one. It's all about exploring how cutting edge AI research can be used by businesses. It's somewhere between the two above - practical enough to be of interest to engineers, but with enough blue sky scope to satisfy the thought leaders. Who is speaking? O'Reilly have some great speakers here. There's someone else making an appearance for NVIDIA - Gaurav Agarwal, who's heading up the company's automated vehicles project. There's also Sarah Bird from Facebook who will likely have some interesting things to say about how her organization is planning to evolve its approach to AI over the years to come. Who is it for? This is for those working at the intersection of business and technology. Data scientists and analysts grappling with strategic business questions, CTOs and CMOs beginning to think seriously about how AI can change their organization will all find something here. O'Reilly Strata Data Conference, New York When and where? September 12-13, 2018, Javits Centre, New York, NY. What is it? O'Reilly's Strata Data Conference is slightly more Big Data focused than its AI Conference. Yes it will look at AI and deep learning, but it's going to tackle those areas from a big data perspective first and foremost. It's more established than the AI Summit (it actually started back in 2012 as Strata + Hadoop World), so there's a chance it will have a slightly more conservative vibe. That could be a good or bad thing, of course. Who is speaking? This is one of the biggest Big Data conferences on the planet, As you'd expect the speakers are from some of the biggest organizations in the world, from Cloudera to Google and AWS. There's a load of names we could pick out, but one we're most excited about is Varant Zanoyan from Airbnb who will be talking about Zipline, Airbnb's new data management platform for machine learning. Who's it for? This is a conference for anyone serious about big data. There's going to be a considerable amount of technical detail here, so you'll probably want to be well acquainted with what's happening in the big data world. ODSC Europe 2018, London When and where? September 19-22, Novotel West, London, UK. What is it? The Open Data Science Conference is very much all about the open source communities that are helping push data science, machine learning and AI forward. There's certainly a business focus, but the event is as much about collaboration and ideas. They're keen to stress how mixed the crowd is at the event. From data scientists to web developers, academics and business leaders, ODSC is all about inclusivity. It's also got a clear practical bent. Everyone will want different things from the conference, but learning is key here. Who is speaking? ODSC haven't yet listed speakers on their website, simply stating on their website "our speakers include some of the core contributors to many open source tools, libraries, and languages". This indicates the direction of the event - community driven, and all about the software behind it. Who's it for? More than any of the other machine learning conferences listed here, this is probably the one that really is for everyone. Yes, it might be a more technical than theoretical, but it's designed to bring people into projects. Speakers want to get people excited, whether they're an academic, app developer or CTO. MLConf SF, San Francisco When and where? November 14 2018, Hotel Nikko, San Francisco, CA. What is it? MLConf has a lot in common with ODSC. The focus is on community and inclusivity rather than being overtly corporate. However, it is very much geared towards cutting edge research from people working in industry and academia - this means it has a little more of a specialist angle than ODSC. Who is speaking? At the time of writing, MLConf are on the look out for speakers. If you're interested, submit an abstract - guidelines can be found here. However, the event does have Uber's Senior Data Science Manager Franzisca Bell scheduled to speak, which is sure to be an interesting discussion on the organization's current thinking and challenges with huge amounts of data at its disposal. Who's it for? This is an event for machine learning practitioners and students. Level of expertise isn't strictly an issue - an inexperienced data analyst could get a lot from this. With some key figures from the tech industry there will certainly be something for those in leadership and managerial positions too. AI Expo, Santa Clara When and where? November 28-29, 2018, Santa Clara Convention Center, Santa Clara, CA. What is it? Santa Clara's AI Expo is one of the biggest machine learning conferences. With four different streams, including AI technologies, AI and the consumer, AI in the enterprise, and Data analytics for AI and IoT, the event organizers are really trying to make their coverage pretty comprehensive. Who is speaking? The event's website boasts 75+ speakers. The most interesting include Elena Grewel, Airbnb's Head of Data Science, Matt Carroll, who leads developer relations at Google Assistant, and LinkedIn's Senior Director of Dara Science, Xin Fu. Who is it for? With so much on offer this has wide appeal. From marketers to data analysts, there's likely to be something on offer. However, with so much going on you do need to know what you want to get out of an event like this - so be clear on what AI means to you and what you want to learn. Did we miss an important machine learning conference? Are you attending any of these this year? Let us know in the comments - we'd love to hear from you.

In the paper, “MaskGAN: Better Text Generation via Filling in the ______”, Ian Goodfellow, along with William Fedus and Andrew M. Dai have proposed a way to improve sample quality using Generative Adversarial Networks (GANs), which explicitly trains the generator to produce high quality samples and have also shown a lot of success in image generation.  Ian Goodfellow is a Research scientist at Google Brain. His research interests lies in the fields of deep learning, machine learning security and privacy, and particularly in generative models. Ian Goodfellow is known as the father of Generative Adversarial Networks. He runs the Self-Organizing Conference on Machine Learning, which was founded at OpenAI in 2016. Generative Adversarial Networks (GANs) is an architecture for training generative models in an adversarial setup, with a generator generating images that is trying to fool a discriminator that is trained to discriminate between real and synthetic images. GANs have had a lot of success in producing more realistic images than other approaches but they have only seen limited use for text sequences. They were originally designed to output differentiable values, as such discrete language generation is challenging for them. The team of researchers, introduce an actor-critic conditional GAN that fills in missing text conditioned on the surrounding context. The paper also shows that this GAN produces more realistic text samples compared to a maximum likelihood trained model. MaskGAN: Better Text Generation via Filling in the _______ What problem is the paper attempting to solve? This paper highlights how text classification was traditionally done using Recurrent Neural Network models by sampling from a distribution that is conditioned on the previous word and a hidden state that consists of a representation of the words generated so far. These are typically trained with maximum likelihood in an approach known as teacher forcing. However, this method causes problems when, during sample generation, the model is often forced to condition on sequences that were never conditioned on at training time, which leads to unpredictable dynamics in the hidden state of the RNN. Also, methods such as Professor Forcing and Scheduled Sampling have been proposed to solve this issue, which work indirectly by either causing the hidden state dynamics to become predictable (Professor Forcing) or by randomly conditioning on sampled words at training time, however, they do not directly specify a cost function on the output of the RNN encouraging high sample quality. The method proposed in the paper is trying to solve problem of text generation with GANs, by a sensible combination of novel approaches. MaskGANs Paper summary This paper proposes to improve sample quality using Generative Adversarial Network (GANs), which explicitly trains the generator to produce high quality samples. The model is trained on a text fill-in-the-blank or in-filling task. In this task, portions of a body of text are deleted or redacted. The goal of the model is to then infill the missing portions of text so that it is indistinguishable from the original data. While in-filling text, the model operates autoregressively over the tokens it has thus far filled in, as in standard language modeling, while conditioning on the true known context. If the entire body of text is redacted, then this reduces to language modeling. The paper also shows qualitatively and quantitatively, evidence that this new proposed method produces more realistic text samples compared to a maximum likelihood trained model. Key Takeaways One can have a hold about what MaskGANs are, as this paper introduces a text generation model trained on in-filling (MaskGAN). The paper considers the actor-critic architecture in extremely large action spaces, new evaluation metrics, and the generation of synthetic training data. The proposed contiguous in-filling task i.e. MASKGAN, is a good approach to reduce mode collapse and help with training stability for textual GANs. The paper shows that MaskGAN samples on a larger dataset (IMDB reviews) is significantly better than the corresponding tuned MaskMLE model as shown by human evaluation. One can produce high-quality samples despite the MaskGAN model having much higher perplexity on the ground-truth test set Reviewer feedback summary/takeaways Overall Score: 21/30 Average Score: 7/10. Reviewers liked the overall idea behind the paper. They appreciated the benefits they received from context (left context and right context) by solving a "fill-in-the-blank" task at training time and translating this into text generation at test time. A reviewer also stated that experiments were well carried through and very thorough. A reviewer also commented that the importance of the MaskGAN mechanism has been highlighted and the description of the reinforcement learning training part has been clarified. However, with pros, the paper has also received some cons stating, There is a lot of pre-training required for the proposed architecture Generated texts are generally locally valid but not always valid globally It was not made very clear whether the discriminator also conditions on the unmasked sequence. A reviewer also stated that there were some unanswered questions such as Was pre-training done for the baseline as well? How was the masking done? How did you decide on the words to mask? Was this at random? Is it actually usable in place of ordinary LSTM (or RNN)-based generation?

[box type="note" align="" class="" width=""]This article is an excerpt from a book by Kuntal Ganguly titled Learning Generative Adversarial Networks. The book gives a complete coverage of Generative adversarial networks. [/box] The article highlights some of the common challenges that a developer might face while using GAN models. Common challenges faced while working with GAN models Training a GAN is basically about two networks, generator G(z) and discriminator D(z) trying to race against each other and trying to reach an optimum, more specifically a nash equilibrium. The definition of nash equilibrium as per Wikipedia: (in economics and game theory) a stable state of a system involving the interaction of different participants, in which no participant can gain by a unilateral change of strategy if the strategies of the others remain unchanged. 1. Setting up failure and bad initialization If you think about it, this is exactly what a GAN is trying to do; the generator and discriminator reach a state where they cannot improve further given the other is kept unchanged. Now the setup of gradient descent is to take a step in a direction that reduces the loss measure defined on the problem—but we are by no means enforcing the networks to reach Nash equilibrium in GAN, which have non-convex objective with continuous high dimensional parameters. The networks try to take successive steps to minimize a non-convex objective and end up in an oscillating process rather than decreasing the underlying true objective. In most cases, when your discriminator attains a loss very close to zero, then right away you can figure out something is wrong with your model. But the biggest pain-point is figuring out what is wrong. Another practical thing done during the training of GAN is to purposefully make one of the networks stall or learn slower, so that the other network can catch up. And in most scenarios, it's the generator that lags behind so we usually let the discriminator wait. This might be fine to some extent, but remember that for the generator to get better, it requires a good discriminator and vice versa. Ideally the system would want both the networks to learn at a rate where both get better over time. The ideal minimum loss for the discriminator is close to 0.5— this is where the generated images are indistinguishable from the real images from the perspective of the discriminator. 2. Mode collapse One of the main failure modes with training a generative adversarial network is called mode collapse or sometimes the helvetica scenario. The basic idea is that the generator can accidentally start to produce several copies of exactly the same image, so the reason is related to the game theory setup we can think of the way that we train generative adversarial networks as first maximizing with respect to the discriminator and then minimizing with respect to the generator. If we fully maximize with respect to the discriminator before we start to minimize with respect to the generator everything works out just fine. But if we go the other way around and we minimize with respect to the generator and then maximize with respect to the discriminator, everything will actually break and the reason is that if we hold the discriminator constant it will describe a single region in space as being the point that is most likely to be real rather than fake and then the generator will choose to map all noise input values to that same most likely to be real point. 3. Problem with counting GANs can sometimes be far-sighted and fail to differentiate the number of particular objects that should occur at a location. As we can see, it gives more numbers of eyes in the head than originally present: 4. Problems with perspective GANs sometime are not capable of differentiating between front and back view and hence fail to adapt well with 3D objects while generating 2D representation from it as follows: 5. Problems with global structures GANs do not understand a holistic structure similar to problems with perspective. For example, in the bottom left image, it generates an image of a quadruple cow, that is, a cow standing on its hind legs and simultaneously on all four legs. That is definitely unrealistic and not possible in real life! It is very important when its comes to train GAN models towards the execution and there would be some common challenges that can come ahead. The major challenge that arises is the failure of the setup and also the one that is mainly faced in training GAN model is mode collapse or sometimes the helvetica scenario. It highlights some of the common problems like with counting, perspective or be global structure. The above listings are some of the major issues faced while training a GAN model. To read more on solutions with real world examples, you will need to check out this book Learning Generative Adversarial Networks.  

Cyber threats continue to cost companies money and reputation. Yet security seems to be undervalued. Or maybe it's just misunderstood. With a series of large-scale cyberattack events and the menace of ransomware, earlier WannaCry and now Petya, continuing to affect millions globally, it’s time you reimagined how your organization stays ahead of the game when it comes to software security.  Fortunately, machine learning can help support a more robust, reliable and efficient security initiative. Here are just 4 ways machine learning can support your software security strategy. Revamp of your company’s endpoint protection with machine learning We have seen in the past how a single gap in endpoint protection resulted in serious data breaches. In May this year, Mexican fast food giant Chipotle learned the hard way when cybercriminals exploited the company's point of sale systems to steal credit card information. The Chiptole incident was a very real reminder for many retailers to patch critical endpoints on a regular basis. It is crucial to guard your company’s endpoints which are virtual front doors to your organization’s precious information. Your cybersecurity strategy must consider a holistic endpoint protection strategy to secure against a variety of threats, both known and unknown. Traditional endpoint security approaches are proving to be ineffective and costing businesses millions in terms of poor detection and wasted time. The changing landscape of the cybersecurity market brings with it its own set of unique challenges (Palo Alto Networks have highlighted some of these challenges in their whitepaper here). Sophisticated Machine Learning techniques can help fight back threats that aren’t easy to defend with traditional ways. One could achieve this by adopting any of the three ML approaches: Supervised machine learning, unsupervised machine learning and reinforcement learning. Establishing the right machine learning approach entails a significant understanding of your expectations from the endpoint protection product. You might consider checking on the speed, accuracy, and efficiency of the machine learning based endpoint protection solution with the vendor to make an informed choice of what you are opting for. We recommend the use of a supervised machine learning approach for endpoint protection as it’s a proven way of malware detection and it delivers accurate results. The only catch is that these algorithms require relevant data in sufficient quantity to work on and the training rounds need to be speedy and effective to guarantee efficient malware detection. Some of the popular ML-based endpoint protection options available in the market are Symantec Endpoint Protection 14, CrowdStrike, and TrendMicro’s XGen. Use machine learning techniques to predict security threats based on historical data Predictive analytics is no longer just restricted to data science. By adopting predictive analytics, you can take a proactive approach to cybersecurity too. Predictive analytics makes it possible to not only identify infections and threats after they have caused damage, but also to raise an alarm for any future incidents or attacks. Predictive analytics is a crucial part of the learning process for the system. With sophisticated detection techniques the system can monitor network activities and report real-time data. One incredibly effective technique organizations are now beginning to use is a combination of  advanced predictive analytics with a red team approach. This enables organizations to think like the enemy and model a broad range of threats. This process mines and captures large sets of data which is then processed. The real value here is the ability to generate meaningful insights out of the large data set collected and then letting the red team work on processing and identifying potential threats. This is then used by the organization to evaluate its capabilities, to prepare for future threats and to mitigate potential risks. Harness the power of behavior analytics to detect security intrusions Behavior analytics is a highly trending area today in the cybersecurity space. Traditional systems such as antiviruses are skilled in identifying attacks based on historical data and matching signatures. Behavior analytics, on the other hand, detects anomalies and makes a judgement against what would be considered normal behaviour. As such, behavior analytics in enterprises is proving very effective when it comes to detecting intrusions that otherwise evade firewalls or antivirus software. It complements existing security measures such as firewall and antivirus rather than replacing them. Behavior analytics work well within private cloud and infrastructures and is able to detect threats within internal networks. One popular example is Enterprise Immune System, by the vendor Darktrace, which uses machine learning to detect abnormal behavior in the system. It helps IT staff narrow down their perimeter of search and look out for specific security events through a visual console. What’s really promising is that because Darktrace uses machine learning, the system is not just learning from events within internal systems, but from events happening globally as well. Use machine learning to close down IoT vulnerabilities Trying to manage large amounts of data and logs generated from millions of IoT devices manually could be overwhelming if your company relies on the Internet of Things. Many a time, IoT devices are directly connected to the network which means it is fairly easy for attackers and hackers to take advantage of your inadequately protected networks. It could therefore be next to impossible to build a secure IoT system, if you set out to identify and fix vulnerabilities manually. Machine learning can help you analyze and make sense of millions of data logs generated from IoT capable devices. Machine learning powered cybersecurity systems placed and seated directly inside your system can learn about security events as they happen. It can then monitor both incoming and outgoing IoT traffic in devices connected to the network and generate profiles for appropriate and inappropriate behavior inside your IoT ecosystem. This way the security system is able to react to even the slightest of irregularities and detect anomalies that were not experienced before. Currently, only a handful number of software and tools use Machine Learning or Artificial Intelligence for IoT security. But we are already seeing development on this front by major security vendors such as Symantec. Surveys carried out frequently on IoT continue to highlight security as a major barrier to IoT adoption and we are hopeful that Machine Learning will come to the rescue. Cyber crimes are evolving at a breakneck speed while businesses remain slow in adapting their IT security strategies to keep up with the times. Machine learning can help businesses make that leap to proactively address cyber threats and attacks by: Having an intelligent revamp of your company’s endpoint protection Investing in machine learning techniques that predict threats based on historical data Harnessing the power of behavior analytics to detect intrusions Using machine learning to close down IoT vulnerabilities And, that’s just the beginning. Have you used machine learning in your organization to enhance cybersecurity? Share with us your best practices and tips for using machine learning in cybersecurity in the comments below!

Introduction and motivation In standard supervised machine learning, we need training data, i.e. a set of data points with known labels, and we build a model to learn the distinguishing properties that separate data points with different labels. This trained model can then be used to make label predictions for new data points. If we want to make predictions for another task (with different labels) in a different domain, we cannot use the model trained previously. We need to gather training data with the new task, and train a separate model. Transfer learning provides a framework to leverage the already existing model (based on some training data) in a related domain. We can transfer the knowledge gained in the previous model to the new domain (and data). For example, if we have built a model to detect pedestrians and vehicles in traffic images, and we wish to build a model for detecting pedestrians, cycles, and vehicles in the same data, we will have to train a new model with three classes because the previous model was trained to make two-class predictions. But we clearly have learned something in the two-class situation, e.g. discerning people walking from moving vechicles. In the transfer learning paradigm, we can use our learnings from the two-label classifier to the three-label classifier that we intend to construct. As such, we can already see that transfer learning has very high potential. In the words of Andrew Ng, a leading expert in machine learning, in his extremly popular NIPS 2016 tutorial, "Transfer learning will be next driver of machine learning success." Transfer learning in deep learning Transfer learning is particularly popular in deep learning. The reason for this is that it's very expensive to train deep neural networks, and they require huge amounts of data to be able to achieve their full potential. In fact, other recent successes of deep learning can be attributed to the availablity of a lot of data and stronger computational resources. But, other than a few large companies like Google, Facebook, IBM, and Microsoft, it's very difficult to accrue data and the computational machines required for training strong deep learning models. In such a situation, transfer learning comes to the rescue. Many pre-trained models, trained on a large amount of data, have been made available publically, along with the values of billions of parameters. You can use the pre-trained models on large data, and rely on transfer learning to build models for your specific case. Examples The most popular application of transfer learning is image classification using deep convolution neural networks (ConvNets). A bunch of high performing, state-of-the-art convolution neural network based image classifiers, trained on ImageNet data (1.2 million images with 100 categories), are available publically. Examples of such models include AlexNet, VGG16, VGG19, InceptionV3, and more, which takes months to train. I have personally used transfer learning to build image classifiers on top of VGG19 and InceptionV3. Another popular model is the pre-trained distributed word embeddings for millions of words, e.g word2vec, GloVe, FastText, etc. These are trained on all of Wikipedia, Google News, etc., and provide vector representations for a huge number of words. This can then be used in a text classification model. Strategies for transfer learning Transfer learning can be used in one the following four ways: Directly use pre-trained model: The pre-trained model can be directly used for a similar task. For example, you can use the InceptionV3 model by Google to make predictions about the categories of images. These models are already shown to have high accuracy. Fixed features: The knowledge gained in one model can be used to build features for the data points, and such features (fixed) are then fed to new models. For example, you can run the new images through a pre-trained ConvNet and the output of any layer can be used as a feature vector for this image. The features thus built can be used in a classifier for the desired situation. Similarly, you can directly use the word vectors in the text classification model. Fine-tuning the model: In this strategy, you can use the pre-trained network as your model while allowing for fine-tuning the network. For example, for the image classifier model, you can feed your images to the InceptionV3 model and use the pre-trained weights as an initialization (rather than random initialzation). The model will be trained on the much smaller user-provided data. The advantage of such a strategy is that weights can reach the global minima without much data and training. You can also make a portion (usually the begining layers) fixed, and only fine-tune the remaining layers. Combining models: Instead of re-training the top few layers of a pre-trained model, you can replace the top few layers by a new classifier, and train this combined network, while keeping the pre-trained portion fixed. Remarks It is not a good idea to fine-tune the pre-trained model if the data is too small and similar to the original data. This will result in overfitting. You can directly feed the data to the pre-trained model or train a simple classifier on the fixed features extracted from it. If the new data is large, it is a good idea to fine-tune the pre-trained model. In case the data is similar to the original, we can fine-tune only the top few layers, and fine-tuning will increase confidence in our predictions. If the data is very different, we will have to fine-tune the whole network. Conclusion Transfer learning allows someone without a large amount of data or computational capabilities to take advantage of the deep learning paradigm. It is an exciting research and application direction to use off-the-shelf pre-trained models and transfer them to novel domains.  About the Author  Janu Verma is a Researcher in the IBM T.J. Watson Research Center, New York. His research interests are in mathematics, machine learning, information visualization, computational biology and healthcare analytics. He has held research positions at Cornell University, Kansas State University, Tata Institute of Fundamental Research, Indian Institute of Science, and Indian Statistical Institute.  He has written papers for IEEE Vis, KDD, International Conference on HealthCare Informatics, Computer Graphics and Applications, Nature Genetics, IEEE Sensors Journals etc.  His current focus is on the development of visual analytics systems for prediction and understanding. He advises startups and companies on data science and machine learning in the Delhi-NCR area, email to schedule a meeting. Check out his personal website at http://jverma.github.io/.

Machine Learning is a powerful tool with applications in a wide variety of areas including image and object recognition, healthcare, language translation, and more. However, running ML tools requires complicated backends, complex architecture pipelines, and strict communication protocols. To overcome these obstacles, TensorFire, an in-browser DL library, is bringing the capabilities of machine learning to web browsers by running neural nets at blazingly fast speeds using GPU acceleration. It’s one more step towards democratizing machine learning using hardware and software already available with most people. How did in-browser deep learning libraries come to be? Deep Learning neural networks, a type of advanced machine learning, are probably one of the best approaches for predictive tasks. They are modular, can be tested efficiently and can be trained online. However, since neural nets make use of supervised learning (i.e. learning fixed mappings from input to output) they are useful only when large quantities of labelled training data and sufficient computational budget are available. They require installation of a variety of software, packages and libraries. Also, running a neural net has a suboptimal user experience as it opens a console window to show the execution of the net. This called for an environment that could make these models more accessible, transparent, and easy to customize. Browsers were a perfect choice as they are powerful, efficient, and have interactive UI frameworks. Deep Learning in-browser neural nets can be coded using JavaScript without any complex backend requirements. Once browsers came into play, in-browser deep learning libraries (read ConvNetJS, CaffeJS, MXNetJS etc.) have been growing in popularity. Many of these libraries work well. However, they leave a lot to be desired in terms of speed and easy access. TensorFire is the latest contestant in this race aiming to solve the problem of latency. What is TensorFire? It is a Javascript library which allows executing neural networks in web browsers without any setup or installation. It’s different from other existing in-browser libraries as it leverages the power of inbuilt GPUs of most modern devices to perform exhaustive calculations at much faster rates - almost 100x faster. Like TensorFlow, TensorFire is used to swiftly run ML & DL models. However, unlike TensorFlow which deploys ML models to one or more CPUs in a desktop, server, or mobile device, TensorFire utilizes GPUs irrespective of whether they support CUDA eliminating the need of any GPU-specific middleware. At its core, TensorFire is a JavaScript runtime and a DSL built on top of WebGL shader language for accelerating neural networks. Since, it runs in browsers, which are now used by almost everyone, it brings machine and deep learning capabilities to the masses. Why should you choose TensorFire? TensorFire is highly advantageous for running machine learning capabilities in the browsers due to four main reasons: 1.Speed They also utilize powerful GPUs (both AMD and Nvidia GPUs) built in modern devices to speed up the execution of neural networks. The WebGL shader language is used to easily write fast vectorized routines that operate on four-dimensional tensors. Unlike pure Javascript based libraries such as ConvNetJS, TensorFire uses WebGL shaders to run in parallel the computations needed to generate predictions from TensorFlow models. 2. Ease of use TensorFire also avoids shuffling of data between GPUs and CPUs by keeping as much data as possible on the GPU at a time, making it faster and easier to deploy.This means that even browsers that don’t fully support WebGL API extensions (such as the floating-point pixel types for textures) can be utilized to run deep neural networks.Since it has a low-precision approach, smaller models are easily deployed to the client resulting in fast prediction capabilities. TensorFire makes use of low-precision quantized tensors. 3. Privacy This is done by the website training a network on the server end and then distributing the weights to the client.This is a great fit for applications where the data is on the client-side and the deployment model is small.Instead of bringing data to the model, the model is delivered to users directly thus maintaining their privacy.TensorFire significantly improves latencies and simplifies the code bases on the server side since most computations happen on the client side. 4. Portability TensorFire eliminates the need for downloading, installing, and compiling anything as a trained model can be directly deployed into a web browser. It can also serve predictions locally from the browser. TensorFire eliminates the need to install native apps or make use of expensive compute farms. This means TensorFire based apps can have better reach among users. Is TensorFire really that good? TensorFire has its limitations. Using in-built browser GPUs for accelerating speed is both its boon and bane. Since GPUs are also responsible for handling the GUI of the computer, intensive GPU usage may render the browser unresponsive. Another issue is that although using TensorFire speeds up execution, it does not improve the compiling time. Also, the TensorFire library is restricted to inference building and as such cannot train models. However, it allows importing models pre-trained with Keras or TensorFlow. TensorFire is suitable for applications where the data is on the client-side and the deployed model is small. You can also use it in situations where the user doesn’t want to supply data to the servers. However, when both the trained model and the data are already established on the cloud, TensorFire has no additional benefit to offer. How is TensorFire being used in the real-world? TensorFire’s low-level APIs can be used for general purpose numerical computation running algorithms like PageRank for calculating relevance or Gaussian Elimination for inverting mathematical matrices in a fast and efficient way. Having capabilities of fast neural networks in the browsers allows for easy implementation of image recognition. TensorFire can be used to perform real-time client-side image recognition. It can also be used to run neural networks that apply the look and feel of one image into another, while making sure that the details of the original image are preserved. Deep Photo Style Transfer is an example. When compared with TensorFlow which required minutes to do the task, TensorFire took only few seconds. TensorFire also paves way for making tools and applications that can quickly parse and summarize long articles and perform sentiment analysis on their text. It can also enable running RNN in browsers to generate text with a character-by-character recurrent model. With TensorFire, neural nets running in browsers can be used for gesture recognition, distinguishing images, detecting objects etc. These techniques are generally employed using the SqueezeNet architecture - a small convolutional neural net that is highly accurate in its predictions with considerably fewer parameters. Neural networks in browsers can also be used for web-based games, or for user-modelling. This involves modelling some aspects of user behavior, or content of sites visited to provide a customized user experience. As TensorFire is written in JavaScript, it is readily available for use on the server side (available on Node.js) and thus can be used for server based applications as well. Since TensorFire is relatively new, its applications are just beginning to catch fire. With a plethora of features and advantages under its belt, TensorFire is poised to become the default choice for running in-browser neural networks. Because TensorFlow natively supports only CUDA, TensorFire may even outperform TensorFlow on computers that have non-Nvidia GPUs.

With Artificial Intelligence going mainstream, it is not at all surprising to see the number of tools and platforms for AI development go up as well. Open source libraries such as Tensorflow, Keras and PyTorch are very popular today. Not just those - enterprise platforms such as Azure AI Platform, Google Cloud AI and Amazon Sagemaker are commonly used to build scalable production-grade AI applications. While you might be already familiar with these tools and frameworks, there are quite a few relatively unknown AI tools and services which can make your life as a data scientist much, much easier! In this article, we look at 5 such tools for AI development which you may or may not have heard of before. Wit.ai One of the most popular use-cases of Artificial Intelligence today is building bots that facilitate effective human-computer interaction. Wit.ai, a platform for building these conversational chatbots, finds applications across various platforms, including mobile apps, IoT as well as home automation. Used by over 150,000 developers across the world, this platform gives you the ability to build conversational UI that supports text categorization, classification, sentiment analysis and a whole host of other features. Why you should try this machine learning tool out There are a multitude of reasons why wit.ai is so popular among developers for creating conversational chatbots. Some of the major reasons are: Support for text as well as voice, which gives you more options and flexibility in the way you want to design your bots Support for multiple languages such as Python, Ruby and Node.js which facilitates better integration of your app with the website or the platform of your choice The documentation is very easy to follow Lots of built-in entities to ease the development of your chatbots Intel OpenVINO Toolkit Bringing together two of the most talked about technologies today, i.e. Artificial Intelligence and Edge Computing, we had to include Intel’s OpenVINO Toolkit in this list. Short for Open Visual Inference and Neural Network Optimization, this toolkit brings comprehensive computer vision and deep learning capabilities to the edge devices. It has proved to be an invaluable resource to industries looking to set up smart IoT systems for image recognition and processing using edge devices. The OpenVINO toolkit can be used with the commonly used popular frameworks such as OpenCV, Tensorflow as well as Caffe. It can be configured to leverage the power of the traditional CPUs as well as customized AI chips and FPGAs. Not just that, this toolkit also has support for the Vision Processing Unit, a processor developed specifically for machine vision. Why you should try this AI tool out Allows you to develop smart Computer Vision applications for IoT-specific use-cases Support for a large number of deep learning and image processing frameworks. Also, it can be used with the traditional CPUs as well as customized chips for AI/Computer Vision Its distributed capability allows you to develop scalable applications, which again is invaluable when deployed on edge devices You can know more about OpenVINO’s features and capabilities in our detailed coverage of the toolkit. Apache PredictionIO This one is for the machine learning engineers and data scientists looking to build large-scale machine learning solutions using the existing Big Data infrastructure. Apache PredictionIO is an open source, state-of-the-art Machine Learning server which can be easily integrated with the popular Big Data tools such as Apache Hadoop, Apache Spark and Elasticsearch to deploy smart applications. Source: PredictionIO System architecture As can be seen from the architecture diagram above, PredictionIO has modules that interact with the different components of the Big Data system and uses an App Server to communicate the results of the analysis to the outside devices. Why you should try this machine learning tool out Let’s you build production-ready models which can also be deployed as web services You can also leverage the machine learning capabilities of Apache Spark to build large-scale machine learning models Pre-built performance evaluation measures available to check the accuracy of your predictive models Most importantly, this tool helps you simplify your Big Data infrastructure without adding too many complexities IBM Snap ML A machine learning library that is 46 times faster than Tensorflow. If that’s not a reason to start using IBM’s Snap ML, what is? IBM have been taking some giant strides in the field of AI research in a bid to compete with the heavyweights in this space - mainly Google, Microsoft and Amazon. With Snap ML, they seem to have struck a goldmine. A library that can be used for high-speed machine learning models using the cutting edge CPU/GPU technology, Snap ML allows for agile development of models while scaling to process massive datasets. Why you should try this machine learning tool out It is insanely fast. Snap ML was used to train a logistic regression classifier on a terabyte-scale dataset in just under 100 seconds. It allows for GPU acceleration to avoid large data transfer overheads. With the enhanced GPU technology available today, Snap ML is one of the best tools you can have at your disposal to train models quickly and efficiently It allows for distributed model training and works on sparse data structures as well You should definitely check out our detailed coverage of Snap ML where we go into the depth of its features and understand why this is a very special tool. Crypto-ML It is common knowledge that cryptocurrency, especially Bitcoin, can be traded more efficiently and profitably by leveraging the power of machine learning. Large financial institutions and trading firms have been using the machine learning tools to great effect. However, it’s the individuals, on the other hand, who have relied on historical data and outdated techniques to forecast the trends. All that has now changed, thanks to Crypto-ML. Crypto-ML is a cryptocurrency trading platform designed specifically for individuals who want to get the most out of their investments in the most reliable, error-free ways. Using state-of-the-art deep learning techniques, Crypto-ML uses historical data to build models that predict future price movement. At the same time, it eliminates any human error or mistakes arising out of emotions. Why you should try this machine learning tool out No expertise in cryptocurrency trading is required if you want to use this tool Crypto-ML only makes use of historical data and builds data models to predict future prices without any human intervention Per the Crypto-ML website, the average gain on winning trades is close to 53%, whereas the average loss on losing trades is just close to 6%. If you are a data scientist or a machine learning developer with an interest in finance and cryptocurrency, this platform can also help you customize your own models for efficient trading. Here’s where you can read on how Crypto-ML works, in more detail. Other notable mentions Apart from the tools we mentioned above, there are a quite a few other tools that could not make it to the list, but deserve a special mention. Some of them are: ABBYY’s Real-time Recognition SDK for document recognition, language processing and data capturing is worth checking out. Vertex.ai’s PlaidML is an open source tool that allows you to build smart deep learning models across a variety of platforms. It leverages the power of Tile, a new machine learning language that facilitates tensor manipulation. Facebook recently open sourced MUSE, a Python library for efficient word embedding and other NLP tasks. This one’s worth keeping an eye on for sure! If you’re interested in browser-based machine learning, MachineLabs recently open sourced the entire code base of their machine learning platform. NVIDIA’s very own NVVL, their open source offering that provides GPU-accelerated video decoding for training deep learning models The vast ecosystem of tools and frameworks available for building smart, intelligent use-cases across various domains just points to the fact that AI is finding practical applications with every passing day. It is not an overstatement anymore to suggest that that AI is slowly becoming indispensable to businesses. This is not the end of it by any means either - expect to see more such tools spring to life in the near future, with some having game-changing, revolutionary consequences. So which tools are you planning to use for your machine learning / AI tasks? Is there any tool we missed out? Let us know! Read more Predictive Analytics with AWS: A quick look at Amazon ML Four interesting Amazon patents in 2018 that use machine learning, AR, and robotics How to earn $1m per year? Hint: Learn machine learning  

The enterprise interest in Artificial Intelligence is surging. In an era of cut-throat competition where it’s either do or die, businesses have realized the transformative value of AI to gain an upper hand over their rivals. Given its direct contribution to business revenue, it comes as no surprise that marketing has become one of the major application areas of machine learning. Per Capgemini, 84% of marketing organizations are implementing Artificial Intelligence in 2018, in some capacity 3 out of the 4 organizations implementing AI techniques have managed to increase the sales of their products and services by 10% or more. In this article, we look at 5 innovative ways in which machine learning is being used to enhance digital marketing. Efficient lead generation and customer acquisition One of the major keys to drive business revenue is getting more customers on board who will buy your products or services repeatedly. Machine learning comes in handy to identify potential leads and convert those leads into customers. With the help of the pattern recognition techniques, it is possible to understand a particular lead’s behavioral and purchase trends. Through predictive analytics, it is then possible to predict if a particular lead will buy the product or not. Then, that lead is put into the marketing sales funnel to perform targeted marketing campaigns which may ultimately result into a purchase. A cautionary note here - with GDPR (General Data Protection Regulation) in place across the EU (European Union), there are restrictions in the manner AI algorithms can be used to make automated decisions based on the consumer data. This will make it imperative for the businesses to strictly follow the regulation and operate under its purview, or they could face heavy penalties. As long as businesses respect privacy and follow basic human decency such as asking for permission to use a person’s data or informing them about how their data will be used, marketers can reap the benefits of data driven marketing like never before. It all boils down to applying common sense while handling personal data, as one GDPR expert put it. But we all know how uncommon, that sense is! Customer churn prediction is now possible ‘Customer churn rate’ is a popular marketing term referring to the number of customers who opt out of a particular service offered by the company over a given time period. The churn time is calculated based on the customer’s last interaction with the service or the website. It is crucial to track the churn rate as it is a clear indicator of the progress - or the lack of it - that a business is making. Predicting the customer churn rate is difficult - especially for e-commerce businesses selling a product - but it is not impossible thanks to machine learning. By understanding the historical data and the user’s past website usage patterns, these techniques can help a business identify the customers who are most likely to churn out soon and when that is expected to happen. Appropriate measures can then be taken to retain such customers - by giving special offers and discounts, timely follow-up emails, and so on - without any human intervention. American entertainment giants Netflix make perfect use of churn prediction to keep the churn rate at just 9%, lower than any of the subscription streaming services out there today. Not just that, they also manage to market their services to drive more customer subscriptions. Dynamic pricing made easy In today’s competitive world, products need to be priced optimally. It has become imperative that companies define an extremely competitive and relevant pricing for their products, or else the customers might not buy them. On top of this, there are fluctuations in the demand and supply of the product, which can affect the product’s pricing strategy. With the use of machine learning algorithms, it is now possible to forecast the price elasticity by considering various factors such as the channel on which the product is sold. Other  factors taken into consideration could be the sales period, the product’s positioning strategy or the customer demand. For example, eCommerce giants Amazon and eBay tweak their product prices on a daily basis. Their pricing algorithms take into account factors such as the product’s popularity among the customers, maximum discount that can be offered, and how often the customer has purchased from the website. This strategy of dynamic pricing is now being adopted by almost all the big retail companies even in their physical stores. There are specialized software available which are able to leverage machine learning techniques to set dynamic prices to the products. Competera is one such pricing platform which transforms retail through ongoing, timely, and error-free pricing for category revenue growth and improvements in customer loyalty tiers. To know more about how dynamic pricing actually works, check out this Competitoor article. Customer segmentation and radical personalization Every individual is different, and has unique preferences, likes and dislikes. With machine learning, marketers can segment users into different buyer groups based on a variety of factors such as their product preferences, social media activities, their Google search history and much more. For instance, there are machine learning techniques that can segment users based on who loves to blog about food, or loves to travel, or even which show they are most likely to watch on Netflix! The website can then recommend or market products to these customers accordingly. Affinio is one such platform used for segmenting customers based on their interests. Content and campaign personalization is another widely-recognized use-case of machine learning for marketing. Machine learning algorithms are used to build recommendation systems that take into consideration the user’s online behavior and website usage to analyse and recommend products that he/she is likely to buy. A prime example of this is Google’s remarketing strategy, which tries to reconnect with the customers who leave the website without buying anything by showing them relevant ads across different devices. The best part about recommendation systems is that they are able to recommend two completely different products to two customers with a different usage pattern. Incorporating them within the website has turned out to be a valuable strategy to increase the customer’s loyalty and the overall lifetime value. Improving customer experience Gone are the days when the customer who visited a website had to use the ‘Contact Me’ form in case of any query, and an executive would get back with the answer. These days, chatbots are integrated in almost every ecommerce website to answer ad-hoc customer queries, and even suggest them products that fit their criteria. There are live-chat features included in these chatbots as well, which allow the customers to interact with the chatbots and understand the product features before they buy any product. For example, IBM Watson has a really cool feature called the Tone Analyzer. It parses the feedback given by the customer and identifies the tone of the feedback - if it’s angry, resentful, disappointed, or happy. It is then possible to take appropriate measures to ensure that the disgruntled customer is satisfied, or to appreciate the customer’s positive feedback - whatever may be the case. Marketing will only get better with machine learning Highly accurate machine learning algorithms, better processing capabilities and cloud-based solutions are now making it possible for companies to get the most out of AI for their marketing needs. Many companies have already adopted machine learning to boost their marketing strategy, with major players such as Google and Facebook already leading the way. Safe to say many more companies - especially small and medium-sized businesses - are expected to follow suit in the near future. Read more How machine learning as a service is transforming cloud Microsoft Open Sources ML.NET, a cross-platform machine learning framework Active Learning : An approach to training machine learning models efficiently

Machine learning has been the talk of the town! With implementations in large number of organizations to carry out prediction and classification tasks. Machine learning is cutting edge in  identifying data and processing it to generate meaningful insights based on predictive analytics. But to leverage machine learning, huge computational resources are required. While many may think of it as rocket science, Google has simplified machine learning access to everyone through Deeplearn.js - an initiative that allows ML to run entirely on a web browser. Deeplearn.js is an open source WebGL- accelerated JS library. This Google PAIR’s initiative (to study and redesign human interactions with ML) aims to make ML available for everyone. This implies that it will not be restricted to specific groups of people such as developers or any businesses implementing it. Deeplearn.js + browser: A perfect match? We can say browsers such as Chrome, Internet explorer, Safari, etc are an integral part of our life as it connects us with the world. Their accessibility feature is visible in PWAs’(Progressive Web Apps) wherein applications can run on browsers without the need to download them. In a similar way, machine learning can be carried out within browsers without the fuss of downloading or installing any computational resources. Wonder how? With Deeplearn.js! Deeplearn.js specifically written in Javascript, is exclusively tailored for machine learning to function on web browsers. It offers an interactive client-side platform which helps them carry out rapid prototyping and visualizations. Machine learning involves rapid computations with huge CPU requirements and is a complete  mismatch for Javascript because of its speed limit. Deeplearn.js is a work-around that allows ML to be implemented using Javascript via the WebGL Javascript API. Additionally, you can use hardware accelerators such as GPUs via the webGL to perform faster and excellent computations with 2D and 3D graphics. Basic Mechanism - The structure of Deeplearn.js is a blend of Tensorflow and NumPy, which are Python-based packages for scientific computing. The NumPy acts as a quick execution model and the TensorFlow API provides a delayed execution model. Though TensorFlow is a fast and scalable framework widely used by researchers and developers. However, creating web applications on the browser with TensorFlow is difficult as it lacks runtime support to create web applications. Deeplearn.js allows TensorFlow model capabilities to be imported on the browser. By using the tools within Deeplearn.js, weights from the TensorFlow model can be exported. Opportunities for business - Traditional businesses shy away from using latest ML tools as computational resources are expensive and complicated. Also, due to the complexities in ML, there is a need to hire a technical expert. Through Deeplearn.js, firms can now easily access advanced ML tools and resources. It can not only help them solve data centric business problems but also additionally provide them with innovative strategies, increased competition and improved advantages to stay ahead of their competitors. Differentiating factor - Deeplearn.js is not the only inbrowser ML library. There are other competing frameworks such as ConvNetJS and Tensorfire, a much recent and almost identical framework to deeplearn.js. A unique feature that differentiates deeplearn.js is its capability to perform faster inference, along with full back propagation. Implementations with Deeplearn.js Performance RNN aids in generating music with expressive timing and dynamics. It has been successfully ported into the browser using the Deeplearn.js environment after being trained in TensorFlow. The training data used was the Yamaha e-Piano Competition dataset, which includes MIDI captures of ~1400 performances by skilled pianists. Teachable Machine is built using Deeplearn.js library. It allows users to teach a machine via a camera with live teaching and without any requirement to code.    Faster Neural Style Transfer algorithm allows in-browser image style transfer. It transfers the style of an image into the content of another image. To explore other practical projects on Deeplearn.js, you may visit the GitHub repository here. Deeplearn.js, with the fusion of Machine learning has opened new opportunities and focus areas for businesses and non-developers. SME’s (Subject Matter Expertise) within a business can now grasp deeper insights on how to achieve desired results with Machine learning. The browser is home for many developments which are yet to be revealed in the future. Deeplearn.js truly is a milestone in bringing the web and ML a step closer. However being at the early stage, it would be exciting to see how it unfolds ML for anyone on the planet.      

“All the world’s a stage and the men and women are merely players.” Shakespeare may have considered men and women as mere players, but as large number of users are connected with smart devices and the online world, these men, and women—your customers—become your most important assets. Therefore, knowing your customer and envisaging their sentiments using Behavioral Analytics has become paramount. Behavioral analytics: Tracking user events Say, you order a pizza through an app on your phone. After customizing and choosing the crust size, type and ingredients, you land in the payment section. Suppose, instead of paying, you abandon the order altogether. Immediately you get an SMS and an email, alerting you that you are just a step away from buying your choice of pizza. So how does this happen? Behavior analytics runs in the background here. By tracking user navigation, it prompts the user to complete an order, or offer a suggestion. The rise of smart devices has enabled almost everything to transmit data. Most of this data is captured between sessions of user activity and is in the raw form. By user activity we mean social media interactions, amount of time spent on a site, user navigation path, click activity of a user, their responses to change in the market, purchasing history and much more. Some form of understanding is therefore required to make sense of this raw and scrambled data and generate definite patterns. Here’s where behavior analytics steps in. It goes through a user's entire e-commerce journey and focuses on understanding the what and how of their activities. Based on this, it predicts their future moves. This, in turn, helps to generate opportunities for businesses to become more customer-centric. Why Behavioral analytics over traditional analytics The previous analytical tools lacked a single architecture and simple workflow. Although they assisted with tracking clicks and page loads, they required a separate data warehouse and visualization tools. Thus, creating an unstructured workflow. Behavioral Analytics go a step beyond standard analytics by combining rule-based models with deep machine learning. Where the former tells what the users do, the latter reveals the how and why of their actions. Thus, they keep track of where customers click, which pages are viewed, how many continue down the process, who eliminates a website at what step, among other things. Unlike traditional analytics, behavioral analytics is an aggregator of data from diverse sources (websites, mobile apps, CRM, email marketing campaigns etc.) collected across various sessions. Cloud-based behavioral analytic platforms can intelligently integrate and unify all sources of digital communication into a complete picture. Thus, offering a seamless and structured view of the entire customer journey. Such behavioral analytic platforms typically capture real-time data which is in raw format. They then automatically filter and aggregate this data into a structured dataset. It also provides visualization tools to see and observe this data, all the while predicting trends. The aggregation of data is done in such a way that it allows querying this data in an unlimited number of ways for the business to utilize. So, they are helpful in analyzing retention and churn trends, trace abnormalities, perform multidimensional funnel analysis and much more. Let’s look at some specific use cases across industries where behavioral analytics is highly used. Analysing customer behavior in E-commerce E-commerce platforms are on the top of the ladder in the list of sectors, which can largely benefit by mapping their digital customer journey. Analytic strategies can track if a customer spends more time on a product page X over product page Y by displaying views and data pointers of customer activity in a structured format. This enables industries to resolve issues, which may hinder a page’s popularity, including slow loading pages, expensive products etc. By tracking user session, right from when they entered a platform to the point a sale is made, behavior analytics predicts future customer behavior and business trends. Some of the parameters considered include number of customers viewing reviews and ratings before adding an item to their cart, what similar products the customer sees, how often the items in the cart are deleted or added etc. Behavioral analytics can also identify top-performing products and help in building powerful recommendation engines. By analyzing changes in customer behavior over different demographical conditions or on the basis of regional differences.This helps achieve customer-to-customer personalization. KISSmetrics is a powerful analytics tool that provides detailed customer behavior information report for businesses to slice through and find meaningful insights. RetentionGrid provides color-coded visualizations and also provides multiple strategies tailormade for customers, based on customer segmentation and demographics.   How can online gaming benefit from behavioral analysis Online gaming is a surging community with millions of daily active users. Marketers are always looking for ways to acquire customers and retain users. Monetization is another important focal point. This means not only getting more users to play but also to pay. Behavioral analytics keeps track of a user’s gaming session such as skill levels, amount of time spent at different stages, favorite features and activities within game-play, and drop-off points from the game. At an overall level, it tracks the active users, game logs, demographic data and social interaction between players over various community channels. On the basis of this data, a visualization graph is generated which can be used to drive market strategies such as identifying features that work, how to add additional players, or how to keep existing players engaged. Thus helping increase player retention and assisting game developers and marketers implement new versions based on player’s reaction. behavior analytics can also identify common characteristics of users. It helps in understanding what gets a user to play longer and in identifying the group of users most likely to pay based on common characteristics. All these help gaming companies implement right advertising and placement of content to the users. Mr Green’s casino launched a Green Gaming tool to predict a person’s playing behavior and on the basis of a gamer’s risk-taking behavior, they help generate personalized insights regarding their gaming. Nektan PLC has partnered with ‘machine learning’ customer insights firm Newlette. Newlette models analyze player behavior based on individual playing styles. They help in increasing player engagement and reduce bonus costs by providing the players with optimum offers and bonuses. The applications of behavioral analytics are not just limited to e-commerce or gaming alone. The security and surveillance domain uses behavioral analytics for conducting risk assessment of organizational resources and alerting against individual entities that are a potential threat. They do so by sifting through large amounts of company data and identifying patterns that portray irregularity or change. End-to-end monitoring of customer also helps app developers track customer adoption to new-feature development. It could also provide reports on the exact point where customers drop off and help in avoiding expensive technical issues. All these benefits highlight how customer tracking and knowing user behavior is an essential tool to drive a business forward. As Leo Burnett, the founder of a prominent advertising agency says “What helps people, helps business.”

This year, IBM Think 2018 was hosted in Las Vegas from March 20 to 22. It was one of the most anticipated IBM events in 2018, with over 40,000 developers as well as technology and business leaders in attendance. Considered IBM’s flagship conference, Think 2018 combined previous conferences such as IBM InterConnect and World of Watson. IBM Think 2018: Key Takeaways IBM Watson Studio announced - A platform where data professionals in different roles can come together and build end-to-end Artificial Intelligence workflows Integration of IBM Watson with Apple's Core ML, for incorporating custom machine learning models into iOS apps IBM Blockchain platform announced, for Blockchain developers to build enterprise-grade decentralized applications Deep Learning as a Service announced as a part of the Watson Studio, allowing you to train deep learning models more efficiently Fabric for Deep Learning open-sourced, so that you can use the open source deep learning framework to train your models and then integrate them with the Watson Studio Neural Network Modeler announced for Watson Studio, a GUI tool to design neural networks efficiently, without a lot of manual coding IBM Watson Assistant announced, an AI-powered digital assistant, for automotive vehicles and hospitality Here are some of the announcements and key takeaways which have excited us, as well as the developers all around the world! IBM Watson Studio announced One of the biggest announcements of the event was the IBM Watson Studio - a premier tool that brings together data scientists, developers and data engineers to collaborate, build and deploy end-to-end data workflows. Right from accessing your data source to deploying accurate and high performance models, this platform does it all. It is just what enterprises need today to leverage Artificial Intelligence in order to accelerate research, and get intuitive insights from their data. IBM Watson Studio's Lead Product Manager, Armand Ruiz, gives a sneak-peek into what we can expect from Watson Studio. Collaboration with Apple Core ML IBM took their relationship with Apple to another level by announcing their collaboration to develop smarter iOS applications. IBM Watson’s Visual Recognition Service can be used to train custom Core ML machine learning models, which can be directly used by iOS apps. The latest announcement at IBM Think 2018 comes as no surprise to us, considering IBM had released new developer tools for enterprise development using the Swift language. IBM Watson Assistant announced IBM Think 2018 also announced the evolution of Watson Conversation to Watson Assistant, introducing new features and capabilities to deliver a more engaging and personalized customer experience. With this, IBM plans to take the concept of AI assistants for businesses on to a new level. Currently in the beta program, there are 2 domain-specific solutions available for use on top of Watson Assistant - namely Watson Assistant for Automotive and Watson Assistant for Hospitality. IBM Blockchain Platform Per Juniper Research, more than half of the world’s big corporations are considering adoption of or are already in the process of adopting Blockchain technology. This presents a serious opportunity for a developer centric platform that can be used to build custom decentralized networks. IBM, unsurprisingly, has identified this opportunity and come up with a Blockchain development platform of their own - the IBM Blockchain Platform. Recently launched as a beta, this platform offers a pay-as-you-use option for Blockchain developers to develop their own enterprise-grade Blockchain solutions without any hassle. Deep Learning as a Service Training a deep learning model is quite tricky, as it requires you to design the right kind of neural networks along with having the right hyperparameters. This is a significant pain point for the data scientists and machine learning engineers. To tackle this problem,  IBM announced the release of Deep Learning as a Service as part of the Watson Studio. It includes the Neural Network Modeler (explained in detail below) to simplify the process of designing and training neural networks. Alternatively, using this service, you can leverage popular deep learning libraries and frameworks such as PyTorch, Tensorflow, Caffe, Keras to train your neural networks manually. In the process, IBM also open sourced the core functionalities of Deep Learning as a Service as a separate project - namely Fabric for Deep Learning. This allows models to be trained using different open source frameworks on Kubernetes containers, and also make use of the GPUs’ processing power. These models can then eventually be integrated to the Watson Studio. Accelerating deep learning with the Neural Network Modeler In a bid to reduce the complexities and the manual work that go into designing and training neural networks, IBM introduced a beta release of the Neural Network Modeler within the Watson Studio. This new feature allows you to design and model standardized neural network models without going into a lot of technical details, thanks to its intuitive GUI. With this announcement, IBM aims to accelerate the overall process of deep learning, so that the data scientists and machine learning developers can focus on the thinking more than operational side of things. At Think 2018, we also saw the IBM Research team present their annual ‘5 in 5’ predictions. This session highlighted the 5 key innovations that are currently in research, and are expected to change our lives in the near future. With these announcements, it’s quite clear that IBM are well in sync with the two hottest trends in the tech space today - namely Artificial Intelligence and Blockchain. They seem to be taking every possible step to ensure they’re right up there as the preferred choice of tool for data scientists and machine learning developers. We only expect the aforementioned services to get better and have more mainstream adoption with time, as most of these services are currently in the beta stage. Not just that, there’s scope for more improvements and addition of newer functionalities as they develop these platforms. What did you think of these announcements by IBM? Do let us know!

Long gone are the days when people would go out exploring one store to another, to buy that beautiful pink dress or a particular pair of shoe.The e-commerce revolution, has surged online shopping drastically. How many time have we heard physical stores are dying. And yet they seem to have a cat-like hold on their lifespan. Wonder why? Because not everyone likes shopping online. We are aware of a group of people who still prefer to buy from the brick and mortar structure. They are like the doubting Thomas, remember the touch and believe concept? For customers who love shopping physically in a store, retailers strive to create a fascinating shopping experience in a way that online platform cannot offer. This is especially important for them to increase sale and generate profits on peak festive seasons such as Black Fridays or New Year’s. A lot has been talked about the wonders retail analytics data can do for e-commerce sites, read this article for instance. But not as much is talked about traditional stores. So, here we have listed down 10 retail analytics options for offline retailers, to capture maximum customer attention and retention. 1. Location analytics and proximity marketing A large number of retail stores collect data to analyze the volume of customers buying online and offline. They use this data for internal retail analytics, which helps them in merchandise tracking, adjust staffing levels, monitor promotions and so on. Retailers benefit from location analytics in order to detect a section of the store with high customer traffic. Proximity marketing uses location-based technology to communicate with customers through their smartphones. Customers receive targeted offers and discounts based on their proximity to the product. For instance, a 20% off on the floral dress to your right. Such on-the-go attractive deals have a higher likelihood of resulting in a customer sale. Euclid Analytics provides solutions to track the buying experience of every visitor in the store. This helps retailers retarget and rethink their strategies to influence sales at an individual customer level. 2. Music systems Nowadays, most large retail formats have music systems set up for the customers. A playlist with a mixed genre of music is an ideal fit for various customers visiting the store.  Retailers use the tactic right, with a correct tempo, volume, and genre to uplift customer’s mood resulting in a purchase. They also have to keep in mind the choice of a playlist. As, music preferences differ with generation, behavior, and the mood of the customer.  Store owners opt for music services with a customized playlist to create an influential buying factor. Atmos select provides a customized music service to retailers. It takes customer demographics into consideration to draft an audio branding strategy.  It is then used to design an audio solution for most of the retail outlets and stores. 3. Guest WiFi Guest wifi benefits customers by giving them free internet connection while they shop. Who would not want that? However, not only customers but retailers too benefit with such an offering. An in-store wifi provides them with detailed customer analytics and enables to track various shopping patterns. Cloud4Wi, offers Volare guest Wi-Fi, which provides free wi-fi service to customers within the retail store. It provides a faster and easier login option, to connect to the wifi. It also collects customer’s data for retailers to provides unique and selective marketing list. 4. Workforce tools Unison among the staff members within the work environment creates positivity in store. To increase communication between the staff, workforce tools are put to use. These are various messaging applications and work-planner platforms that help in maintaining a rapport among the staff members. It helps empower employees to maintain their work-life, check overtime details, attendance, and more. Branch, a tool to improve workforce productivity, helps internal messaging networks and also notifies employees about their shift timing, and other details. 5. Omnichannel retail analytics Omnichannel retail enables customer with an interactive and seamless shopping experience across platforms. Additionally,  with the data collected from different digital channels, retailers get an overview of customer’s shopping journey and the choices they made over time. Omnichannel analytics also assists them to showcase personalized shopping ads based on customer’s social media habits. Intel offers solutions for Omnichannel analytics which helps retailers increase customer loyalty and generate substantial revenue growth. 6. Dressing Room Technology The mirror within the trial room knows it all! Retailers can attract maximum customer traffic with the mirror technology. It is an interactive, touch screen mirror that allows customers to request new items and adjust the lights in the trial room. The mirror can also sense products that the customer brings in, using the RFID technology, and recommends similar products. It also assists them in saving products to their online accounts-- in case they decide to purchase them later--or digitally seek assistance from the store associate. Oak Labs, has created one such mirror which transforms customer trial room experience while bridging the gap between technology and retail. 7. Pop-ups and kiosks Pop-ups are mini-outlets for large retail formats, set up to sell a seasonal product. Whereas kiosks are temporary alternatives for retailers, to attract a high number of footfalls in store. Both pop-ups and kiosks benefit shoppers with the choice of self-service. They get an option to shop from the store’s physical as well as online product offering. They not only enable secure purchase but also deliver orders to your doorstep. Such techniques attract customers to choose retail shopping over online shopping. Withme, a startup firm that offers a platform to set up POP ups for retail outlets and brands.   8. Inventory management Managing the inventory is a major task for a store manager - to place the right product in the right place at the right time. Predictive analytics helps optimize inventory management for proper allocation, and replenishment process. It also equips retailers to markdown the inventory for clearance to reload a new batch. Celect, an inventory management startup helps retailers to analyze customer preferences and simultaneously map future demand for the product. It also helps in extraction of existing data from the inventory to gain meaningful insights. Such insights can then be taken into account for the faster sale of inventory and to get a detailed retail analytics based sales report. 9.  Smart receipts and ratings Retailers continuously aim to provide better quality service to the customer. Receiving a 5-star rating for their service in return is like a cherry on the cake.  For higher customer engagement, retailers offer smart receipts, which helps retailers collect customer email addresses to send promotional offers or festive sale discounts. Retailers also provide customers with personalized offerings and incentives in order to attract customer revisitation. To know how well retailers have fared in providing services, they set up a digital kiosk at the checkout area, where in-store customers can rate retailers based on the shopping experience. Startup firms such as TruRating aid retailers with a rating mechanism for shoppers at the checkout. FlexReceipts helps retailers to set up smart receipt application for the customers. 10. Shopping cart tech Retailers can now provide a next-gen shopping cart to their customers. A technology that can guide customer’s in-store shopping journey with a tablet-equipped shopping cart. The tablet uses machine vision to keep a track of the shelves, as the cart moves within the store. It also displays digital-ads to promote each product, the shopping cart passes through. Focal Systems build powerful technical assistance for retailers, which can give tough competition to their online counterparts. Online shopping is convenient but more often than not we still crave for the look and feel of a product and the immersive shopping experience especially during holidays and festive occasions. And that’s the USP of a Brick and Mortar shop. Offline retailers who know their data and know how to leverage retail analytics using advances in machine learning and retail tech stand a chance to provide their customers with a shopping experience superior to their online counterparts.

IBM’s mission has always been to innovate and in the process, change the way the world operates. With this objective in mind, IBM Research started a conversation termed as ‘5 in 5’ way back in 2012, giving their top 5 predictions every year at IBM Think 2018 on how technology would change the world. These predictions are usually the drivers for their research and innovation - and eventually solving the problems by coming up with efficient solutions to them. Here are the 5 predictions made by IBM Research for 2018: More secure Blockchain products: In order to avoid counterfeit Blockchain products, the technology will be coupled with cryptographic solutions to develop decentralized solutions. Digital transactions are often subject to frauds, and securing them with crypto-anchors is seen as the way to go forward. Want to know how this can be achieved? You might want to check out IBM’s blog on crypto-anchors and their real world applications. If you are like me, you’d rather watch IBM researcher Andres Kind explain what crypto-anchors are in a fast paced science slam session. Sophisticated cyber attacks will continue to happen: Cyber attacks resulting in the data leaks or stealing of confidential data is not news to us. The bigger worry, though, is that the current methodologies to prevent these attacks are not proving to be good enough. IBM predicts this is only going to get worse, with more advanced and sophisticated cyber attacks breaking into the current secure systems with ease. IBM Research also predicted the rise of ‘lattice cryptography’, a new security mechanism offering a more sophisticated layer of protection for the systems. You can read more about lattice cryptography technology on IBM’s official blog. Or, you can watch IBM researcher Cecilia Boschini explain what is lattice cryptography in 5 minutes on one of IBM’s famous science slam sessions. Artificial Intelligence-powered bots will help clean the oceans: Our marine ecosystem seems to be going from bad to worse. This is mainly due the pollution and toxic wastes being dumped into it. IBM predicts that AI-powered autonomous bots, deployed and controlled on the cloud, can help relieve this situation by monitoring the water bodies for water quality and pollution levels. You can learn more about how these autonomous bots will help save the seas in this interesting talk by Tom Zimmerman. An unbiased AI system: Artificially designed systems  are only as good as the data being used to build them. This data may be impure, or may contain flaws or bias pertaining of color, race, gender and so on. Going forward, new models which mitigate these biases and ensure more standard, bias-free predictions will be designed. With these models, certain human values and principles will be considered for effective decision-making. IBM researcher Francesca Rossi talks about bias in AI and the importance of building fair systems that help us make better decisions. Quantum Computing will go mainstream: IBM predicts that quantum computing will get out of research labs and gain mainstream adoption in the next 5 years. Problems considered to be difficult or unsolvable today due to their sheer scale or complexity can be tackled with the help of quantum computing. To know more, let IBM researcher Talia Gershon take you through the different aspects of quantum computing and why it is expected to be a massive hit. Amazingly, most of the predictions from the past have turned out to be true. For instance, IBM predicted the rise of Computer Vision technology in 2012, where computers would be able to not only process images, but also understand their ‘features’. It remains to be seen how true this year’s predictions will turn out to be. However, considering the rate at which the research on AI and other tech domains is progressing and being put to practical use, we won’t be surprised if they all become a reality soon. What do you think?

As you gear up for the holiday season and the year-end celebrations, make a resolution to spend a fraction of your weekends in self-reflection and in honing your skills for the coming year. Here is the best of the DataHub for your reading this weekend. Watch out for our year-end special edition in the last week of 2017! NIPS Special Coverage A deep dive into Deep Bayesian and Bayesian Deep Learning with Yee Whye Teh How machine learning for genomics is bridging the gap between research and clinical trial success by Brendan Frey 6 Key Challenges in Deep Learning for Robotics by Pieter Abbeel For the complete coverage, visit here. Experts in Focus Ganapati Hegde and Kaushik Solanki, Qlik experts from Predoole Analytics on How Qlik Sense is driving self-service Business Intelligence 3 things you should know that happened this week Generative Adversarial Networks: Google open sources TensorFlow-GAN (TFGAN) “The future is quantum” — Are you excited to write your first quantum computing code using Microsoft’s Q#? “The Blockchain to Fix All Blockchains” – Overledger, the meta blockchain, will connect all existing blockchains Try learning/exploring these tutorials weekend Implementing a simple Generative Adversarial Network (GANs) How Google’s MapReduce works and why it matters for Big Data projects How to write effective Stored Procedures in PostgreSQL How to build a cold-start friendly content-based recommender using Apache Spark SQL Do you agree with these insights/opinions Deep Learning is all set to revolutionize the music industry 5 reasons to learn Generative Adversarial Networks (GANs) in 2018 CapsNet: Are Capsule networks the antidote for CNNs kryptonite? How AI is transforming the manufacturing Industry

In the technological era, many industries are finding new ways to carve out space for themselves. From healthcare to hospitality, rapid developments in tech have radically changed the way we do business, and adaptation is a must. The information technology industry holds a unique position in the world. With the changing market, IT support companies must also adapt to new technology more quickly than anyone else to ensure competitiveness. Decreased Individual Support, Increased Organizational Support Individual, discrete tech users are requiring less and less IT support than ever before. Every day, the human race produces 2.5 quintillion bytes of data – a staggering amount of information that no individual could possibly consume within a lifetime. That rate is increasing every day. With such widespread access to information, individuals are now able to find solutions with unrivaled ease and speed and the need for live, person-to-person support has decreased. Adding to the figure is the growing presence of younger generations who have grown up in a world saturated with technology. Children born in the 2000’s and later have never seen a world without smartphones, Bluetooth, and the World Wide Web. Development alongside technology not only implants a level of comfort with using technology but also with adapting to its constant changes. For the newest cohort of young adults, troubleshooting is no longer a professional task, but a household one. Alternatively, businesses require just as much support as ever. The accelerating pace of software development has opened up a new world of opportunity for organizations to optimize data management, customer support, marketing, finance, and more. But it’s also created a new, highly-competitive market where late-adopters run the risk of falling hard. Adapting to and using new information technology systems takes a highly-organized and knowledgeable support team, and that role is increasingly being outsourced outside organization walls. Companies like CITC are stepping up to provide more intensive expertise to businesses that may have, in the past, utilized in-house teams to manage IT systems.Source:Unsplash Improving Customer Service While individual tech users may need increasingly less company-provided support, they continue to expect increasingly better service. Likewise, organizations expect more from their IT support companies – faster incident response, simplified solutions, and the opportunity to troubleshoot on-the-spot. In response to these demands, IT support organizations are experimenting with modern models of support. Automation and Prediction-Based Support with Artificial Intelligence Artificial intelligence has become a part of everyday life for much of the world. From Google Assistant and Siri to self-driving cars, AI has offered a myriad of tools for streamlining daily tasks and simplifying our lives. It’s no surprise that developers are looking for ways to integrate Artificial Intelligence into IT support as well. Automated responses and prediction-based support offer a quick, cost-effective option that allows IT professionals to spend their time on tasks that require a more nuanced approach. However, automation of IT support comes with its own set of problems. First, AI lacks a human touch. Trying to discuss a potentially imminent problem with a bot can be a recipe for frustration, and the unreliability of problem self-reporting poses the additional risk of ineffective or inappropriate solutions. Automation also poses security risks which can be especially hazardous to industries with valuable trade secrets. Community-Based Support A second shift that has begun to take place in the IT support industry is a move towards community-based support. Crowdsourced solutions, like AI, can help carry some of the burden of smaller problems by allowing staff to focus energy on more pressing tasks. Unlike automated solutions, however, community-based support allows for human-to-human interaction and more seamless, collaborative, feedback-based troubleshooting. However, community-based support has limited applications. Crowdsourced solutions, contrary to the name, are often only the work of a few highly-qualified individuals. The turnaround for answers from a qualified source can be extensive, which is unacceptable under many circumstances. Companies offering a community-based support platform must moderate contributions and fact-check solutions, which can end up being nearly as resource intensive as traditional support services. While automation and community-based support offer new alternatives to traditional IT support for individual tech users, organizational support requires a much different approach. Organizations that hire IT support companies expect expert solutions, and dedicated staffing are a must. The Shift: Management to Adoption Software is advancing at a rapid pace. In the first quarter of 2018, there were 3,800,000 apps available for Android users and 2,000,000 for Apple. The breadth of enterprise software is just as large, with daily development in all industry sectors. Businesses are no longer able to adopt a system and stick with it - they must constantly adapt to new, better technology and seek out the most innovative solutions to compete in their industries. Source: Unsplash IT support companies must also increasingly dedicate themselves to this role. IT support is no longer a matter of technology management, but of adaptation and adoption. New IT companies bring a lot to the table here. Much like the newer generations of individual users, new companies can offer a fresh perspective on software developments and a more fluid ability to adapt to changes in the market. Older IT companies also have plenty to offer, however. Years of traditional support experience can be a priceless asset that inspires confidence from clients. All IT support organizations should focus on being able to adapt to the future of technology. This can be done by increasingly making rapid changes in software, an increasing reliance on digital technology, and transitioning to digital resource management. Additionally, support companies must be able to provide innovative solutions that strike an effective balance between automation and interaction. Ultimately, companies must realize that the future is already here and that traditional methods of service are no longer adequate for the changing landscape of tech. In Conclusion The world of technology is changing and, with it, the world of IT support. Support needs are rapidly shifting from customer service to enterprise support, and IT support companies must adapt to serve the needs of all industry sectors. Companies will need to find innovative solutions to not only provide management of technology but allow companies to adapt seamlessly into new technological advancements. This article is written by a student of New York City College of Technology. New York City College of Technology is a baccalaureate and associate degree-granting institution committed to providing broad access to high quality technological and professional education for a diverse urban population.