Learning Salesforce Einstein

More Information
Learn
  • Get introduced to AI and its role in CRM and cloud applications
  • Understand how Einstein works for the sales, service, marketing, community, and commerce clouds
  • Gain a deep understanding of how to use Einstein for the analytics cloud
  • Build predictive apps on Heroku using PredictionIO, and work with Einstein Predictive Vision Services
  • Incorporate Einstein in the IoT cloud
  • Test the accuracy of Einstein through Salesforce reporting and Wave analytics
About

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on.

This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the force.com platform, along with Einstein, to build smarter apps.

The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities.

By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.

Features
  • Make better predictions of your business processes using prediction and predictive modeling
  • Build your own custom models by leveraging PredictionIO on the Heroku platform
  • Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and more
Page Count 334
Course Length 10 hours 1 minutes
ISBN 9781787126893
Date Of Publication 27 Jun 2017

Authors

Mohith Shrivastava

Mohith Shrivastava has been building and architecting Salesforce applications since 2011, when he graduated from the National Institute of Engineering, Mysore.

He is currently a Salesforce MVP and holds multiple Salesforce certifications. He is an active contributor on Salesforce Stack Exchange Community. Mohith has authored Learning Salesforce Einstein and Salesforce Essentials for Administrators for Packt publishing. In his leisure time, he loves exploring the latest technologies and spending time with his family.