WordPress: SEO, Marketing and Ecommerce [Video]

Andros T. Sturgeon
Sunday, April 30, 2017

Turn your WordPress site into business by getting it search engine-optimized

Mapt Subscription

FREE

€29.98/m after trial

Video

€121.38

RRP €142.78

Save 14%

What do I get with a Mapt Pro subscription?

Unlimited access to all Packt’s 5,000+ eBooks and Videos
Early Access content, Progress Tracking, and Assessments
1 Free eBook or Video to download and keep every month after trial

What do I get with an eBook?

Download this book in EPUB, PDF, MOBI formats
DRM FREE - read and interact with your content when you want, where you want, and how you want
Access this title in the Mapt reader

What do I get with Print & eBook?

Get a paperback copy of the book delivered to you
Download this book in EPUB, PDF, MOBI formats
DRM FREE - read and interact with your content when you want, where you want, and how you want
Access this title in the Mapt reader

What do I get with a Video?

Download this Video course in MP4 format
DRM FREE - read and interact with your content when you want, where you want, and how you want
Access this title in the Mapt reader

€0.00

€121.38

€29.98p/m after trial

RRP €142.78

Subscription

Video

Start 30 Day Trial

Code Files

Preview in Mapt

Video Details

ISBN 139781787281097

Course Length2 hours and 30 minutes

Video Description

WordPress is one of the most popular website-building platforms in use today. It's easy to learn, has great features, and (best of all) it's free.

One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. But there are things you can do to give yourself a better chance at becoming more visible. This course will go over SEO and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.

Style and Approach

A hands-on course with a step-by-step approach using humor and vast knowledge of WordPress.

Setting Up Your SEO

The Course Overview

Web Page Structure

Setting Up Google Analytics

Google Webmaster Tools

The Yoast Plugin

Submitting a Sitemap to Google

Plugins that Make Your Site Better

W3 Total Cache

Wordfence Security

Contact Form 7

Akismet

Jetpack by WordPress.com

WooCommerce

Google Analytics

The Facebook Pixel

BackupBuddy

Google Web Fonts

WP Smush Pro

Understanding the Importance of Marketing Your Website

Simple Rules of Marketing

The Types of Marketing You Can Do

Targeting Demographics

Google Keyword Planner

Building a Landing Page

Facebook Marketing

What Is a Landing Page and Why Do I Need One?

The Elements of a Landing Page

Messaging to Your Demographics

Inserting Your Facebook Pixel

E-mail Marketing

How to Get Visitors to Your Website

Video Marketing

Blogging

Podcasting

What You Will Learn

Know how to search engine-optimize your WordPress site.
Get your site to show up in search results on Google.
Explore secret tricks only seasoned web marketers know about to drive traffic to your site
Discover how to set up an E-Commerce store so you can start selling on your WordPress site.
Create sales funnels that will allow you to capture leads through targeted advertising.
Master the basics of Facebook Marketing and Google Ad Words.
Learn the big secret online marketers don't want you to know!

Authors

Andros T. Sturgeon

Andros T. Sturgeon is the founder of Starchild Interactive, a web development and online marketing firm located in Ojai, California. Andros has been helping people with online marketing, videos, and websites for over 20 years. Andros's father was the science fiction writer Theodore Sturgeon who wrote for the original Star Trek television series and coined the phrase "Live Long and Prosper." While not working, he likes to spend time with his family.