WordPress: SEO, Marketing and Ecommerce [Video]

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WordPress: SEO, Marketing and Ecommerce [Video]

Andros T. Sturgeon

Turn your WordPress site into business by getting it search engine-optimized

Quick links: > What will you learn?> Table of content

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$106.25
RRP $124.99
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Video Details

ISBN 139781787281097
Course Length2 hours and 30 minutes

Video Description

WordPress is one of the most popular website-building platforms in use today. It's easy to learn, has great features, and (best of all) it's free.

One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. But there are things you can do to give yourself a better chance at becoming more visible. This course will go over SEO and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.

Style and Approach

A hands-on course with a step-by-step approach using humor and vast knowledge of WordPress.

Table of Contents

Setting Up Your SEO
The Course Overview
Web Page Structure
Setting Up Google Analytics
Google Webmaster Tools
The Yoast Plugin
Submitting a Sitemap to Google
Plugins that Make Your Site Better
W3 Total Cache
Wordfence Security
Contact Form 7
Akismet
Jetpack by WordPress.com
WooCommerce
Google Analytics
The Facebook Pixel
BackupBuddy
Google Web Fonts
WP Smush Pro
Understanding the Importance of Marketing Your Website
Simple Rules of Marketing
The Types of Marketing You Can Do
Targeting Demographics
Google Keyword Planner
Building a Landing Page
Facebook Marketing
What Is a Landing Page and Why Do I Need One?
The Elements of a Landing Page
Messaging to Your Demographics
Inserting Your Facebook Pixel
E-mail Marketing
How to Get Visitors to Your Website
Video Marketing
Blogging
Podcasting

What You Will Learn

  • Know how to search engine-optimize your WordPress site.
  • Get your site to show up in search results on Google.
  • Explore secret tricks only seasoned web marketers know about to drive traffic to your site
  • Discover how to set up an E-Commerce store so you can start selling on your WordPress site.
  • Create sales funnels that will allow you to capture leads through targeted advertising.
  • Master the basics of Facebook Marketing and Google Ad Words.
  • Learn the big secret online marketers don't want you to know!

Authors

Table of Contents

Setting Up Your SEO
The Course Overview
Web Page Structure
Setting Up Google Analytics
Google Webmaster Tools
The Yoast Plugin
Submitting a Sitemap to Google
Plugins that Make Your Site Better
W3 Total Cache
Wordfence Security
Contact Form 7
Akismet
Jetpack by WordPress.com
WooCommerce
Google Analytics
The Facebook Pixel
BackupBuddy
Google Web Fonts
WP Smush Pro
Understanding the Importance of Marketing Your Website
Simple Rules of Marketing
The Types of Marketing You Can Do
Targeting Demographics
Google Keyword Planner
Building a Landing Page
Facebook Marketing
What Is a Landing Page and Why Do I Need One?
The Elements of a Landing Page
Messaging to Your Demographics
Inserting Your Facebook Pixel
E-mail Marketing
How to Get Visitors to Your Website
Video Marketing
Blogging
Podcasting

Video Details

ISBN 139781787281097
Course Length2 hours and 30 minutes
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