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WordPress 3 For Business Bloggers

Paul Thewlis

Promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising, and SEO with this book and ebook
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Book Details

ISBN 139781849511322
Paperback346 pages

About This Book

  • Use WordPress to create a winning blog for your business
  • Develop and transform your blog with strategic goals
  • Market and measure the success of your blog

Who This Book Is For

This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging.

Table of Contents

Chapter 1: A Blog Less Ordinary—What Makes a Great Blog?
You can stand out from the crowd
Where do you fit in?
Not all business blogs are the same
Categorizing business blogs
The WordPress arsenal
Chapter 2: Introducing our Case Study—WPBizGuru
WPBizGuru—the man behind the blog
Before and after
Goals and planning
An overview of the WPBizGuru makeover
Chapter 3: Designing your Blog
Blog design principles
Implementing your blog design
A brief introduction to CSS
Setting up a local development environment
Case study—WPBizGuru design
Chapter 4: Images and Videos
Image theory basics
Images in WordPress posts
Setting up an image gallery
Using video
Adding a favicon
Chapter 5: Content is King
Blog writing tips
Categories and tags
The About page
Other static content
Backing up
Chapter 6: Search Engine Optimization
The principles of SEO
Title tags
Inbound links
Robots.txt optimization
Using excerpts on the home page
Search engine submissions
SEO software and tools
Seeing results
Chapter 7: Supercharged Promotion
Blog indexes and search engines
Using social networks
Using Twitter
Social bookmarking
Chapter 8: Connecting with the Blogosphere
Defining the blogosphere
Why it's so important to be connected
How to engage with the blogosphere
The blogroll
Feeding off the blogosphere
The importance of comments
Installing a contact form
Chapter 9: Analyzing your Blog Stats
Key performance indicators
Web analytics tools
Alexa rankings
Chapter 10: Monetizing your Blog
Google AdSense
Affiliate programs
Direct ad sales
Paid reviews
Case study review
Chapter 11: Managing Growth
Keeping up with the workload
Going mobile
Managing increased traffic
Outgrowing your web host
Bringing in other writers
Introducing WordPress Multisite

What You Will Learn

  • Develop a 'blogging business plan' - clarify your blogging goals and sketch out a process for achieving them in WordPress
  • Build a custom theme so that the look of your blog immediately communicates your brand to visitors
  • Engage with the blogosphere and create beneficial relationships with other bloggers, making the most of each other’s traffic and customers
  • Optimize your site for search by incorporating good SEO practices into your blog strategy and content
  • Use social media marketing such as Twitter, Facebook, Digg, Reddit, and Delicious to drive traffic to your blog
  • Monitor visitors and analyze their activity using stats, Feedburner for your RSS feeds, and Google Analytics
  • Manage adverts and implement revenue-generating features using Google AdSense and affiliate programs
  • Incorporate multimedia on your blog, including video and image galleries


In Detail

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.

WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.

You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.

You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.

WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.


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