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WordPress 2.9 E-Commerce

Brian Bondari

Build a proficient online store to sell products and services
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Book Details

ISBN 139781847198501
Paperback284 pages

About This Book

  • Earn huge profits by transforming WordPress into an intuitive and capable platform for e-Commerce
  • Build and control a vast product catalog to sell physical items and digital downloads
  • Configure and integrate various payment gateways into your store for your customers' convenience
  • Promote and market your store online for increased profits
  • Follow a practical, step-by-step guide packed with screenshots to ensure your store is created and deployed successfully

Who This Book Is For

This book is for you, if you are interested in using WordPress as the basis for a store that can sell physical items, downloads, or services.

It is ideal for a sole proprietor or small business owner with only basic, in-house technical skills. Some prior knowledge of WordPress will help, but is not required. No knowledge of PHP is expected, but it will also be helpful.

Table of Contents

Chapter 1: Getting Started with WordPress and e-Commerce
Why WordPress
About the WP e-Commerce plugin
Test platform
Chapter 2: Getting Ready to Sell
Installing the WP e-Commerce plugin
Installing third-party themes
Activating third-party themes
Enabling and disabling comments
Setting up a static front page
Using widgets
Complementary plugins
Adding a contact form
Adding a business blog
Chapter 3: Configure Your e-Commerce Settings
General Settings
Presentation Settings
Admin Settings
Checkout settings
Chapter 4: Managing Your Product Catalog
Creating new products
Groups, categories, and tags
Price and Stock Control
Advanced Options
Chapter 5: User Accounts: Customers and Staff
Enabling user registrations
Understanding WordPress roles
Staff accounts
Customer accounts
Creating a test customer account
Chapter 6: Checkout and Payment Setup
Planning the checkout process
Available payment gateways
Setting up PayPal Standard
Setting up Google Checkout
Chapter 7: Shipping, Taxes, and Processing Orders
Locations and tax setup
Shipping Options and Calculators
Processing a test order
Chapter 8: Themes and Design Elements
WP e-Commerce included widgets
Shortcode and PHP tags
WP e-Commerce theme engine
Tweaking your WordPress theme
Additional WP e-Commerce themes
WP e-Commerce tips
Chapter 9: Deploy, Secure, and Maintain Your Shop
Getting ready to deploy
Uploading your shop
Man the hatches—essential site security
Backups—preparing for disasters
Chapter 10: Alternative e-Commerce Plugins
YAK (Yet Another Kart)
WordPress Simple PayPal Shopping Cart
Market Theme
Chapter 11: Marketing Your Shop
Coupons and discounts
Cross sales
'Share This' plugin
Purchasing advertising
E-mail, newsletters, and blogging

What You Will Learn

  • Tweak WordPress to build an adept, business-friendly online store
  • Install and configure WP e-Commerce and add products to your online catalog
  • Manage and sort your products with groups, categories, tags, and variations making it easier for your customers to find any product
  • Automate the delivery of digital downloads after purchase ensuring the convenience of your customers
  • Create and manage user account roles and permissions for customers and staff
  • Brand your site by customizing WordPress themes
  • Accept payments using a variety of payment processors and automatically apply sales tax and shipping
  • Create your own customizable shipping rates and connect to shippers such as USPS and UPS
  • Secure your online store against attacks and data loss
  • Explore alternative e-Commerce plug-ins for WordPress

In Detail

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.

WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.

This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.

As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.


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