UX for the Web

More Information
  • Discover the fundamentals of UX and the User-Centered Design (UCD) Process.
  • Learn how UX can enhance your brand and increase user retention
  • Learn how to create the golden thread between your product and the user
  • Use reliable UX methodologies to research and analyze data to create an effective UX strategy
  • Bring your UX strategy to life with wireframes and prototypes
  • Set measurable metrics and conduct user tests to improve digital products
  • Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that.

The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels.

We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies.

Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).

  • Learn everything you need to know about UX for your Web Design.
  • Design B2B, B2C websites that stand out from the competitors with this guide
  • Enhance your business by improving customer accessibility and retention.
Page Count 306
Course Length 9 hours 10 minutes
ISBN 9781787128477
Date Of Publication 27 Sep 2017


Marli Ritter

Marli Ritter is a UX specialist and web accessibility evangelist who started off as a basic web designer in the '90s. Creating websites, she recognized the critical link between branding and design early on and spent the next couple of years studying brand communication at Vega School of Brand Leadership in Gauteng, South Africa.

During this time, she discovered her passion for education and decided to focus on lecturing web design and development at a selection of private educational institutions within the AdvTech group.

This love for sharing knowledge did not stop at lecturing, however, as Marli also worked closely with the Independent Institute of Education (IIE) to develop the curriculum for the revised web design and development qualification. Her time spent in education was invaluable, but her desire to explore new avenues guided her back to the industry. Marli took a leap into the e-commerce sector by joining the Comair Limited team, creating brand-focused digital designs, while doing frontend development on travel brands such as kulula, Holiday Tours, mtbeds, GoTravel24, and African Dream Holidays.

Once again in search of new adventures, Marli found herself drawn to the vibrant brand and international presence of Travelstart. She joined this dynamic team to help improve UX across multiple countries and languages. This exposure to complex e-commerce systems catering to a broad user base made her more determined to learn design and development techniques that will enhance a user’s experience. This intricate dance between branding, design, development, and the end user is ultimately where her love affair with UX started. Her passion for the field is driven even further by her interest in cultural anthropology, psychology, and human behavior as well as her need to understand a user’s behavior when interacting with digital products.

The past couple of years have seen Marli actively raising awareness by giving talks at local MeetUps as well as presenting a paper on the importance of web accessibility for everyday digital products at the annual South African UX Conference.

Her mission is to remove the divide between users that are fully able and users with limited abilities, to create a mindset that usability is, in fact, for everyone despite their limitations.

Cara Winterbottom

Cara Winterbottom has a lifelong fascination with people, ideas, and data. This first led her toward the fields of psychology and philosophy. During this time, she discovered an interest in technology, especially how it can enable research and design around people, ideas, and data. These two strands converged when she discovered the field of user experience.

Cara has a strong academic background, with degrees in psychology and computer science. Her PhD in computer science was earned through designing, building, and user testing an authoring tool for novices to create 3D interactions for virtual environments. This sparked her interest in user experience. After an academic career of over a decade, Cara joined Flow Interactive, a leading UX agency in Cape Town, South Africa. Here, she learned how to deliver quality research and design work that leverages the best parts of academic rigor and business requirements and processes. For the past 6 years, she has worked as a freelance consultant, further developing these skills in a variety of settings and for a variety of products. The areas of user experience in which she is most interested are qualitative and quantitative research methods, especially usability testing and analysis, information architecture, and interaction design.