Using CiviCRM - Second Edition

Develop and implement a fully-functional, systematic CRM plan with CiviCRM
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Using CiviCRM - Second Edition

Erik Hommel, Joseph Murray, Brian P. Shaughnessy

2 customer reviews
Develop and implement a fully-functional, systematic CRM plan with CiviCRM
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Book Details

ISBN 139781783281459
Paperback574 pages

Book Description

CiviCRM provides a powerful toolbox of resources to help organizations manage relationships with constituents. It is free, open source, web-based, and geared specifically to meet the constituent relationship management needs of the not-for-profit sector.

Beginning with broader questions about how your organization is structured, which existing workflows are critical to your operations, and the overarching purpose of a centralized CRM, the book proceeds step by step through configuring CiviCRM, understanding the choices when setting up the system, importing data, and exploring the breadth of tools available throughout the system.

You will see how to best use this software to handle event registrations, accept and track contributions, manage paid and free memberships and subscriptions, segment contacts, send bulk e-mails with open and click-through tracking, manage outreach campaigns, and set up case management workflows that match your organization’s roles and rules. With specific emphasis on helping implementers ask the right questions, consider key principals when setting up the system, and understand usage through case studies and examples, the book comprehensively reviews the functionality of CiviCRM and the opportunities it provides.

With this book, you can help your organization better achieve its mission as a charity, industry association, professional society, political advocacy group, community group, government agency, or other similar organization and position yourself to become a power user who efficiently and effectively navigates the system.

Table of Contents

Chapter 4: CiviCRM Basics – Moving through the System and Working with Contacts

What You Will Learn

  • Install and configure your CiviCRM
  • Analyze your current workflows and processes to translate them effectively into the CiviCRM model
  • Build an integrated system to solicit, retain, and manage your donors and members through robust management and reporting tools for administrators
  • Raise more money with CiviCRM with effective solicitation campaigns
  • Market events effectively and track registrations and payments
  • Improve communications with constituents using targeted broadcast e-mail campaigns
  • Track ongoing communications with constituents including from Outlook and Gmail using activities and case management tools
  • Take advantage of the many CiviCRM tools to generate both simple and complex event structures and manage registrants through every phase of the project

Authors

Table of Contents

Chapter 4: CiviCRM Basics – Moving through the System and Working with Contacts

Book Details

ISBN 139781783281459
Paperback574 pages
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