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Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site

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Michael Kuhlmann

A quicker way to build communities, engage members, and promote your site with this book and ebook
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Book Details

ISBN 139781847199805
Paperback166 pages

About This Book

  • Integrate automated key marketing techniques
  • Examine analytical data to measure social engagement
  • Understand the core principles of establishing meaningful social connections

Who This Book Is For

You’ve heard plenty of social media success stories. You know your WordPress site inside and out, but you want help. Stop right now and pick up a copy of this book.

Table of Contents

Chapter 1: Share it the Easy Way
Before you read this book
A brief overview of social media
The WordPress advantage
The karma of pingbacks and comments
Food for thought: RSS feed basics
Time for action—building an automated newsletter with a keyword-based RSS feed
Summary
Chapter 2: Building the Social Network: BuddyPress and WP Symposium
Before you enable the social layer
Activating BuddyPress plugins
Easing your users into BuddyPress
Time for action—how to convert site visitors to site members
Gamification: The art of user-generated content
Time for action—how to get your users to create original content for you
Time for action—how to enable users to share your content
BuddyPress versus WP Symposium
Summary
Chapter 3: Community Forums for the Masses
Comments versus forums
Time for action—how to automatically display selective forum posts in Twitter
WP Symposium Forums and Simple:Press
Summary
Chapter 4: VIP Memberships
Three important facets of membership sites
Time for action—how to open limited membership registrations and reward users
Summary
Chapter 5: Keeping Up with the Stats
Understanding key terminology
Creating a Google Analytics account and tracking your site
Time for action—the quick guide to implementing analytics for your site
Time for action—tracking a tweet to your site through Google Analytics
Reviewing and reporting analytics
Time for action—the quick guide to reading analytics
Summary
Chapter 6: Managing your Site
Damage control—key aspects of maintenance
Time for action—how to create automated daily backups for your site
Getting organized and managing time
Lowering the barrier of writing
Time for action—how to write and automatically publish posts through e-mail
Summary
Chapter 7: Beyond the Plugins Towards True Engagement
Engaging site visitors
Time for action—how to automatically tweet custom content
Design speaks
Time for action—how to create a vector-based QR code for print production
QR codes and online promotions
Summary

What You Will Learn

  • Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement
  • Roll out your social media layer with BuddyPress and add game-like capabilities to help you engage your site members
  • Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds
  • Incorporate memberships and make category-specific content restrictions applicable only to non-members
  • Implement Google Analytics to tracking your social media efforts and learn how to automatically email analytical reports
  • Easily maintain your site by automatically backing up your site and publishing posts via email
  • Automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets
  • Produce QR codes for your print collateral so you can improve the accessibility of the relationships you’ve built online

In Detail

Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.

Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site is a practical how-to guide on implementing social media marketing techniques to improve user retention and initiate engaging conversations. You’ll learn how to leverage third-party services like Twitter, Yahoo! Pipes and Google Analytics as well as popular WordPress extensions like FeedWordPress, bbPress and BuddyPress.

This book introduces you to the powerful combination of WordPress and social media through a variety of plugins and free third-party services.

You’ll learn how to create your own social network, utilize forums and rewards to stimulate interest. You’ll also learn how to automate many marketing activities, so you can spend more time connecting with your audience.

Comprised of easy-to-follow tutorials and supplemental website, you’ll understand how to implement social media strategies.

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