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Selling Online with Drupal e-Commerce

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Walk through the creation of an online store with Drupal's e-Commerce module
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Book Details

ISBN 139781847194060
Paperback264 pages

About This Book

  • Set up a basic Drupal system and plan your shop
  • Set up your shop, and take payments
  • Optimize your site for selling and better reporting
  • Manage and market your site 

Who This Book Is For

This book is for people who want to start selling online as quickly as possible, and want to see how to use the proven Drupal platform to achieve this.

The book is ideal for use in a small business with only basic in-house technical skills. It will also be useful for developers who not only want to create an e-commerce site, but also want a CMS platform for expanding the site in the future. No prior knowledge of Drupal is required. No PHP experience is expected, although it will be useful. Basic knowledge of e-commerce will also be useful, although the main concepts are introduced and covered as required.

Table of Contents

Chapter 1: Introduction and Installation
What is a CMS and What is Drupal?
What is E-Commerce and What can it do for Us?
What is Drupal e-Commerce?
Our Site
Installation
Configuring Drupal
The Drupal e-Commerce Module
Playing Together
Summary
Chapter 2: Getting Started with Drupal
Preparing the Content
Content Management
Creating the Content
Other Content Modules
Summary
Chapter 3: Planning Your Shop
Planning to Sell Online
Legal Issues
General Planning
Planning Our Shop
Customer Service
Summary
Chapter 4: Creating Your Product Catalog
Further e-Commerce Configuration
Creating Products
Grouping Products
Our Store
Summary
Chapter 5: Customers and Staff
Users, Roles, and Permissions
Customers
Staff
Summary
Chapter 6: Branding Your Site
Themes
Customizing the Default Theme
Installing and Managing Themes
Creating a Theme
Summary
Chapter 7: Checkout and Taking Payments
Finalizing the Store Ready for Customers
How the Checkout Process Works
How to Customize the Checkout Process
Processing Orders
Summary
Chapter 8: Creating a Better Selling Experience
Making Things Easier
Adding Images to Products
Discounts
Other e-Commerce Options and Product Types
Summary
Chapter 9: Taxes, Payment, and Shipping
Taxes
Payment
Shipping
Summary
Chapter 10: Securing, Deploying, and Maintaining Your Shop
Importance of Security
Deploying
Maintaining Our Website
Summary
Chapter 11: Invoices and CRM
Printable Invoices
Invoice Module
CiviCRM
Summary
Chapter 12: Marketing Your Business
The Basics
Advertising
Things to Watch Out For when Buying or Selling Adverts
Social Network Marketing
Newsletter Marketing
Improve Traffic with Search Engine Optimization
Summary

What You Will Learn

  • Why to choose Drupal for e-commerce
  • Installing and configuring Drupal and its e-Commerce module
  • How Drupal and its e-Commerce module work
  • Creating and managing content
  • Creating and managing user accounts, roles, and permissions
  • Things to think about when planning to sell online
  • Structuring your site, your product catalogue, and framing a shopping process for users
  • Framing business policies to handle legal and professional issues
  • Branding your site by customizing default themes
  • Installing new themes and creating a custom theme
  • Customizing the checkout process for processing orders
  • Creating a better selling experience
  • Attracting customers with discounts, coupons, auctions, donations, flexicharges
  • Working with taxes and shipping rules in Drupal e-Commerce
  • Drupal e-Commerce's shipping API modules
  • Securing and maintaining your site (deploy, backup, restore)
  • Creating and managing invoices using the Invoices module
  • Integrating CiviCRM to manage appointments and log phone calls
  • Improving traffic with Search Engine Optimization
  • Advertising programmes, newsletters, and viral marketing campaigns

In Detail

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal.

Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system, and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software.

In this book you will learn how to use the Drupal content management system along with its e-Commerce modules to set up and manage an online shop. We will install the software, have a look at its features, plan our shop, create our shop, look at customer management, create a design for our shop, and cover security, taxes, shipping, and even marketing our business!

If you're new to Drupal and want to set up a powerful e-commerce system, this book is for you. If you've some experience of working with Drupal and want to understand how its e-commerce options can be used to power an online shop, this book will also prove invaluable.

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