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PrestaShop 1.3 Beginner's Guide

Beginner's Guide
John Horton

Build and customize your online store with this speedy, lightweight e-commerce solution
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Book Details

ISBN 139781849511148
Paperback308 pages

About This Book

  • Covers every topic required to start and run a real, trading e-commerce business with PrestaShop
  • Deploy PrestaShop quickly and easily, and make your PrestaShop search-engine friendly
  • Learn how to turn a single new PrestaShop into a thriving e-commerce empire
  • Step-by-step fully illustrated explanation and discussions aimed at helping beginners like you towards the realization of your own PrestaShop store and beyond

Who This Book Is For

This book is for anybody who wants a fully functioning e-commerce store using PrestaShop. You do not have to have any previous knowledge of PrestaShop or any aspect of e-commerce or business in general. If you do, then you will probably find this guide really valuable as well. The book covers all you need to know about starting your own e-commerce business.

Table of Contents

Chapter 1: Building Your PrestaShop
Case studies
Downloading PrestaShop
Time for action - transferring files to your web host
Making a database
Time for action - creating a database
How to install PrestaShop
Time for action - the PrestaShop auto-installer
Post-install security
Time for action - how to delete the install folder
Time for action - renaming the admin folder
Your shop-front explained
Your admin control panel
Time for action - logging in to your PrestaShop control panel
Before we continue
Chapter 2: Shop Fitting and Layout
Arranging key modules
Time for action - installing the shopping cart module
Time for action - making a customer account
Creating your home page
What goes on your home page?
Time for action - how to add your content to your home page
Creating the 'must-have' pages
Time for action - using the content management system
Suppliers and manufacturers
Time for action - defining manufacturers and suppliers
Contacting your store
Time for action - creating departments to contact
PrestaShop themes
Time for action - installing a PrestaShop theme
Customizing your template
Time for action - moving modules
Time for action - changing the default image size
Time for action - creating a new template
Time for action - editing and updating your CSS file
The cherry on top
Time for action - uploading your company/store logo
Chapter 3: Merchandising for Success
Shop categories
Time for action - how to create product categories
Time for action - adding category descriptions
Adding products
Time for action - how to add a product to your PrestaShop
Highlighting products
Time for action - how to highlight your newest products
Time for action - creating a special offer
Time for action - creating an accessory
Time for action - using PrestaShop's 'Features'
Time for action - an attributes example
Time for action - allowing your customers to customize
Product mania!
Chapter 4: Giving Customers More and Getting More Customers
SEO: Search Engine Optimization
Meta tags
Time for action - PrestaShop meta tags
Search aliases
Time for action - creating the article
Tag clouds
Time for action - creating a tag cloud
Search-friendly and canonical URLs
Time for action - how to get search-friendly URLs
Time for action - choosing your canonical URL
Writing and displaying articles
Using the CMS
Time for action - creating the article
Time for action - displaying the article
I am a robots.txt
Time for action - creating robots.txt
Helping Google with site maps
Time for action - Google site maps tutorial
PrestaShop search weightings
Speaking to new audiences
Time for action - enabling a second language
Time for action - translating product descriptions
Time for action - translating your whole website
Chapter 5: Tools, Newsletters, Extra Income, and Statistics
Exploring the Preferences and Tools tabs
Time for action - customizing your tabs
Time for action - creating a Quick Access
E-mail marketing with newsletters
Time for action - the newsletter module
Time for action - product notifications
Time for action - accessing your e-mail list
Extra revenue with Google AdSense
Time for action - creating the Google code
Time for action - installing Google AdSense
Setting up PrestaShop statistics
Time for action - setting up statistics engines and modules
Installing Google Analytics
Time for action - installing Google Analytics
Chapter 6: Security and Disaster Recovery
Types of attack
Employees and user security
Time for action - creating users
Time for action - creating profiles
Time for action - configuring permissions to profiles
SSL—Secure Sockets Layer
Time for action - setting up SSL in PrestaShop
Making a copy of your store
Time for action - backing up your database
Time for action - backing up your files
Using your copy
Time for action - how to restore the database
Time for action - how to restore your files
Upgrading PrestaShop
Time for action - how to upgrade PrestaShop
This chapter in a nutshell
Chapter 7: Checkouts and Shipping
Using PayPal
Time for action - installing the PayPal module
Using Google Checkout
Time for action - how to set up Google Checkout payments
Other payment methods
Sales taxes
Time for action - setting up PrestaShop to handle sales tax
Time for action - adding a currency
Time for action - setting a currency rate
Time for action - creating a voucher
Shipping options
Time for action - configuring shipping by sale value
Time for action - how to configure shipping by weight
Gift wrapping and recycled packaging
Time for action - setting up gift wrapping and recycled packaging options
Your PrestaShop so far
Chapter 8: Get Set…
Creating an account and placing an order
Time for action - creating an account and placing an order
Repeat business with customer loyalty scheme
Time for action - setting up your loyalty scheme
Getting some product comments
Time for action - getting some feedback for your products
Putting a discount voucher on the front page
Time for action - putting your voucher on the home page
Registering with the search engines
Time for action - registering with the search engines
Marketing your site
Posting in forums
Promoting your store using social media
Google AdWords
Time for action - Google AdWords made quick and simple
Handling orders and checking payments
Time for action - creating messages
Time for action - Statuses
Time for action - how to process an order
More about the Customers and Orders tabs
Time for action - creating and using groups
Time for action - Invoices
Chapter 9: Go… To the Future
"Why are we here?"
The power of e-commerce and a passive income
Perpetual analyzing, improvement, and marketing
Time for action - optimizing Google AdWords
Time for action - making a plan
The big secret
The future of e-commerce and PrestaShop
Picture this

What You Will Learn

  • Install PrestaShop on a web server
  • Use PrestaShop catalog features to present your products in an enticing and professional manner
  • Write great sales copy and articles and make them available through the PrestaShop content management system
  • Customize and configure the look and feel of your PrestaShop to make it unique and professional
  • Connect PrestaShop to a choice of payment handlers to take online payments
  • The ins and outs of handling shipping, taxes, and currencies in PrestaShop
  • Secure PrestaShop using a wide range of built-in features and other tactics
  • Back up your business offline and learn how to completely re-deploy your business in under 30 minutes in case of disaster
  • Implement and use PrestaShop and Google Analytics statistics features to discover ways to improve your store
  • Market your new business using e-mail, social media, SEO, articles, blogs, forums, and more
  • Turn a new PrestaShop store into a thriving online business and then into an e-commerce empire of the future

In Detail

PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.

This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.

The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style – very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.

The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.


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