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Mastering Magento

Mastering
Bret Williams

Maximize the power of Magento: for developers, designers, and store owners with this book and ebook
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Book Details

ISBN 139781849516945
Paperback300 pages

About This Book

  • Learn how to customize your Magento store for maximum performance
  • Exploit little known techniques for extending and tuning your Magento installation.
  • Step-by-step guides for making your store run faster, better and more productively.

Who This Book Is For

Web designers, developers or ecommerce store-owners, who design or manage Magento stores for their clients.

Table of Contents

Chapter 1: Planning for Magento
Defining your scope
Technical considerations
Global-Website-Store methodology
Planning for multiple stores
Summary
Chapter 2: Successful Magento Installation
How hosting affects installation
Keys to a successful installation
Setting up Magento stores
Planning your categories
Strategies for backups and security
Summary
Chapter 3: Managing Products
Catalogs and categories
Managing products the customer-focused way
Related products, up-sells, and cross-sells
Importing products
Summary
Chapter 4: Designs and Themes
The Magento theme structure
Installing third-party themes
Creative translations
Using theme variants
Customizing themes
Summary
Chapter 5: Configuring to Sell
The sales process
Payment methods
Shipping methods
Configuring sales tax rules
Outgoing e-mails
Summary
Chapter 6: Managing Non-product Content
The Magento content management system
Pages
Static blocks
Widgets
Principles of customizing layouts
Summary
Chapter 7: Marketing Tools
Customer groups
Promotions
Newsletters
Sitemaps
Search engine optimization
Summary
Chapter 8: Extending Magento
Magento Connect
Building extensions
Summary
Chapter 9: Optimizing Magento
Exploring EAV
Indexing and caching
Tuning your server for speed
Summary
Chapter 10: Advanced Techniques
WordPress and Magento
Setting up a staging environment
Magento Cron
Backing up your database
Summary
Chapter 11: Pre-launch Checklist
A word about scope
System configurations
Design configurations
Search engine optimization
Sales
Products
Maintenance
Summary

What You Will Learn

  • Learn to create a solid plan for your Magento store.
  • Gain a better understanding of how Magento manages multiple websites and stores in a single installation.
  • Learn how to localize Magento for multiple languages and currencies.
  • Learn the little-known techniques for customizing designs and layouts.
  • Get more speed and performance from your Magento store using only a few simple techniques.
  • Learn how to leverage Magento's SEO features for better search rankings.
  • Learn how to build and manage Content Managed (CMS) pages and content.
  • Includes a complete configuration guide for launching your new Magento store.

In Detail

Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.

MASTERING MAGENTO is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.

From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.

Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.

Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.

Authors

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