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Mastering Magento

More Information
Learn
  • Learn to create a solid plan for your Magento store.
  • Gain a better understanding of how Magento manages multiple websites and stores in a single installation.
  • Learn how to localize Magento for multiple languages and currencies.
  • Learn the little-known techniques for customizing designs and layouts.
  • Get more speed and performance from your Magento store using only a few simple techniques.
  • Learn how to leverage Magento's SEO features for better search rankings.
  • Learn how to build and manage Content Managed (CMS) pages and content.
  • Includes a complete configuration guide for launching your new Magento store.
About

Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.

MASTERING MAGENTO is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.

From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.

Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.

Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.

Features
  • Learn how to customize your Magento store for maximum performance
  • Exploit little known techniques for extending and tuning your Magento installation.
  • Step-by-step guides for making your store run faster, better and more productively.
Page Count 300
Course Length 9 hours 0 minutes
ISBN 9781849516945
Date Of Publication 22 May 2012

Authors

Bret Williams

Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily.com, a Magento news and reviews blog, and MageRevolution.com, which sells Magento enhancements