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Magento: Beginner's Guide

Beginner's Guide
William Rice

Create a dynamic, fully featured, online store with the most powerful open source e-commerce software
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Book Details

ISBN 139781847195944
Paperback300 pages

About This Book

  • Step-by-step guide to building your own online store
  • Focuses on the key features of Magento that you must know to get your store up and running
  • Customize the store's appearance to make it uniquely yours
  • Clearly illustrated with screenshots and a working example

Who This Book Is For

This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you.

Table of Contents

Chapter 1: Introduction
The scope of this book
Time for action: Tour the demo store
Chapter 2: Installation
System requirements
Installing Magento
Setting rights (permissions) for some of Magento's directories and files
About rights
Chapter 3: Categories and Attributes
Categories, Products, and Attributes
Putting it together
Chapter 4: Taxes
Anatomy of a Tax Rule
Why create Tax Rules now?
Creating a Tax Rule
Chapter 5: Adding Simple Products
Part 1: Adding the Product and assigning an Attribute Set
Part 2: The General tab
Part 3: The Prices tab
Part 4: The Meta Information tab
Part 5: The Images tab
Part 6: The Inventory tab
Part 7: The Categories tab
Covered elsewhere: Promotions
Summing up
Chapter 6: Minimum Customization of Your Store's Appearance
Our store so far
Customize the Layered Navigation Menu
Customize the Callouts
Disabling the Newsletter or Poll
Customize the welcome message
Using new themes
Changing your store's name
Chapter 7: Beyond Simple Products
Related Products
Grouped Products
Configurable Products
Tiered pricing
Chapter 8: Customer Relationships
Configuring store email addresses
Configuring Contact Us
Managing customers
Chapter 9: Accepting Payment
Checkout and Sales configuration
An overview of the online payment process for credit cards
Payment methods in detail
Chapter 10: Configure Shipping
Decisions you must make
Configuration settings and issues
Chapter 11: Fulfilling an Order
The lifecycle of an order
Tips for managing orders
Practicing the complete order process

What You Will Learn

  • Install and configure Magento and add products to your online catalog
  • Create categories and attributes to build your catalog of products
  • Enhance your products with descriptions, images, and inventory information
  • Create product categories to help your customers navigate your online store
  • Automatically apply sales tax rules to different shipping addresses and different types of products
  • Present and sell products in groups and sets
  • Display products related to the one that is being viewed by a customer
  • Offer your customer choices for a product's size, color, or other attribute and give discounts based on quantities
  • Accept payments using Paypal, credit cards, and checks/money orders and offer a variety of shipping options
  • Create your own, customized shipping rates and connect to shippers such as UPS, FedEx, and USPS

Chapter 1: Introduction
What you can do with Magento. A walk-through of a store using the features we will cover.

Chapter 2: Installation
How to install Magento on a low-cost hosting service.

Chapter 3: Categories and attributes
Creating categories and attributes, a necessary step before you can build your catalog of products.

Chapter 4: Taxes
Configure tax rates and rules, to automatically apply the correct sales tax based upon the type of product and the purchaser's location.

Chapter 5: Adding simple products
Add products to your store. Include detailed descriptions, images, and inventory information.

Chapter 6: Minimum customization of your store's appearance
Customize the default storefront to make it your own.

Chapter 7: Beyond simple products
Present related products to your shoppers. Offer products for sale in sets. Give your customers options such as size, color, manufacturer, and more.

Chapter 8: Customer relationships
Managing customer accounts. Configuring store contact options.

Chapter 9: Accepting payment
Configuring Magento's default payment options, such as Paypal, credit cards, check/money order, and purchase orders.

Chapter 10: Configuring shipping
Offer customers a variety of shipping options. Connect to shippers such as UPS, FedEx, and USPS. Create your own, customized shipping rates.

Chapter 11: Fulfilling an Order
A walk-through of fulfilling an order. Discover your options for handling order fulfillment by observing the lifecycle of an order in Magento.

Appendix: Abbreviated step-by-step directions
The step-by-step directions in the chapters contain many detailed explanations of why to choose various options, and the effect they have on your store and the customer's experience. This appendix gathers the directions in one place, and eliminates the explanations so you get just the steps you need

In Detail

Magento is the world's most evolved e-commerce solution. It runs on the Apache/MySQL/PHP platform. From one installation, you can control multiple storefronts, all sharing customer and product information. Magento's templates and themes enable you to customize the look and feel of your store, even optimizing it for mobile phones. Extensions enable you to connect Magento to a large number of payment gateways and shipping services. Modular code enables you to upgrade your Magento installation while retaining your customizations. Support is provided free by an active open source community and by subscription to Varien, the company behind Magento.

Magento is one of the most exciting, flexible, and customizable e-commerce systems. It offers you an extensive suite of powerful tools for creating and managing an online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.

This book provides that guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

When you create an online store with Magento, you usually follow a defined series of steps. This book is arranged to support that process. Each chapter shows you how to get the most from one step.

You will learn to customize the default Magento storefront so that it becomes your store and also about Magento's directory structure and where some of the elements of a store are customized. This experience will help you if you decide to go beyond this book and install new themes or create your own themes.

As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a basic but complete, working online store.


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