Magento : Beginner's Guide - Second Edition

As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don’t be – our guide makes it all so accessible with its user-friendly, absolute-beginner approach.

Magento : Beginner's Guide - Second Edition

Beginner's Guide
Robbert Ravensbergen, Sander Schoneville

As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don’t be – our guide makes it all so accessible with its user-friendly, absolute-beginner approach.
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Book Details

ISBN 139781782162704
Paperback320 pages

About This Book

  • Install, configure, and manage your own e-commerce store
  • Extend and customize your store to reflect your brand and personality
  • Handle tax, shipping, and custom orders

Who This Book Is For

If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book will help you out. This book would also suit someone with e-commerce knowledge who requires a guide to getting started with Magento.

Table of Contents

Chapter 1: Installation
Installing Magento locally
Requirements
Time for action – installing Magento on a Windows machine
I'm on Mac; what should I do?
Installing Magento at a hosting service
How to choose a Magento hosting provider
Installatron
Time for action – installing Magento using Installatron
What is SSL and do I need it?
Summary
Chapter 2: General Configuration
The installation is complete; what's next?
Managing Stores
Setting up taxes
EU business to business VAT
Time for action – using VAT validation
Summary
Chapter 3: Categories and Attributes
What you need to know
Catalog defaults
Time for action – catalog settings
Working with attributes
Time for action – creating your own attribute
Using attribute sets
Time for action – creating your attribute set
Using categories
Time for action – creating your first category
Summary
Chapter 4: Simple Products
Adding a Simple Product
Time for action – filling the General tab
Time for action – filling the Prices tab
Time for action – filling the Meta Information tab
Time for action – filling the Images tab
Time for action – filling the Custom tab
Time for action – filling the Inventory tab
Time for action – filling the Categories tab
Related products, up-selling, and cross-selling
Time for action – adding related products
Summary
Chapter 5: Beyond Adding Simple Products
Virtual products and Downloadable products
Time for action – adding a Downloadable product
Grouped products
Time for action – adding a Grouped product
Configurable products
Time for action – creating a Configurable product
Bundle products
Time for action – creating a Bundle product
Summary
Chapter 6: Customer Relationships
Setting up guest checkout
Newsletters
Configuring contact options
Configuring customer options
Time for action – registering for an account
Customer accounts in the backend
Time for action – adding a customer
Summary
Chapter 7: Accepting Payments
Common payment methods
Setting up Magento's default payment methods
Time for action – starting to sell through PayPal
Working with payment service providers
Time for action – installing and configuring a PSP extension
Summary
Chapter 8: Configuring Shipping
Logistics in Magento
Shipping processes and shipping arrangements
Default shipping methods in Magento
Time for action – configuring Table Rate shipping
Other ways of calculating shipping costs
Presentation of shipping methods in your store
Magento's blind spots
Summary
Chapter 9: Customizing Your Store's Appearance
Magento themes
Your home page, CMS pages, and static blocks
Changing transactional e-mails
Time for action – changing the text inside transactional e-mails
Choosing between a pre-made and a custom-made theme
A combination
Suppliers for premade themes
Installing a theme
Making changes to your theme
Time for action – changing a heading to normal text
Time for action – changing the color of a heading
Time for action – removing a block from the right column
Summary
Chapter 10: Fulfilling Orders
Sales orders on the frontend
Time for action – creating a first sales order
Managing sales orders on the backend
Time for action – opening and processing an order
Creating sales orders on the backend
Time for action – creating a manual Sales Order
Returns and Credit Memos
Time for action – creating a Credit Memo
Summary
Chapter 11: Maintaining and Administrating Your Store
Managing your store
Overview of your Magento installation
Go-live checklist configuration settings
Further development of your website
Time for action – planning for the future
Working with partners
Time for action – structuring development partnerships
Modifying Magento
Cache
Upgrading Magento
Summary

What You Will Learn

  • Install Magento at a hosting provider and create a local installation for testing purposes
  • Set up Magento for its first use
  • Create product categories, attributes, and your very first products
  • Learn to use Magento’s extended possibilities for complex products
  • Work with your customer database
  • Set up payment and shipping methods
  • Work with Magento themes
  • Install extensions to expand Magento’s functionality even further
  • Process sales orders, invoices, and packing slips
  • Learn to maintain your store and take it to the next level

In Detail

Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.

Magento Beginner’s Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

Magento Beginner’s Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.

After installing Magento, you’ll learn how to set up your first store and add multiple stores in the same environment. One of Magento’s strengths, the product catalogue, will also be discussed thoroughly. From there we’ll continue to set up payment and shipping methods. You’ll learn to use themes to give your store the look and feel you need. As well as that, you’ll start using extensions to expand Magento’s functionality and you’ll learn to process your first orders.

You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.

Authors

Table of Contents

Chapter 1: Installation
Installing Magento locally
Requirements
Time for action – installing Magento on a Windows machine
I'm on Mac; what should I do?
Installing Magento at a hosting service
How to choose a Magento hosting provider
Installatron
Time for action – installing Magento using Installatron
What is SSL and do I need it?
Summary
Chapter 2: General Configuration
The installation is complete; what's next?
Managing Stores
Setting up taxes
EU business to business VAT
Time for action – using VAT validation
Summary
Chapter 3: Categories and Attributes
What you need to know
Catalog defaults
Time for action – catalog settings
Working with attributes
Time for action – creating your own attribute
Using attribute sets
Time for action – creating your attribute set
Using categories
Time for action – creating your first category
Summary
Chapter 4: Simple Products
Adding a Simple Product
Time for action – filling the General tab
Time for action – filling the Prices tab
Time for action – filling the Meta Information tab
Time for action – filling the Images tab
Time for action – filling the Custom tab
Time for action – filling the Inventory tab
Time for action – filling the Categories tab
Related products, up-selling, and cross-selling
Time for action – adding related products
Summary
Chapter 5: Beyond Adding Simple Products
Virtual products and Downloadable products
Time for action – adding a Downloadable product
Grouped products
Time for action – adding a Grouped product
Configurable products
Time for action – creating a Configurable product
Bundle products
Time for action – creating a Bundle product
Summary
Chapter 6: Customer Relationships
Setting up guest checkout
Newsletters
Configuring contact options
Configuring customer options
Time for action – registering for an account
Customer accounts in the backend
Time for action – adding a customer
Summary
Chapter 7: Accepting Payments
Common payment methods
Setting up Magento's default payment methods
Time for action – starting to sell through PayPal
Working with payment service providers
Time for action – installing and configuring a PSP extension
Summary
Chapter 8: Configuring Shipping
Logistics in Magento
Shipping processes and shipping arrangements
Default shipping methods in Magento
Time for action – configuring Table Rate shipping
Other ways of calculating shipping costs
Presentation of shipping methods in your store
Magento's blind spots
Summary
Chapter 9: Customizing Your Store's Appearance
Magento themes
Your home page, CMS pages, and static blocks
Changing transactional e-mails
Time for action – changing the text inside transactional e-mails
Choosing between a pre-made and a custom-made theme
A combination
Suppliers for premade themes
Installing a theme
Making changes to your theme
Time for action – changing a heading to normal text
Time for action – changing the color of a heading
Time for action – removing a block from the right column
Summary
Chapter 10: Fulfilling Orders
Sales orders on the frontend
Time for action – creating a first sales order
Managing sales orders on the backend
Time for action – opening and processing an order
Creating sales orders on the backend
Time for action – creating a manual Sales Order
Returns and Credit Memos
Time for action – creating a Credit Memo
Summary
Chapter 11: Maintaining and Administrating Your Store
Managing your store
Overview of your Magento installation
Go-live checklist configuration settings
Further development of your website
Time for action – planning for the future
Working with partners
Time for action – structuring development partnerships
Modifying Magento
Cache
Upgrading Magento
Summary

Book Details

ISBN 139781782162704
Paperback320 pages
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