Magento 1.3 Sales Tactics Cookbook

Solve real-world Magento sales problems with a collection of simple but effective recipes

Magento 1.3 Sales Tactics Cookbook

William Rice

Solve real-world Magento sales problems with a collection of simple but effective recipes
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Book Details

ISBN 139781849510127
Paperback292 pages

Book Description

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.

This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.

This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.

Table of Contents

Chapter 1: Attracting Visitors
Introduction
Adding meta information
Optimizing images for search engines
Using title prefix or suffix to add the store name to page titles
Generating a site map
Configuring Magento to automatically refresh the site map
Chapter 2: Placing Products on Shopping Sites
Placing products on shopping sites: One at a time
Uploading products to Google Base
Chapter 3: Driving Visitors to Your Product Pages
Introduction
Creating a basic landing page
Adding a products block to a landing page
Ideas for static pages
Chapter 4: Making the Sale by Optimizing Product Pages
Adding custom options
Adding videos, links, and other HTML to product pages
Optimizing product images
Telling a story with product images
Changing the layout of a product page
Special pricing
Chapter 5: Increasing the Sale
Upselling
Related products
Custom options
Cross-sells
Quantity discounts
Offering free shipping
Advertising free shipping in the shopping cart side block
Chapter 6: Offering and Advertising Promotions
Creating a catalog price rule
Creating a shopping cart price rule and coupon
Creating a clearance category
Chapter 7: Engage Your Customers
Customizing transactional e-mails: Enable customers to opt into receiving newsletter
Automatically signing up customers for the newsletter
Moving the newsletter subscribe block to the right column
Creating a newsletter
Sending a newsletter
Enabling customers to publish their wish list with an RSS feed
Choosing the social networking site
Customizing transactional e-mails
Chapter 8: Let Your Customers Speak
Customer reviews
Customer ratings
Polls
Tagging
Enabling e-mail to a friend
Chapter 9: Internationalization
Internationalization is more than a new language
Website, store, store view: What's the difference?
Installing a language pack
Creating a new website/store/store view
Setting up your international website/store/store view under a separate URL
Enabling and translating your products for the international store view
Translating CMS pages (Front page, About Us, Customer Service, and so on)
Translating transactional e-mails
Setting the currency for your international store
Having a grand opening sale for your international storefront
Chapter 10: Create a Wholesale Store
The customers are the difference
Using the same storefront for wholesale and retail customers
Creating a CMS page explaining conditions for becoming a wholesale customer
Creating a static block, and adding it to your catalog pages
Creating a customer group and assigning customers to the wholesale group
Creating a tax rule that removes sales taxes for wholesale customers
Creating quantity discounts for wholesale customers
Planning your wholesale strategy

What You Will Learn

  • Attract visitors by optimizing product pages for search engines
  • Export products from your Magento store and place them on shopping sites, like Google Product Search and Pricewatch
  • Create landing pages that drive customers to product pages
  • Customize your store’s informative pages and decide what content to include on your store’s informative pages
  • Add custom options to products and add videos, links, and other HTML to product pages
  • Increase sales with related products and cross sells by offering quantity discounts and free shipping for specific conditions
  • Calculate and display special pricing for products after they are added to the shopping cart
  • Produce and send a newsletter and enable customers to create, publish, and send wish lists
  • Determine which kind of social media is best for your business model and add “follow us” buttons for social media sites
  • Manage reviews, ratings, and tags that are submitted by your customers and add polls to your storefront
  • Create an international storefront with translations for store navigation, product descriptions, informative pages, and transaction emails
  • Create a wholesale storefront for just your wholesale customers

Authors

Table of Contents

Chapter 1: Attracting Visitors
Introduction
Adding meta information
Optimizing images for search engines
Using title prefix or suffix to add the store name to page titles
Generating a site map
Configuring Magento to automatically refresh the site map
Chapter 2: Placing Products on Shopping Sites
Placing products on shopping sites: One at a time
Uploading products to Google Base
Chapter 3: Driving Visitors to Your Product Pages
Introduction
Creating a basic landing page
Adding a products block to a landing page
Ideas for static pages
Chapter 4: Making the Sale by Optimizing Product Pages
Adding custom options
Adding videos, links, and other HTML to product pages
Optimizing product images
Telling a story with product images
Changing the layout of a product page
Special pricing
Chapter 5: Increasing the Sale
Upselling
Related products
Custom options
Cross-sells
Quantity discounts
Offering free shipping
Advertising free shipping in the shopping cart side block
Chapter 6: Offering and Advertising Promotions
Creating a catalog price rule
Creating a shopping cart price rule and coupon
Creating a clearance category
Chapter 7: Engage Your Customers
Customizing transactional e-mails: Enable customers to opt into receiving newsletter
Automatically signing up customers for the newsletter
Moving the newsletter subscribe block to the right column
Creating a newsletter
Sending a newsletter
Enabling customers to publish their wish list with an RSS feed
Choosing the social networking site
Customizing transactional e-mails
Chapter 8: Let Your Customers Speak
Customer reviews
Customer ratings
Polls
Tagging
Enabling e-mail to a friend
Chapter 9: Internationalization
Internationalization is more than a new language
Website, store, store view: What's the difference?
Installing a language pack
Creating a new website/store/store view
Setting up your international website/store/store view under a separate URL
Enabling and translating your products for the international store view
Translating CMS pages (Front page, About Us, Customer Service, and so on)
Translating transactional e-mails
Setting the currency for your international store
Having a grand opening sale for your international storefront
Chapter 10: Create a Wholesale Store
The customers are the difference
Using the same storefront for wholesale and retail customers
Creating a CMS page explaining conditions for becoming a wholesale customer
Creating a static block, and adding it to your catalog pages
Creating a customer group and assigning customers to the wholesale group
Creating a tax rule that removes sales taxes for wholesale customers
Creating quantity discounts for wholesale customers
Planning your wholesale strategy

Book Details

ISBN 139781849510127
Paperback292 pages
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