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Joomla! Cash

Brandon Dawson, Tom Canavan

Money-making weapons for your Joomla! website
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Book Details

ISBN 139781847191403
Paperback180 pages

About This Book

  • Learn to set up a cash-generating Joomla! website
  • Learn to implement a shopping cart on Joomla!
  • How to run an affiliate program from your site
  • Set up streams of income using Joomla!
  • Gain valuable search-engine ranking knowledge


Who This Book Is For

This book is suitable for business people with a medium level of technical skill who need a good primer on how to implement a cash-generating website. Those unfamiliar with Joomla! Would benefit from reading Building Websites with Joomla! 1.5 Beta 1.

Table of Contents

Chapter 1: Welcome Warriors!
Business is a War—You Must be Prepared to be a Warrior!
Hype versus Reality—the Internet
Mind Your P's
Chapter 2: Creating a Marketing Plan
Why have Marketing Plans?
Creating a Marketing Plan
The Warrior's Tactics
Objective 1—Direct Revenue Generation
Objective 2—Traffic Generation
Objective 3—Visitor and Traffic Analysis
Objective 4—Behavior and Conversion Analysis
Objective 5—Competitive Analysis "Know Thy Enemy"
Objective 6—Bringing it All back Home
Chapter 3: Generating Traffic
What is SEO?
Website Structure and Organization
Promotional Optimization
Lock 'n' Load—Using SEO in Joomla!
Getting Visitors to Play Tag
Linkbaiting Techniques
Chapter 4: Traffic or Log Analysis
Traffic or Log Analysis is Vital Intelligence
Chapter 5: Site Layout and Optimization
Optimizing Your Site for Ease of Use
Menu Navigation and Content Organization
Content Navigation
Measuring Usability
Color Psychology, Typefaces, and Design
Basic Color Psychology
Writing Effective Copy
Real-World Views
Instilling a Sense of Urgency
Six Tips for Instilling Urgency
Chapter 6: Generating Revenue
Banner Advertisements
Text-Based Contextual Ads
Product Affiliate Programs
Using Other Product Affiliate Programs
Running an Affiliate Program
Affiliates Marketing Conclusion
Subscriptions and Joomla!
Configuring Account Expiration
Subscriber Access Control with JACL
Accepting Donations
Donations (Tip Jars)
Advanced PayPal Donations Module
Instant Branded Products
Installing VirtueMart
Configuring VirtueMart
Choosing a Payment Method
Optional Modules
Chapter 7: Disaster Recovery
Ask Yourself, "Is My Site Ready?"
Chapter 8: Small Change
Marketing Your Joomla! skills
Finding Joomla! Work
Offer Joomla! Templates

What You Will Learn

  • Tips for generating revenues for your site
  • Setup of your shopping cart
  • Good layout and design for your site
  • VirtueMart shopping cart setup
  • Details of the iDevAffiliate affiliate system
  • Marketing your website

Chapter 1 talks about the hype versus reality aspect of the Internet and clears away the "if I build it, they will come" myth. Also, it tells you that a Joomla! warrior should be disciplined and should learn all the skills to be successful. It explains the four P's required for efficient marketing: Product, Place, Promotion, and People.

In Chapter 2, you will learn how to evaluate, adapt, improvise your plans, and overcome obstacles that keep you from achieving digital battlefield victory. You will learn about the importance of having marketing plans, creating marketing plans, and objectives for attaining a revenue generating Joomla! Site.

Chapter 3 covers the basics of SEO or search engine optimization, links and tags, RSS feeds, newsletters, and multimedia marketing.

In Chapter 4, you will learn about web site analytics. You will see how to obtain critical data for your website as a basis for action using traffic and log analysis.

Chapter 5 will help you understand how to make your site visually appealing so as to generate traffic and revenue.

Chapter 6 will provide you with tips for generating revenue from your Joomla! site. You will learn how to generate revenue from Banner Advertisements, contextual, text-based advertisements, Affiliate ads, running your own affiliate program, and running Subscription-based Joomla! websites.

Chapter 7 will show you how to protect your investment, with a brief tutorial on Disaster Preparation for your cash-generating site.

Chapter 8 explains a few more cash-generating weapons: marketing your Joomla! skills and offering commercial templates.

In Detail

Joomla! is an award-winning Content Management System (CMS) that will help you build websites and other powerful online applications. It is an open-source solution that is freely available to everybody. Joomla! is used all over the world to power everything from simple, personal homepages to complex corporate web applications. Out of the box, Joomla! does a great job of managing the content needed to make your website sing.

The emphasis of this book is towards business and online e-commerce; it will give you a valuable knowledge base on search engines, layout and design, implementing a shopping cart, marketing your website, affiliate marketing and more. You will appreciate the concise and straightforward method to set up a cash-generating website.


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