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Joomla! 1.5 SEO

Herbert-Jan van Dinther

Improve the search engine friendliness of your web site
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Book Details

ISBN 139781847198167
Paperback324 pages

About This Book

  • Improve the rankings of your Joomla! site in the search engine result pages such as Google, Yahoo, and Bing
  • Improve your web site SEO performance by gaining and producing incoming links to your web site
  • Market and measure the success of your blog by applying SEO
  • Integrate analytics and paid advertising into your Joomla! blog

Who This Book Is For

This book is written for anyone using Joomla! ranging from owners of business sites to web site developers and personal web site owners. Any Joomla! web site owner who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal.

Some prior knowledge of Joomla! is expected but no prior knowledge of search engine optimization is needed for this book. The reader will get a deeper level of knowledge on how to make their web site rank better and attract more visitors to their site.

Table of Contents

Chapter 1: Developing your SEO and Keyword Strategy
Setting up your SEO strategy
The tools of the trade
Choosing the right key words
Chapter 2: Optimizing Site Structure
Optimizing your site structure for SEO
Chapter 3: Improve Joomla! SEO with the Joomlatwork SEF Patch
Downloading and installing the Joomlatwork patch
Make your titles more keyword rich
Improve your pages' metadata
Control how search engines index your site
Upgrade, uninstall, or modify the patch
Some other changes from the patch
The Joomlatwork SEF component
Chapter 4: How to Write Keyword-rich Articles
Importance of writing with keywords
Writing with keywords in mind
Optimizing your articles
Using headlines in the best way
Using the metadata fields to your advantage
Chapter 5: Joomla! Blogging and RSS Feeds
How is blogging good for SEO?
Setting up Joomla! as a blog
Commenting anyone?
Using Google's FeedBurner for SEO
How to claim your blog on Technorati
Using separate blog components
Chapter 6: Create Search Engine Friendly URLs with sh404SEF
What are the best SEF URLs?
Available choices for SEF components
Why you should choose sh404SEF
How to get hold of sh404SEF
Looking at advanced configuration settings
Getting advanced, are you?
How to change your Home page Meta settings
Solving and preventing possible problems
Chapter 7: The Importance of Good SEO Joomla! Templates
Finding the right template for your site
What to look for in SEO templates
Why validation matters
Choosing between free and commercial templates
What does usability have to do with SEO
Going for fixed or fluid?
Chapter 8: Why Speed is Important in SEO
Finding your slowdowns
Using the cache function of Joomla!
Optimizing CSS and Javascript
Looking for errors in log files
Improving your images
Chapter 9: Tracking and Tracing to Improve Your Web Site
Looking at your options
Chapter 10: How to get Incoming Links
Do you want to use paid incoming links?
Helping people helps you with link building
Commenting done the right way
Creating your own linking empire
How to minimize your blog writing time
Learning how to ask for a link

What You Will Learn

  • Set up your SEO and Keyword strategy
  • Develop and implement a plan to improve the ranking of your web site
  • Organize your content in a search engine-friendly and user-friendly way
  • Get more SEO improvement possibilities with an SEF patch
  • Impress the search engines and your visitors by writing titles and articles
  • Set up a Joomla! blog and run its RSS feed using Google's FeedBurner service
  • Install and use sh404SEF, an SEF component to improve your URLs
  • Pick a good SEO template for speed and SEO techniques
  • Speed up your site with better images and cache settings
  • Monitor visitors and keep a track of the visits to your site using Statcounter stats and Google Analytics

In Detail

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO.
Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book.
Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site.

Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings.

In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs.
In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.


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