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Internet Marketing with WordPress

David Mercer

Use the power of WordPress to target customers, increase traffic, and build your business with this book and ebook.
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Book Details

ISBN 139781849516747
Paperback112 pages

About This Book

  • Get practical experience in key aspects of online marketing.
  • Accurately identify your business objectives and target audience to maximize your marketing efficiency.
  • Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.

Who This Book Is For

This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers.

No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.

Table of Contents

Chapter 1: Introduction to WordPress Marketing
Fitting into your niche
Internet marketing overview
Understanding Internet marketing
Pre-marketing preparation
Defining business objectives
Identifying the target audience
Chapter 2: Creating Content to Attract the Target Readers
The case for content
Understanding content
Creating content
Chapter 3: Building Traffic I: Search Engine Optimization
Understanding Internet search
SEO for WordPress sites
Dos and don'ts
Chapter 4: Building Traffic II: Socializing WordPress
Understanding social networks
Integrating your WordPress blog
Chapter 5: Building Traffic III: Building Relationships
Trust and relationships with WordPress
RSS feeds from your blog
Advertising online, articles, and press releases
Forums and groups
Chapter 6: Converting Traffic
Converting traffic into followers
Converting traffic into customers
Chapter 7: Analyze, Refine, and Repeat
Use analytics
Using Webmaster tools
The Internet marketing cycle
Implement multiple landing pages

What You Will Learn

  • Define the business objective that will become your blog’s goal
  • Identify your ideal customer
  • Create excellent content that will fulfill their needs
  • Drive customers to your blog
  • How to convert your readers into customers
  • How to constantly analyze and improve your success rate

In Detail

With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.


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