Internet Marketing with WordPress

More Information
Learn
  • Define the business objective that will become your blog’s goal
  • Identify your ideal customer
  • Create excellent content that will fulfill their needs
  • Drive customers to your blog
  • How to convert your readers into customers
  • How to constantly analyze and improve your success rate
About

With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.


Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

Features
  • Get practical experience in key aspects of online marketing.
  • Accurately identify your business objectives and target audience to maximize your marketing efficiency.
  • Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.
Page Count 112
Course Length 3 hours 21 minutes
ISBN 9781849516747
Date Of Publication 24 Nov 2011

Authors

David Mercer

David Mercer was born in August 1976 in Harare, Zimbabwe. Having always had a strong interest in science, David came into regular contact with computers at university where he graduated "cum laude" with majors in applied math and math.

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His technical books are now sold worldwide and have been translated into French, German, Polish, Greek, Spanish and many more. His book on Drupal 6 was reviewed on Slashdot and went on to become a best seller. Mercer's books are recommended reading at higher learning institutes like MIT, and he has a write-up on Wikipedia.

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He also maintains SME Pals, a blog dedicated to helping entrepreneurs and startups thrive online. SME Pals has become a recommended entreperneurial resource with many leading educational institutions because it has a strong focus on innovative business ideas and how to convert them into profitable startups.

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When he isn't working (which isn't that often) he enjoys playing guitar (generally on stage and unrehearsed) and getting involved in outdoor activities ranging from touch rugby and golf to water skiing and snowboarding.