Exploring Experience Design

Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change.
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Exploring Experience Design

Ezra Schwartz

1 customer reviews
Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change.
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Book Details

ISBN 139781787122444
Paperback400 pages

Book Description

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:

Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.

Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.

This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.

Table of Contents

Chapter 1: Experience Design - Overview
A day in the life and experiences of M
Evolution of Design
Summary
Chapter 2: The Experience Design Process
Processes and change
Design, process, and the internet
From eye candy to user experience
Unified design process - experience is the product
Summary
Chapter 3: Business and Audience Context
Defining the business context
Defining the product - audience context
Summary
Chapter 4: The User and Context of Use
Thinking about user needs and desires
User research
Establishing the context of use
Summary
Chapter 5: Experience - Perception, Emotions, and Cognition
The senses
Expressions
Gestures
Time
Emotions and executive functions
Individual and social
Summary
Chapter 6: Experience Design Disciplines
Mapping the disciplines
Form and function
Science fiction reality
2D surfaces and meaning
Exterior and interior spaces - architecture
Clothes, fabrics, and fashion
Human factors (ergonomics)
Time-based design disciplines
Summary
Chapter 7: The Design Team
Role of the designer
Team configurations
Meet an experience design practitioner
Summary
Chapter 8: Delight and Engagement
Overview
Functional and emotional design
The power of context
Motivation
Summary
Chapter 9: Tying It All Together - From Concept to Design
Design philosophy 
Concept development
Refining concepts
Summary
Chapter 10: Design Testing
Why test?
R.T.G.D.M?
Who should facilitate?
Planning usability tests
Documenting test responses
Recruiting participants
Testing considerations
Test settings
Summary
Chapter 11: The Design Continuum
Design continuity
Experience platforms
Design systems
Wrapping up

What You Will Learn

  • Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change
  • Be inspired by the far-reaching ways, large and small, that XD is improving the quality of life for people all over the world
  • Get motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners
  • Understand what experience is, how experiences are designed, and why they are effective
  • Gain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical)
  • Get to know your X’s and D’s—understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices

Authors

Table of Contents

Chapter 1: Experience Design - Overview
A day in the life and experiences of M
Evolution of Design
Summary
Chapter 2: The Experience Design Process
Processes and change
Design, process, and the internet
From eye candy to user experience
Unified design process - experience is the product
Summary
Chapter 3: Business and Audience Context
Defining the business context
Defining the product - audience context
Summary
Chapter 4: The User and Context of Use
Thinking about user needs and desires
User research
Establishing the context of use
Summary
Chapter 5: Experience - Perception, Emotions, and Cognition
The senses
Expressions
Gestures
Time
Emotions and executive functions
Individual and social
Summary
Chapter 6: Experience Design Disciplines
Mapping the disciplines
Form and function
Science fiction reality
2D surfaces and meaning
Exterior and interior spaces - architecture
Clothes, fabrics, and fashion
Human factors (ergonomics)
Time-based design disciplines
Summary
Chapter 7: The Design Team
Role of the designer
Team configurations
Meet an experience design practitioner
Summary
Chapter 8: Delight and Engagement
Overview
Functional and emotional design
The power of context
Motivation
Summary
Chapter 9: Tying It All Together - From Concept to Design
Design philosophy 
Concept development
Refining concepts
Summary
Chapter 10: Design Testing
Why test?
R.T.G.D.M?
Who should facilitate?
Planning usability tests
Documenting test responses
Recruiting participants
Testing considerations
Test settings
Summary
Chapter 11: The Design Continuum
Design continuity
Experience platforms
Design systems
Wrapping up

Book Details

ISBN 139781787122444
Paperback400 pages
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