Building Business Websites with Squarespace 7 - Second Edition

Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code
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Building Business Websites with Squarespace 7 - Second Edition

Miko Coffey

3 customer reviews
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code
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Book Details

ISBN 139781788396714
Paperback454 pages

Book Description

Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it.

This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free.

The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it.

Table of Contents

Chapter 1: Setting Up for Success - Your Website Toolkit
Understanding the process of making a website
Understanding website concepts
Writing a website plan
Gathering materials, ideas, and inspiration
Creating a sitemap
Gathering raw materials
Summary
Chapter 2: Getting Started with Squarespace
Signing up for a Squarespace account
Finding your way around Squarespace
Adjusting basic site settings
Logging in and out of Squarespace
Summary
Chapter 3: Working with Squarespace Templates
Understanding Squarespace templates
Choosing the right Squarespace template for your site
Summary
Chapter 4: Creating Your Site Framework - Pages, Items, Collections, and Navigation
Understanding Squarespace pages
Adding pages to your site
Creating new pages
Organizing your site's navigation
Summary
Chapter 5: Adding, Editing, and Arranging Content in Your Web Pages
Understanding blocks
Adding and removing blocks
Adding basic content to your pages
Arranging blocks on the page
Adjusting images in Squarespace
Adding content to sidebars or footers
Adding links that point to web pages or files
Summary
Chapter 6: Using Blocks to Add Functionality, Rich Media, and Special Features
Adding images - beyond the standard Image Block
Embedding video into your pages
Adding a Google Map to your site
Capturing data and handling enquiries on your website
Using content blocks to improve internal navigation and highlight content
Inserting sales or donation blocks to make transactions fast and easy
Displaying a price list
Adding audio to your website
Adding a Twitter feed
Displaying charts and graphs
Other types of block
Summary
Chapter 7: Selling Online or Taking Donations with Squarespace Commerce
Setting up Squarespace Commerce
Creating and managing products
Testing your store
Handling orders
Customers
Promoting products and offering discounts
Setting up and managing donations
Handling transactions without Squarespace Commerce
Summary
Chapter 8: Tailoring Your Site's Look and Feel
Understanding Squarespace template customization
Working with fonts and typography
Adding or creating a logo in Squarespace
Adjusting your website's color scheme
Using background or header images
Adjusting an element's size, position, visibility, or other options
Adjusting Cover Page styles
Summary
Chapter 9: Going Live with Your Website and Driving Traffic to It
Connecting to social media accounts
Enabling social sharing on your website
Making Pinterest social sharing easier
Adjusting the final details in your site settings
Testing your site before launch
Making your website live to the public
Driving traffic to your website
Summary
Chapter 10: Managing Your Squarespace Website
Monitoring visitors and activity on your website
Managing comments on your blog
Giving other people access to edit, monitor, or administer your website
Using floating bars on your website
Using Squarespace mobile apps
Summary
Chapter 11: Moving Beyond Standard Squarespace Tools
Understanding advanced customization options
Accessing more advanced resources
Summary
Chapter 12: Getting Help with Squarespace
Knowledge Base
Community Answers
Open a support ticket for 24/7 email support
Live chat
Twitter
Squarespace Authorized Trainers
Chapter 13: Squarespace Templates in a Nutshell
Chapter 14: List of Online Resources Used in This Book

What You Will Learn

  • Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives
  • Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals
  • Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools
  • Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets
  • Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online
  • Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience
  • Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice
  • How to monitor, measure, and manage your website post-launch

Authors

Table of Contents

Chapter 1: Setting Up for Success - Your Website Toolkit
Understanding the process of making a website
Understanding website concepts
Writing a website plan
Gathering materials, ideas, and inspiration
Creating a sitemap
Gathering raw materials
Summary
Chapter 2: Getting Started with Squarespace
Signing up for a Squarespace account
Finding your way around Squarespace
Adjusting basic site settings
Logging in and out of Squarespace
Summary
Chapter 3: Working with Squarespace Templates
Understanding Squarespace templates
Choosing the right Squarespace template for your site
Summary
Chapter 4: Creating Your Site Framework - Pages, Items, Collections, and Navigation
Understanding Squarespace pages
Adding pages to your site
Creating new pages
Organizing your site's navigation
Summary
Chapter 5: Adding, Editing, and Arranging Content in Your Web Pages
Understanding blocks
Adding and removing blocks
Adding basic content to your pages
Arranging blocks on the page
Adjusting images in Squarespace
Adding content to sidebars or footers
Adding links that point to web pages or files
Summary
Chapter 6: Using Blocks to Add Functionality, Rich Media, and Special Features
Adding images - beyond the standard Image Block
Embedding video into your pages
Adding a Google Map to your site
Capturing data and handling enquiries on your website
Using content blocks to improve internal navigation and highlight content
Inserting sales or donation blocks to make transactions fast and easy
Displaying a price list
Adding audio to your website
Adding a Twitter feed
Displaying charts and graphs
Other types of block
Summary
Chapter 7: Selling Online or Taking Donations with Squarespace Commerce
Setting up Squarespace Commerce
Creating and managing products
Testing your store
Handling orders
Customers
Promoting products and offering discounts
Setting up and managing donations
Handling transactions without Squarespace Commerce
Summary
Chapter 8: Tailoring Your Site's Look and Feel
Understanding Squarespace template customization
Working with fonts and typography
Adding or creating a logo in Squarespace
Adjusting your website's color scheme
Using background or header images
Adjusting an element's size, position, visibility, or other options
Adjusting Cover Page styles
Summary
Chapter 9: Going Live with Your Website and Driving Traffic to It
Connecting to social media accounts
Enabling social sharing on your website
Making Pinterest social sharing easier
Adjusting the final details in your site settings
Testing your site before launch
Making your website live to the public
Driving traffic to your website
Summary
Chapter 10: Managing Your Squarespace Website
Monitoring visitors and activity on your website
Managing comments on your blog
Giving other people access to edit, monitor, or administer your website
Using floating bars on your website
Using Squarespace mobile apps
Summary
Chapter 11: Moving Beyond Standard Squarespace Tools
Understanding advanced customization options
Accessing more advanced resources
Summary
Chapter 12: Getting Help with Squarespace
Knowledge Base
Community Answers
Open a support ticket for 24/7 email support
Live chat
Twitter
Squarespace Authorized Trainers
Chapter 13: Squarespace Templates in a Nutshell
Chapter 14: List of Online Resources Used in This Book

Book Details

ISBN 139781788396714
Paperback454 pages
Read More
From 3 reviews

Read More Reviews

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