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Blogger: Beyond the Basics

Lee Jordan

Customize and promote your blog with original templates, analytics, advertising, and SEO
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Book Details

ISBN 139781847193179
Paperback356 pages

About This Book

  • Customize your Blogger templates
  • Grow your blog into a professional, feature-rich site
  • Add social bookmarks to your blog
  • Optimize your blog with SEO
  • Integrate analytics and advertising with your Blogger blog
  • Concise, clear, and easy to follow; rich with examples

Who This Book Is For

The book is aimed at current users of the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog's success by pushing the limits of what Blogger can do will get the most out of this book.

The book doesn't require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book. The companion website to this book ( includes free resource images and content.

Table of Contents

Chapter 1: All Blogs Are Not Equal
Meet Georgia Peach, Fanatical Fruitier
Chapter 2: Customize and Create Templates
Choosing a Theme
Changing Blogger Templates without Code
Choosing an Effective Layout
Pruning the Template Code
Chapter 3: Social Bookmarking
How Social Bookmarking Works
Adding Bookmarks to Blogs
Attracting Readers with Links
Chapter 4: Joining the Blogosphere
Backlinks, Trackbacks, & Pingbacks
Linkbaiting Bloggers
Technorati and Other Blog Networks
Chapter 5: Using Widgets
Adding a Blogger Page Element Widget
Widgets Your Readers Want
Blogger and Third-Party Widgets
Crafting Custom Blogger Widgets
Choose Your Widgets Wisely
Planning for Future Widgets
Chapter 6: RSS and Atom Syndication
How Site Feeds Work in Blogger
Managing Blogger Feeds
Measuring Feed Success
Adding Outside Feeds to Your Blog
Test Driving Blogger Subscription Links
Chapter 7: Making Money with Ads
Eating a Google AdSense and Blogger Sandwich
Setting up Google AdSense for Your Blog
Getting the Most Out of AdSense Ads
Monetizing Blog Feeds with FeedBurner
Discovering Other Advertising Programs
Chapter 8: Measuring Site Performance with Google Analytics
Setting up Analytics
Time for Action!—Activating Google Analytics
Administrating Google Analytics
Managing Ad Campaign Metrics
AdWords Integration
Driving the Reports Dashboard
Evaluating Performance with Goals
Improving Your Blog with Google Analytics
Chapter 9: Search Engine Optimization
Seeing a Blog through Search Engine Goggles
Planning Improvements
Optimizing Your Blog for Search Engines
Measuring Optimization Success
Tools and Resources
Maintaining Your SEO Status
Chapter 10: Website Integration
Adding Website Navigation
Using Widgets on Your Site to Share Your Blog
Integrating the Look of Your Blog & Website
Using Blogger with a Custom Domain

What You Will Learn

The book aims to be a "complete" guide to working with Blogger. The focus is on more advanced, professional uses. You will learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will cover the following:

  • Customizing and creating templates to make your blog attractive
  • Adding social bookmarks to your blog to promote your site
  • Joining the blogosphere to drive traffic to your site
  • Customizing your blog by using widgets effectively
  • Customizing your blog's RSS and Atom feed, so that the Blogger feeds are available to the users
  • Managing ads and adding e-commerce features
  • Monitoring viewers and ads using Google Analytics
  • Managing and optimizing your blog for search engines
  • Integrating your website with your blog


In Detail

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.

If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into something fresh and professional that stands out from the crowd. It starts with an  introduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it successful. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.


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