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Visual Analytics with Tableau

By Alexander Loth
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    Cover
About this book
Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it’s no surprise that Tableau is an essential tool in our data-driven economy. Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards. The book starts with an overview of Tableau, enabling you to grasp the tool’s capabilities and functions. Next, you’ll build assorted types of data visualizations in Tableau, and learn how to perform table calculations in detail. Moving ahead, you’ll work with maps, forecasts, clusters, trend lines, and learn to integrate R, Python, and MATLAB for more advanced statistical modeling. Towards the end, you’ll create interactive dashboards and share your work with others on Tableau Server, Tableau Online, and Tableau Public.
Publication date:
May 2017
Publisher
Packt
Pages
288
ISBN
9781119560203

About the Author
  • Alexander Loth

    Alexander Loth is a data scientist with over 10 years' experience in the enterprise software space, focused primarily on digital transformation, big data, machine learning, and business analytics. Since 2015 he has been with Tableau Software as digital strategist in Frankfurt, Germany where he guides organizations to evolve their data-driven culture. Prior to Tableau, Alexander was a data scientist at CERN and worked as a consultant for Capgemini and in software engineering at SAP.

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Visual Analytics with Tableau
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