About this video

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.

You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

Style and Approach

In a step-by-step manner, these videos are an easy-to-understand guide, filled with real-world use cases on process, design, and techniques, and will help you build a strong foundation in user experience design

Publication date:
November 2017
3 hours 10 minutes

About the Author

  • Christopher Reid Becker

    Christopher Reid Becker is a senior UX designer/lead curriculum architect (UX/UI) at 2U Inc. He comes with extensive experience in building web-based software and commercial projects accessing design thinking, human-centered user research, UX strategies, UI best practices, and interaction design to build relevant, usable, and useful human-computer interactions.

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Latest Reviews

(1 reviews total)
Excellent Course, covers all aspects of UX

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