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Using CiviCRM
Using CiviCRM

Using CiviCRM: Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM

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Profile Icon Joseph Murray
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$68.99
Full star icon Full star icon Full star icon Full star icon Empty star icon 4 (12 Ratings)
Paperback Feb 2011 464 pages 1st Edition
eBook
$9.99 $41.99
Paperback
$68.99
Arrow left icon
Profile Icon Joseph Murray
Arrow right icon
$68.99
Full star icon Full star icon Full star icon Full star icon Empty star icon 4 (12 Ratings)
Paperback Feb 2011 464 pages 1st Edition
eBook
$9.99 $41.99
Paperback
$68.99
eBook
$9.99 $41.99
Paperback
$68.99

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Using CiviCRM

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Key benefits

  • Build a CRM that conforms to your needs from the ground up with all of the features that you want
  • Develop an integrated online system that handles contacts, donations, event registration, bulk e-mailing, case management and other functions such as activity tracking, grants, reporting, and analytics
  • Integrate CiviCRM with Drupal and Joomla!
  • Build solutions from the ground up with the help of easy-to-understand steps from practical use-case scenarios.
  • Plan a constituency relationship management strategy with ladders of engagement that will improve how your organization realizes its mission

Description

CiviCRM is a web-based, open source CRM system, designed specifically to meet the needs of advocacy, non-profit and non-governmental organizations. Elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations are among its growing number of enthusiastic users. This book shows you how to harness CiviCRM’s impressive array of possibilities as you develop and execute performance-critical CRM strategies. This book will help you become familiar with the structure and main functions of CiviCRM. It will guide you in developing and successfully implementing a CRM strategy for your organization using detailed explanations and practical examples. Using CiviCRM walks you through developing a CRM Implementation Plan that is suited to your organization's size, culture, and needs. Readers will take away many constituent relationship management best practices and the knowledge of how to implement them with CiviCRM. Benefits of Using CiviCRM will be felt across your organization, and help it better achieve its mission. Overall, your organization will interact with constituents more effectively and handle staff growth and transitions by tracking all contacts and interactions with them in a system shared across the organization. Gathering and analyzing data about your constituents and their interactions with your organization will better inform your decisions. If your organization fundraises, you’ll be able to raise more money and reduce costs by identifying qualified prospects for targeted fundraising initiatives. We show how to attract new prospects and convert them to donors using online, direct mail, telemarketing and direct contact channels Using CiviCRM. You’ll learn why and how to set up and then grow your monthly donor program, as well as improve the frequency, average donation amounts, and retention rates of your donor base. With this book you’ll be able to reduce the burden on administrative resources by providing online payments and self-service options for event registrations and membership renewals. You can increase the likelihood your existing subscribers will become more involved with your organization, ensure more of your members show up to volunteer, identify potential leaders and steward their volunteer activities Finally, you'll be making relevant information easily available that quantifies what a great job you've been doing, including the number of hours that volunteers gave to your organization last year, the number of cases managed, or the number of new viral signups from your latest urgent action e-mail.

Who is this book for?

This book is for project implementers, organization leaders, staff, and volunteers in advocacy, non-profit, and non-governmental organizations, elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations who want to implement CiviCRM in a manner tailored to their organization's size, culture, and needs. It addresses CRM strategists, implementers, administrators, and end users looking to become power users in communicating, fundraising, managing events, memberships, grants, cases, and people-resource management.

What you will learn

  • Create a successful CiviCRM implementation project
  • Install and configure CiviCRM in Joomla! or Drupal, understand advanced configuration options, and review the upgrade process in detail
  • Get comfortable with the CiviCRM interface and understand the basic contact functionality and concepts to perform various contact records-related operations
  • Collect data, organize it, and import it into the system to ensure smooth functioning of your projects
  • Use CiviCRM to communicate efficiently and track case history with constituents.
  • Build an integrated system to solicit, retain, and manage your donors and members through robust management and reporting tools for administrators
  • Take advantage of the many CiviCRM tools for generating both simple and complex event structures and managing registrants through every phase of the project
  • Integrate the grant management process with your other constituent management activities, making your organization a more efficient and productive financial support provider
  • Make reports using the various templates to retrieve, display and analyze your data
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Publication date, Length, Edition, Language, ISBN-13
Publication date : Feb 22, 2011
Length: 464 pages
Edition : 1st
Language : English
ISBN-13 : 9781849512268
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CiviCRM LLC
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Concepts :
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Length: 464 pages
Edition : 1st
Language : English
ISBN-13 : 9781849512268
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CiviCRM LLC
Category :
Languages :
Concepts :
Tools :

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Frequently bought together


Stars icon
Total $ 119.98
CiviCRM Cookbook
$50.99
Using CiviCRM
$68.99
Total $ 119.98 Stars icon

Table of Contents

14 Chapters
1. Achieving Your Mission with CiviCRM Chevron down icon Chevron up icon
2. Planning Your CRM Implementation Chevron down icon Chevron up icon
3. Installation, Configuration, and Maintenance Chevron down icon Chevron up icon
4. CiviCRM Basics: Moving through the System and Working with Contacts Chevron down icon Chevron up icon
5. Collecting, Organizing, and Importing Data Chevron down icon Chevron up icon
6. Communicating Better Chevron down icon Chevron up icon
7. Fundraising: Money for Your Mission Chevron down icon Chevron up icon
8. Growing Your Membership and Interacting with Members Chevron down icon Chevron up icon
9. Managing Events Chevron down icon Chevron up icon
10. Interacting with Constituents: Managing Cases Chevron down icon Chevron up icon
11. Providing Support: Grant Management Chevron down icon Chevron up icon
12. Telling Your Story: Building Reports Chevron down icon Chevron up icon
13. Customization, Community, and Cooperation Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

Customer reviews

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Rating distribution
Full star icon Full star icon Full star icon Full star icon Empty star icon 4
(12 Ratings)
5 star 41.7%
4 star 33.3%
3 star 16.7%
2 star 0%
1 star 8.3%
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rjlang May 02, 2011
Full star icon Full star icon Full star icon Full star icon Full star icon 5
In a nutshell: this is the book I really wish I'd had when we'd first set up our CiviCRM system. It would have saved us a huge amount of time that was wasted by going down paths that we'd later had to backtrack on. But, even better, although we've now been actively using CiviCRM for a few years, I still learned an enormous amount about this complex system by reading through _Using CiviCRM_; this book will _still_ save us a huge amount of time, but now I can appreciate it better!CiviCRM has its own online documentation, but that document, typical of open-source software documentation, is choppy, not always clear, and often seems written for someone who is already intimately familiar with the system. This book, on the other hand, is solid, comprehensive, and without "talking down" to the reader, pitches its explanations at those with not much familiarity. (That was certainly needed for me.)Many technical books about software fall into one of two bins of narrowness of approach: either they focus on technical minutiae without creating an overall worldview to fit those details into. Or they focus on a small number of test scenarios with limited overlap to other usages. _Using CiviCRM_ seems to strike the right balance, with plenty of technical detail and test scenarios to be sure, but throughout there is an emphasis on a high-level understanding of the general capabilities of the system and how it can be mapped to many different organizational needs.In a way, this book is not just a primer on CiviCRM itself; it is also a pretty good discussion of how to manage constituent relations for any nonprofit organization--and then, how CiviCRM can be incorporated into that management plan.One of the hardest jobs for a user setting up a CiviCRM system is figuring out how to map the organization's use cases to the software. CiviCRM is a complex system with many dependencies among its components: decisions you make early on can have far-ranging impacts in unforeseen ways down the road. The best strategy for minimizing future surprises is to understand as thoroughly as possible the "CiviCRM Way" of doing things; and the best way to do that would be, in my opinion, to read this book from cover to cover before doing anything else.
Amazon Verified review Amazon
Mari May 18, 2015
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great bible for Drupal development with CiviCRM
Amazon Verified review Amazon
Trevor James Jun 16, 2011
Full star icon Full star icon Full star icon Full star icon Full star icon 5
If you use the open source CiviCRM software, and integrate it with a Joomla or Drupal site, this book is for you! It's a brand new comprehensive guide to CiviCRM. Previous to this book the only formal manual on CiviCRM is the Floss manual published by the CiviCRM community and available via the Civicrm.org community Web site. This new book published by the Packt open source publishers is slated to become the definitive guide to CiviCRM.CiviCRM is open source CRM (constituent relationship management) software that can be used by non-profit or advocacy organization groups to keep track of memberships as well as any business that wants to track clients. You can use it as stand-alone software or as a plugin module for either the Joomla or Drupal content management systems. I've used CiviCRM on a number of Drupal powered Web sites and consistently impressed with the functionality the software gives you. Out of the box you can set up events and an event registration system; integrate this registration system with payment processing so your site visitors can register and pay for events on your site; add a membership sign up form; send your site's members renewal reminders and have rolling membership renewal set up automatically. You can collect donations to your site; send e-newsletters and more. Since the software is complex in terms of the functionality it offers, it's great news that we now have a manual to using CiviCRM. The Using CiviCRM book is long overdue and anyone interested in using the CiviCRM software will benefit from reading Using CiviCRM.The book contains 13 chapters. Chapter 1 introduces CiviCRM by defining what a CRM is and why you need one for your Web site. The chapter is lengthy in terms of introductory text content but definitely worth reading for background on CRMs and why you should choose CiviCRM - the authors argue for CiviCRM primarily due to its open source nature, cost savings to run it and its active and intense development cycle. A graph of the usage per CiviCRM version is provided to show you the overall growth of the software. Other visuals show the development life cycle in terms of patches and posts to the CiviCRM development community.Chapter 2 gets into the details of planning out the requirements for your CiviCRM project. Lots of good background on development cycles is provided here including explanations of iterative and agile processes and methodologies. The book's case study and example site is introduced in this chapter. Chapter 2 is also lengthy in terms of text based content and background but will be helpful to developers and project managers who are actively planning and orchestrating new CiviCRM based Web site projects. This chapter also introduces the CiviCRM components defining Events, Memberships, Grant Management, Fundraising, Activities, Case Management, and Roles & Permissions.Finally chapter 2 shows how CiviCRM integrates with popular open source CMS including Drupal and Joomla.Chapter 3 shows you how to install and configure CiviCRM. The importance of this book cannot be stressed enough but this chapter definitely shows strengths in terms of the details provided about installing per environment - there are specific instructions on how to install on a Joomla site, Drupal site, as a stand alone and with other 3rd party applications. The authors even include a Drush install process for installing the modules on a Drupal site using the Drush commands.Configuration is next. The authors show us how to add contacts to our database; send e-mails; setup online payment processor integration with Google Checkout, PayPal, Moneris, and many more. You'll learn how to customize your site's layouts and form templates and other components; how to sync your CiviCRM users with your CMS's users table, and set up role based permissions and access control for your member user accounts. CiviCRM Roles Sync module is described in detail and this will be helpful for any site manager who wants to keep their Drupal user accounts synced to the corresponding CiviCRM record for the user. There's a wealth of detailed information on setting up cron tasks to run - a whole 4-5 pages worth. This will help to keep your CiviCRM site updated and maintained automatically. Finally the chapter covers the upgrade process and the backup process.Chapter 4 goes into much more detail on handling your contact records in CiviCRM. You'll learn how to set up contact types, navigate contact fields and details. Detailed screenshots are provided and clear step-by-step instructions.Chapter 5 shows how you can extend the core CiviCRM contact fields by adding your own custom fields to collect more data for your contact records. Once you have custom fields you learn how to integrate these fields with custom profile forms on your CiviCRM site so you can collect membership, event and contribution data. The authors show you how to expose and show these custom forms on your Joomla and Drupal sites. You also learn how to import contact data into your CiviCRM contacts database via an external contact file, for example if you have existing data in an Excel CSV formatted file that you want to import.Chapter 6 shows you how to send e-mail newsletters to your contacts with CiviCRM using the CiviMail component of the software; and how to template these newsletters so they have a specific HTML based layout. Features such as printing address labels and printing PDF versions of letters to give to contacts at your events are also covered. Again, the authors give you a wealth of information on how to manage all aspects of your mailing initiatives and strategy.Chapter 7 covers fundraising, receiving contributions and pledges, in CiviCRM and will interest many readers and users of the CiviCRM software who want to add e-commerce and payment processing to their membership site. Configuration of payment processors and setting up a secure online transaction environment is discussed in detail. You also learn how to add a contribution widget to your site to make it easy for your users to contribute.Chapter 8 shows you some tips and tricks on growing your CiviCRM membership database over time. Chapter 9 gives you hands on tutorials on how to configure events and online event registration.Chapter 10 shows us one of the overlooked components of CiviCRM, case management. The chapter details case management and how to configure and manage cases in CiviCRM. Here you and your clients will learn how to set up specific cases and track events, fundraising, membership and contacts within your CiviCRM database through an entire case workflow.Chapter 11 shows us the CiviCRM grant management tools and how to set up and track grants and grant applications and their corresponding workflow.Finally chapter 12 will be a resource for any site administrator who needs to create detailed reports of all CiviCRM functionality explained in the earlier chapters. Here you learn how to craft detailed reports. Chapter 13 wraps up the book with a preview of future CiviCRM versions and an overall project roadmap.I commend the authors of Using CiviCRM for putting together a treasure trove of CiviCRM documentation and training. Anyone ready to get up to speed with CiviCRM (especially Joomla and Drupal users) should add this title to his or her technical manual library. It's well worth it.
Amazon Verified review Amazon
Joe McLaughlin Sep 29, 2015
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Very useful!
Amazon Verified review Amazon
Zelda1925 Oct 03, 2013
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Very useful resource for non-profit volunteers (e.g. me) and staff who are thinking about using CiviCRM.This book is now about 2 yrs old, but almost all the advice is still valid (Oct 2013)I found the CiviCRM online documentation quite good, but without practical tips and useful opinions which are offered in this book. Just being aware of the best way to implement a feature (and why the alternatives are sub-optimal) makes the book a worthwhile investment.
Amazon Verified review Amazon
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