About this book
A carefully designed Customer 360 solution spanning B2C Commerce, Marketing, and Service clouds provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components in concert. This book will help you understand the integration options and products that help you deliver value for organizations.
You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. You'll then explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will guide you in implementing solutions that support a seamless identity experience across products using a hybrid B2C Commerce and Experience Cloud and advance to integrating Customer 360 solutions outside the Salesforce ecosystem. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.
By the end of this book, you will be able to design scalable, secure, and future-proof solutions supporting critical business demands for your customers.
- Publication date:
- October 2021