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OpenX Ad Server: Beginner's Guide

By Murat Yilmaz

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Introduction and Installation of OpenX Ad Server
- Introduction and Installation of OpenX Ad Server
- Basics of OpenX Ad Serving
- Main features of OpenX Ad Server
- System requirements
- Installing OpenX
- Time for action - downloading OpenX
- Time for action - uploading OpenX using cPanel file manager
- Time for action - uploading OpenX using an FTP client
- Time for action - setting file permissions
- Time for action - creating a MySQL database and user
- Time for action - using OpenX installation wizard
- Summary
Start Ad Serving with OpenX
- Start Ad Serving with OpenX
- Basic OpenX Ad serving steps diagram
- Sample Amazon.com banner serving flowchart
- Time for action - adding Amazon.com as an advertiser
- Time for action - adding a campaign for Amazon.com
- Time for action - adding a banner to Toys & Games Amazon campaign
- Time for action - adding a website to OpenX
- Time for action - adding a zone to the website
- Time for action - linking the Amazon banner to the zone
- Time for action - serving the banner on the website
- Summary
Advertisers and Campaigns
- Advertisers and Campaigns
- Advertisers
- Adding an advertiser
- Time for action - adding Apple as an advertiser
- Campaigns
- Campaign types in OpenX
- Understanding campaign priorities
- Campaign revenue information
- Adding campaigns to an advertiser
- Time for action - adding a contract type campaign for Apple
- Time for action - adding a Contract (Exclusive) type campaign
- Tips for efficient advertiser and campaign management
- Summary
Filling Campaigns with Banners
- Filling Campaigns with Banners
- Banners
- Understanding banner types
- Time for action - adding a local webserver banner to Apple Inc - Mac Devices campaign
- Time for action - adding Google AdSense ads with OpenX
- Time for action - adding an external banner type for Amazon
- Targeting visitors with banner delivery options
- Time for action - Amazon Halloween banner targeting US visitors
- Summary
Adding Websites and Zones
- Adding Websites and Zones
- Websites and zones
- Zone types
- Time for action - adding a website to OpenX
- Time for action - adding a banner type zone to website
- Time for action - putting zone invocation code into our website
- Time for action - linking a banner to a zone
- Adding zones in Blogger and WordPress blogs
- Time for action - adding zone invocation code to blogger
- Time for action - adding zone invocation code to a WordPress blog
- Time for action - setting advanced zone properties
- Time for action - applying dynamic zone sizes
- Summary
Taking Advantage of Channels
- Taking Advantage of Channels
- Site Source
- Time for action - labeling zones with site source parameter
- Channels
- Time for action - achieving targeting with website channels
- Time for action - adding a global channel
- Summary
OpenX Account Management
- OpenX Account Management
- OpenX account types
- Working with manager accounts
- Time for action - adding a manager account
- Working with advertiser accounts
- Time for action - adding an advertiser account
- Accounts and permissions chart
- Summary
User and Account Preferences
- User and Account Preferences
- Changing OpenX name, e-mail, and password
- Time for action - changing OpenX name, e-mail, and password
- Banner preferences
- Time for action - changing banner preferences
- Time zone preferences
- Time for action - changing time zone preferences
- User logs
- Time for action - checking user logs
- Summary
Upgrading OpenX
- Upgrading OpenX
- OpenX version
- Time for action - checking OpenX for upgrades
- Current OpenX files
- Time for action - backing up OpenX files and database
- New OpenX files
- Time for action - downloading the latest OpenX files and uploading them to the server
- Configuration file and banner images
- Time for action - copying the configuration file and image banners
- Update wizard
- Time for action - running the upgrade wizard
- Summary
Using Reports and Statistics
- Using Reports and Statistics
- Advertisers and campaigns statistics
- Time for action - getting advertisers and campaign statistics
- OpenX advanced reports
- Time for action - getting advertising analysis reports
- Summary