About this book
HubSpot is the leading CRM and marketing automation tool that allows teams to reach their business goals with a flexible and lean approach. HubSpot provides an all-in-one and out-of-the-box solution by providing sales and marketing professionals with all the tools they need to effectively launch and manage their business campaigns and sales and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Moving ahead, you will work with important HubSpot tools for SEO, social media, and ads. Next, the book will show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
- Publication date:
- June 2022