Empowering Marketing and Sales with HubSpot

By Resa Gooding
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About this book

HubSpot is the leading CRM and marketing automation tool that allows teams to reach their business goals with a flexible and lean approach. HubSpot provides an all-in-one and out-of-the-box solution by providing sales and marketing professionals with all the tools they need to effectively launch and manage their business campaigns and sales and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Moving ahead, you will work with important HubSpot tools for SEO, social media, and ads. Next, the book will show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

Publication date:
April 2022
Publisher
Packt
Pages
344
ISBN
9781838987145

About the Author

  • Resa Gooding

    HubSpot Certified and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting with Heads of Sales Resa Gooding guides clients through digital sales campaign planning, software setup, and HubSpot tool training.

    Resa is the co-founder and CMO of Cacao Media, a HubSpot-certified Diamond Partner Agency with offices in Tel Aviv, New York, and Nairobi. Using CRM and marketing automation processes set up by Resa and her team paired with digital marketing best practices, organizations are able to spend more time closing deals instead of being bogged down by administrative tasks or misaligned processes

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Empowering Marketing and Sales with HubSpot
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