Effective Platform Product Management

By Tabassum Memon
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About this book

In the last few years, platform business models have revolutionized industries such as retail, media, and many more. Companies like Amazon, Netflix, and Spotify have changed how businesses reach out to their consumers.

With the rise of these platforms and increased use of technology, consumers prefer to search, explore, compare and choose between different options within a single uninterrupted user experience. Providing this kind of experience is difficult and almost impossible when using linear models. For this reason, modern businesses will have to adopt a platform-first approach and change how they invent, develop, and market solutions.

This book addresses a critical pillar of platform development - product management. You’ll cover the difference between traditional product management and product management for platforms, while exploring the importance and benefits of the platform business model. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also cover challenges that organizations and especially product managers face when transitioning from linear products to platforms.

By the end of this book, you’ll have learned the essential aspects of product management for building successful and scalable platforms.

Publication date:
October 2021
Publisher
Packt
Pages
239
ISBN
9781801811354

About the Author

  • Tabassum Memon

    Tabassum Memon is an expert product strategist who believes in lean product development and the platform First approach. Currently, she is working as a CPO for Classroom Hunt, a company she founded. She has helped a lot of companies transform from product to platform thinking. During her 13 years of product management and consulting career, she has worked with senior product leaders and executives of large enterprises in migrating from product to platform, defining the product and platform strategies.

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