Digital Marketing with Drupal

By José Fernandes
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About this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.

Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including email marketing, marketing automation, CRM integration, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll find out how you can apply them to your own Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.

By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve digital marketing success.

Publication date:
October 2021
Publisher
Packt
Pages
337
ISBN
9781801071895

About the Author

  • José Fernandes

    José is the owner of the digital marketing agency Bloomidea. They’ve been making digital businesses grow since 2006. His work has won several prizes and made his customers very successful. Together, they’ve been building digital experiences using Drupal for over a decade.

    He is also a long-time member of the Drupal Community for as long as 15 years, developing modules, giving support, and other community-related activities. On the official community site for Drupal, he goes by the name of "introfini".

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