101 UX Principles

4.1 (10 reviews total)
By Will Grant
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  1. Anyone Can Be a User Experience (UX) Professional

About this book

We want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways!

101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.

Enjoy 101 Principles including ‘Good UX has a Beginning, a Middle, and an End’, ‘Make Your Links Look Like Links’, ‘Don't Use Obsolete Icons’, ‘Decide Whether an Interaction Should Be Obvious, Easy, or Possible’, ‘Test with Real Users’, ‘Making the most of fonts’, ‘Good UX for search results’, and ‘Show your user - don't tell your user!’

“Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted.”

- Elizabeth Churchill, Director of User Experience at Google

“This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers.”

- Anne-Marie Léger, Designer at Shopify

“A great Mood Booster and Pep Talk. Like a good pep talk from a sports coach before a game, Will reminds us of the common pitfalls we all come across.”

- Kate Pincott Product Designer at Facebook

Some more of the 101 UX Principles featured in this book:

Work with user expectations not against them

How to build upon established metaphors

How to arrange navigation elements

How to introduce new ideas to your user

Matching pagination and content structure

When invention is not good for UX

Striving for simplicity

Reducing user tasks

What to make clickable

Making the most of fonts

Making your links look like links

Picking the right control for the job

Data input and what users care about

How to handle destructive user actions

When color should not convey information

Tappable areas and the size of fingers

Getting payment details the right way

Use the standard e-commerce pattern

If you really must use a flat design

When to use progress bars or spinners

Dropdowns the right and wrong way

Handling just-off-screen content

How to do Hamburger menus right

When to hide Advanced Settings

Good UX for Notifications

Publication date:
August 2018


Chapter #1. Anyone Can Be a User Experience (UX) Professional

This guide is for anyone who designs software products as part of their work. You may be a full-time designer, a UX professional or someone who has to make decisions about UX in your organization's products. Regardless of your role, the principles in this guide will improve your products, help you to serve your users' needs better, and make your customers more likely to return to you.

Although various examples throughout this book feature a mobile app, website, web app, or some desktop software, the principles are applicable to a wide range of applications, from in-car UI, mobile games, and cockpit controls, to washing machine interfaces and everything in between.

Empathy and objectivity are the primary skills you must possess to be good at UX. This is not to undermine those who have spent many years studying and working in the UX field—their insights and experience are valuable—rather to say that study and practice alone are not enough.

You need empathy to understand your users' needs, goals and frustrations. You need objectivity to look at your product with fresh eyes, spot the flaws and fix them. You can learn everything else.


Learning points

  • UX isn't a talent you're born with—you can learn how to be good in this field

  • Objectivity and empathy are the two key personality traits you need to display

  • This book aims to provide a shortcut to success with 101 tried-and-tested principles

About the Author

  • Will Grant

    Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 20 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group - the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.

    Browse publications by this author

Latest Reviews

(10 reviews total)
The typography in the ebook is very bad. it is not clear. Not readable.
Perfecto para cualquier persona interesada en la usabilidad
I still haven’t received it!

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