Learn to build a robust campaign with Eloqua using Packt’s new eBook

January 2014 | Enterprise

Packt is pleased to announce the publication of its new eBook, Marketing Automation with Eloqua, a quick-start guide to creating and customizing your marketing campaigns with Eloqua. This eBook is available in all the popular electronic formats such as Amazon, Kindle, e-pub, and PDF. It's 136 pages long and competitively priced at $17.84.

About the author:
Ben Griffith holds a dual degree in Computer Engineering and Economics, and began his career with a consulting firm as the first certified consultant for the Eloqua Partner Program in the firm. Ben is the founder and president of Salytics, which deals with numerous companies with regards to the design and implementation of marketing campaigns utilizing Eloqua. He has also authored open source projects to extend Eloqua website tracking and three native Salesforce.com applications that have been publicly released.

Eloqua develops automated marketing software’s and services for business to business (B2B) marketers, to build, manage and efficiently market their database and campaigns. The company is a pioneer in lead generation services.

Marketing Automation with Eloqua is a fast-paced guide to building e-mails, forms, and landing pages for your campaign using Eloqua's components and tools. The guide further helps users to get maximum output from the campaigns and delves deeper into contact management and segmentation. The book trains readers on improving sales, analyzing data, and executing campaigns efficiently.

This book covers practical ways for building a campaign and then enhances it with the powerful tools of Eloqua to add value to them. The book is dedicated to marketing professionals and business analysts who want to use Eloqua for lead generation, e-mail marketing, and designing marketing campaigns. However, it can also be used by beginners with no previous knowledge of Eloqua.

Packt has also published the following titles related to this topic:
Internet Marketing with WordPress
Salesforce CRM: The Definitive Admin Handbook - Second Edition

Packt Enterprise is a publishing division of Packt Publishing, designed to serve the information needs of IT professionals in the enterprise space. Packt Enterprise also publishes on Microsoft, IBM, Oracle, Citrix, Java, Amazon, Google, and SAP technologies.


Marketing Automation with Eloqua
Learn to build a robust campaign using Eloqua

For more
information, please visit: http://www.packtpub.com/marketing-automation-with-eloqua/book

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