Enhance your knowledge of the Salesforce CRM platform using Packt's new book and eBook

July 2013 | Enterprise

Packt is pleased to announce the release of Salesforce CRM: The Definitive Admin Handbook - Second Edition, a practical guide that focuses on the Salesforce CRM application, highlighting the core Salesforce CRM concepts required to improve and maintain its functionality with clear, systematic instructions. The print book comes in at over 426 pages and is competitively priced at $54.99, whilst the e-book and Kindle versions are available for $28.04.

About the Author:

Paul Goodey has over 15 years of experience in developing web technology solutions for various companies, and he has been building solutions with Salesforce CRM since 2006. Paul has worked as a developer, business analyst, consultant, and system administrator to provide solutions for both in-house and consultancy-based end users. He is also a Salesforce.com Certified Developer DEV-401.

Customer relationship management (CRM) is a set of business processes and underlying applications that help manage customer information, activities, and conversations. With the help of CRM, teams can better understand their customers and deliver the right information, make better decisions, reduce the cost of service, and keep every customer satisfied.

Salesforce CRM: The Definitive Admin Handbook - Second Edition will show readers how to effectively implement mechanisms to manage and determine login access and company-specific information. They'll discover more about Salesforce CRM including a wide range of features such as granting login access to administrators and enabling delegated user administration, whilst also learning how to configure data structures and user interfaces using the various mechanisms offered by Salesforce CRM.

This book is packed with screenshots, diagrams, and tips that will enable readers to not only administer and configure complex Salesforce CRM functionality with absolute ease, but also understand the functional areas within Salesforce CRM for campaigns to customers.

Some of the topics covered in this book are:

Chapter 1: Organization Administration

Chapter 2: User Management in Salesforce CRM

Chapter 3: Configuration in Salesforce CRM

Chapter 4: Data Management

Chapter 5: Data Analytics with Reports and Dashboards

Chapter 6: Implementing Business Processes in Salesforce CRM

Chapter 7: Salesforce CRM Functions

Chapter 8: Extending Salesforce CRM

Chapter 9: Best Practices for Enhancing Productivity

Packt Publishing has also released Salesforce related books:

Salesforce CRM Admin Cookbook

Salesforce CRM: The Definitive Admin Handbook

Force.com Developer Certification Handbook (DEV401)

About Packt:

All Salesforce books are published by Packt Enterprise. Packt Enterprise is a publishing division of Packt Publishing designed to serve the information needs of IT professionals in the Enterprise space. Packt Enterprise also publishes on Microsoft, IBM, Oracle, Citrix, Java, Amazon, Google, and SAP technologies.

Salesforce CRM: The Definitive Admin Handbook - Second Edition
A comprehensive guide for the setup, configuration, and customization of Salesforce CRM

For more information, please visit: Salesforce CRM: The Definitive Admin Handbook - Second Edition

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