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OpenX Ad Server: Beginner's Guide

Beginner's Guide
Murat Yilmaz

Build and maintain professional advertising solutions for your web sites with OpenX Ad Server
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Book Details

ISBN 139781849510202
Paperback300 pages

About This Book

  • Develop a professional advertising solution for a web site that meets the business requirements by following the creation of an example site with the help of easy-to-follow steps and ample screenshots
  • Initiate an advertising campaign and add banners using your creativity to develop an impressive web site
  • In-depth practical approach providing you with a better and faster ad-server solution to sway your advertising needs for a blog or web site
  • Packed with hands-on-examples and clear explanations for better understanding

Who This Book Is For

If you are an enthusiast with clear IT basics, who wants to use OpenX ad server for advertising, then this book is for you.

Table of Contents

Chapter 1: Introduction and Installation of OpenX Ad Server
Basics of OpenX Ad Serving
Main features of OpenX Ad Server
System requirements
Installing OpenX
Time for action - downloading OpenX
Time for action - uploading OpenX using cPanel file manager
Time for action - uploading OpenX using an FTP client
Time for action - setting file permissions
Time for action - creating a MySQL database and user
Time for action - using OpenX installation wizard
Summary
Chapter 2: Start Ad Serving with OpenX
Basic OpenX Ad serving steps diagram
Sample Amazon.com banner serving flowchart
Time for action - adding Amazon.com as an advertiser
Time for action - adding a campaign for Amazon.com
Time for action - adding a banner to Toys & Games Amazon campaign
Time for action - adding a website to OpenX
Time for action - adding a zone to the website
Time for action - linking the Amazon banner to the zone
Time for action - serving the banner on the website
Summary
Chapter 3: Advertisers and Campaigns
Advertisers
Adding an advertiser
Time for action - adding Apple as an advertiser
Campaigns
Campaign types in OpenX
Understanding campaign priorities
Campaign revenue information
Adding campaigns to an advertiser
Time for action - adding a contract type campaign for Apple
Time for action - adding a Contract (Exclusive) type campaign
Tips for efficient advertiser and campaign management
Summary
Chapter 4: Filling Campaigns with Banners
Banners
Understanding banner types
Time for action - adding a local webserver banner to Apple Inc - Mac Devices campaign
Time for action - adding Google AdSense ads with OpenX
Time for action - adding an external banner type for Amazon
Targeting visitors with banner delivery options
Time for action - Amazon Halloween banner targeting US visitors
Summary
Chapter 5: Adding Websites and Zones
Websites and zones
Zone types
Time for action - adding a website to OpenX
Time for action - adding a banner type zone to website
Time for action - putting zone invocation code into our website
Time for action - linking a banner to a zone
Adding zones in Blogger and WordPress blogs
Time for action - adding zone invocation code to blogger
Time for action - adding zone invocation code to a WordPress blog
Time for action - setting advanced zone properties
Time for action - applying dynamic zone sizes
Summary
Chapter 6: Taking Advantage of Channels
Site Source
Time for action - labeling zones with site source parameter
Channels
Time for action - achieving targeting with website channels
Time for action - adding a global channel
Summary
Chapter 7: OpenX Account Management
OpenX account types
Working with manager accounts
Time for action - adding a manager account
Working with advertiser accounts
Time for action - adding an advertiser account
Accounts and permissions chart
Summary
Chapter 8: User and Account Preferences
Changing OpenX name, e-mail, and password
Time for action - changing OpenX name, e-mail, and password
Banner preferences
Time for action - changing banner preferences
Time zone preferences
Time for action - changing time zone preferences
User logs
Time for action - checking user logs
Summary
Chapter 9: Upgrading OpenX
OpenX version
Time for action - checking OpenX for upgrades
Current OpenX files
Time for action - backing up OpenX files and database
New OpenX files
Time for action - downloading the latest OpenX files and uploading them to the server
Configuration file and banner images
Time for action - copying the configuration file and image banners
Update wizard
Time for action - running the upgrade wizard
Summary
Chapter 10: Using Reports and Statistics
Advertisers and campaigns statistics
Time for action - getting advertisers and campaign statistics
OpenX advanced reports
Time for action - getting advertising analysis reports
Summary

What You Will Learn

  • Learn the essentials of online advertising from the advertiser and publisher points of view
  • Install and utilize OpenX Ad Server effectively to make your business run faster
  • Get to know the usage of all the campaign and banner types
  • Manage ad campaigns and banners on multiple web sites from a centralized platform
  • Display ads according to their importance and alter the under-performing ads easily and swiftly
  • Learn the most effective way to work with web site ad zones
  • Maximize your profits by selling your ad space on your blogs and web sites effectively
  • Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin
  • Utilize the channels to show relevant ads based on the content of web sites
  • Integrate Google AdSense and Amazon ads with your web sites using OpenX
  • Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies
  • Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports

In Detail

OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly.

This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions.

OpenX Ad Server Beginner's Guide will help you gain control over all the advertising needs of your blogs and web sites on a centralized ad-serving platform, for much easier management than traditional with methods. You will be able to run your own ads and sell your ad space to advertisers at the same time. You will learn how to serve ads according to origin of the visitors using GeoTargeting features. Combined with OpenX Channels, you will maximize your online revenue with relevant ads. This book also tells you how you can integrate other popular Ad networks like Google AdSense, Amazon and so on. Using OpenX for multiple accounts, tracking the success of ad campaigns using statistics, and reports are also discussed in detail.

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