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phpList 2 E-mail Campaign Manager

More Information
Learn
  • Install and set up phpList on your web hosting platform
  • Integrate subscription with third-party publishing platforms
  • Configure intelligent bounce handling
  • Integrate membership and features with Joomla!, Drupal, WordPress, and Blogger
  • Automate list management and bounce processing
  • Gain insight with user and click tracking reports
  • Leverage advanced features for greater flexibility and results
  • Secure phpList from attacks and future vulnerabilities
  • Troubleshoot common issues
  • Avoid dealing with spammers by implementing CAPTCHAs
About

Tired of an e-mail BCC list that scrolls off the page, or fiddly and hard-to-manage bulk mailing systems? You need phpList – a high-powered, robust, feature-packed mailing system that will get out of your way and get the job done! You want to know more about phpList?

phpList is a popular open source e-mail campaign manager, sporting a powerful web frontend, rich message editor, and an advanced feature set.

phpList 2 E-mail Campaign Manager will guide you from basic installation and setup through management, reporting, and automation of phpList, the world's most popular open source e-mail campaign manager. It also covers advanced customization and configuration of phpList.

We start with a basic configuration, and finish with a full-featured e-mail management engine. You will work your way up from basic installation to advanced topics such as bounce automation, user and click-through tracking, and integration with third-party tools such as WordPress, Joomla!, Drupal, and Blogger.

Advanced topics such as securing your installation against spammers, attacks, and vulnerabilities are covered, as well as additional advanced and experimental features offered by phpList.

This book is an invaluable guide for any e-mail publisher who wants a robust and powerful engine to manage their small-to-huge e-mail distribution empire.

Features
  • Harness the power and flexibility of open source software using phpList for e-mail management mastery
  • Use analytics to identify top-performing links and most engaged subscribers, and target campaigns based on flexible criteria
  • Automate routine list management housework, freeing you to produce quality content
  • Integrate phpList with existing publishing platforms, including WordPress, Blogger, Joomla!, and Drupal
  • Packed with screenshots, real-world examples, and detailed explanations
Page Count 236
Course Length 7 hours 4 minutes
ISBN 9781849511049
Date Of Publication 25 Jul 2011

Authors

David Young

David Young's first experience in documenting the open source world was the official 2003 manual for JAJC, a popular jabber client, which he authored in XML using Docbook.

He followed this with the development of "Bandersnatch", the whimsically named Jabber message logger, which remains the de facto open source platform for recording and archiving messages on a Jabber server.

After founding and successfully running an open source consulting company ("Funky Penguin") for several years, David "retired" to full-time employment.

David now works for a respected New Zealand IT consulting firm (Prophecy Networks Ltd) and pursues the odd "Funky Penguin" project in his spare time.

David's projects, notes, and ramblings can be found at: http://www.funkypenguin.co.nz.