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phpList 2 E-mail Campaign Manager

David Young

Get to grips with the phpList e-mail announcement delivery system!
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Book Details

ISBN 139781849511049
Paperback236 pages

About This Book

  • Harness the power and flexibility of open source software using phpList for e-mail management mastery
  • Use analytics to identify top-performing links and most engaged subscribers, and target campaigns based on flexible criteria
  • Automate routine list management housework, freeing you to produce quality content
  • Integrate phpList with existing publishing platforms, including WordPress, Blogger, Joomla!, and Drupal
  • Packed with screenshots, real-world examples, and detailed explanations

Who This Book Is For

This book is aimed at content creators and distributors who want to up their game to a full e-mail distribution engine.

Further, it will certainly appeal to you if you are technically inclined and would rather roll your own system than use an off-the-shelf product.

You are assumed to be familiar with the basic concepts of e-mail, editing text files, and managing remote files with FTP / SFTP.

Advanced topics will teach you to get your hands dirty in some of phpList's open-source code.

Table of Contents

Chapter 1: Installation and Configuration
Installing phpList files and database
Testing e-mail delivery
Chapter 2: Setting up Subscriber Forms
Basic concepts
Setting up a basic subscribe page
Creating a custom subscribe page
Putting a subscribe form on other applications
Chapter 3: Setting up E-mail Bounce Handling
E-mail bounce handling
Testing and manually processing bounces
Reviewing bounces
Chapter 4: Setting up phpList with Popular Publishing Platforms
Integrating phpList with Drupal
Integrating phpList with WordPress
Integrating phpList with Facebook
Chapter 5: List, User, and Administrator Management
Individual user management
Managing lists
Creating a list
Managing administrators
Chapter 6: Personalizing E-mail Body
Enhancing messages using built-in placeholders
Personalizing messages using member attributes
Sending messages to subsets of lists based on attributes
Using message templates
Chapter 7: Measuring Effectiveness of Newsletters
User tracking
Click tracking
Examining advanced user/click-tracking statistics
Chapter 8: Securing phpList
Changing the admin password
Confirming correct filesystem permissions
Confirming htaccess restrictions are in place
Securing admin pages with additional (htauth) password
Chapter 9: Advanced Features
Advanced bounce handling
Domain-based e-mail throttling
Adding attachments to messages
Automatically repeat messages
Auto-generating messages from RSS feeds
Setting up processing automation
Chapter 10: Hacking phpList
Substituting user attributes in the subject line
Sending system messages as HTML instead of text
Creating a messages archive page
Sending messages using your e-mail client
Chapter 11: Troubleshooting and Maintenance
General fault diagnosis
Common errors and warnings
Creating a backup
Upgrading phpList
Where to find more help and information

What You Will Learn

  • Install and set up phpList on your web hosting platform
  • Integrate subscription with third-party publishing platforms
  • Configure intelligent bounce handling
  • Integrate membership and features with Joomla!, Drupal, WordPress, and Blogger
  • Automate list management and bounce processing
  • Gain insight with user and click tracking reports
  • Leverage advanced features for greater flexibility and results
  • Secure phpList from attacks and future vulnerabilities
  • Troubleshoot common issues
  • Avoid dealing with spammers by implementing CAPTCHAs

In Detail

Tired of an e-mail BCC list that scrolls off the page, or fiddly and hard-to-manage bulk mailing systems? You need phpList – a high-powered, robust, feature-packed mailing system that will get out of your way and get the job done! You want to know more about phpList?

phpList is a popular open source e-mail campaign manager, sporting a powerful web frontend, rich message editor, and an advanced feature set.

phpList 2 E-mail Campaign Manager will guide you from basic installation and setup through management, reporting, and automation of phpList, the world's most popular open source e-mail campaign manager. It also covers advanced customization and configuration of phpList.

We start with a basic configuration, and finish with a full-featured e-mail management engine. You will work your way up from basic installation to advanced topics such as bounce automation, user and click-through tracking, and integration with third-party tools such as WordPress, Joomla!, Drupal, and Blogger.

Advanced topics such as securing your installation against spammers, attacks, and vulnerabilities are covered, as well as additional advanced and experimental features offered by phpList.

This book is an invaluable guide for any e-mail publisher who wants a robust and powerful engine to manage their small-to-huge e-mail distribution empire.


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