phpList 2 E-mail Campaign Manager
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About This Book
- Harness the power and flexibility of open source software using phpList for e-mail management mastery
- Use analytics to identify top-performing links and most engaged subscribers, and target campaigns based on flexible criteria
- Automate routine list management housework, freeing you to produce quality content
- Integrate phpList with existing publishing platforms, including WordPress, Blogger, Joomla!, and Drupal
- Packed with screenshots, real-world examples, and detailed explanations
Who This Book Is For
This book is aimed at content creators and distributors who want to up their game to a full e-mail distribution engine.
Further, it will certainly appeal to you if you are technically inclined and would rather roll your own system than use an off-the-shelf product.
You are assumed to be familiar with the basic concepts of e-mail, editing text files, and managing remote files with FTP / SFTP.
Advanced topics will teach you to get your hands dirty in some of phpList's open-source code.