Microsoft Office Live Small Business: Beginner's Guide

Microsoft Office Live Small Business: Beginner's Guide

Build and Customize your Microsoft Office Small Business Live Web Site with this book and eBook
What You Will Learn
  • Build a professional functioning website in next to no time.
  • Customize your site for maximum business impact
  • Write effective content and organize it like a pro
  • Help visitors find information, quickly, intuitively, and efficiently
  • Optimize your website for Search Engines
  • Track visitor statistics and understand what they mean

Chapter 1: Preview the design tools
In this chapter, you’ll learn the ABCs of Office Live Small Business and then go on a whirlwind tour of its site-building tools. Before calling it a day, you’ll preview the starter site that Office Live Small Business creates for you to give you a head-start on your project.

Chapter 2: Personalize your site
In this chapter, you’ll start using the design tools you previewed in Chapter 1 to personalize your site’s headers and footers. You’ll customize its name and slogan, and in the bargain put your distinctive stamp on your web site.

Chapter 3: Design your site

In this chapter, you’ll decide the look and feel of your site. Which font should you use? What color scheme should you use? How should you lay out the site’s navigation? It’s quite easy to implement such important decisions with Office Live Small Business’s design tools. This chapter will show you how.

Chapter 4: Set Page Options
In this chapter, you’ll decide the structure of individual pages on your site. How wide will your web pages be? What kind of background will they have? How do you tweak design elements on your web pages? This chapter deals with these and other such questions.

Chapter 5: Build the core pages
Have you ever seen a web site that doesn’t have a home page? I don’t think so. No matter what business you are in, your web site will need a few simple pages such as a Home page and a Contact Us page. These pages form the core around which you build the rest of the site. In this chapter, you’ll build such a core. By the time you work your way through it, you’ll have a four-page web site – content and all. But more significantly, you’ll have mastered Office Live Small Business’s design tools.

Chapter 6: Build the information pages
In this chapter, you’ll build upon the core you built in Chapter 5 and add pages that inform and educate the visitor about your products and services. You’ll also learn how to work with text and images in formatting web pages.

Chapter 7: Improve the presentation
Web pages that merely contain text and pictures are rather monotonous. Presentational aids such as tables, maps, slide shows, and hyperlinks help you present information in a more presentable and digestible format. Thankfully, several of these presentational aids are built right into Office Live Small Business’s design tools. This chapter shows you how to leverage them.

Chapter 8: Fine-tune the design
In this chapter, you’ll continue to refine your web site. You’ll learn how to make your site friendlier to visitors by fine-tuning its navigation. You’ll learn how to add your logo to your web site in order to emphasize your brand. Finally, you’ll learn how to tweak some of the settings you’ve chosen so far by customizing your web site’s style sheet.

Chapter 9: Venture beyond the design tools
Office Live Small Business’s built-in design tools make site-building point-and-click easy. But if you know HTML, the language of web pages, you can go where no Office Live Design Tool has gone before. This chapter will help you try your hand at writing your own HTML mark up to tweak you site. Office Live Small Business is an extensible platform: it is possible to install off-the-shelf components to enhance your web site. How to go about is the next skill you’ll learn in this chapter. You’ll install a custom FAQ component because the built-in FAQ page doesn’t work as advertised.

Chapter 10: Optimizing for search engines
In this chapter you’ll learn how to get your web site noticed on Google and other search engines. You’ll also get some straight talk on Search Engine Optimization and Search Engine Marketing that will help you understand how these much (ab)used terms relate to the success of your web site.

Appendix I: Signing up for Office Live Small Business

Appendix II: Creating e-mail accounts

Appendix II: Submitting your web site to search engines

Appendix III: Using Reports - Office Live Small Business’s site statistics package

Appendix IV: Backing up and restoring your site

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