Microsoft Office Live Small Business: Beginner’s Guide

Build and Customize your Microsoft Office Small Business Live Web Site with this book and eBook

Microsoft Office Live Small Business: Beginner’s Guide

Beginner's Guide
Rahul Pitre

Build and Customize your Microsoft Office Small Business Live Web Site with this book and eBook
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Book Details

ISBN 139781847198747
Paperback256 pages

About This Book

  • Build a highly usable, customer-friendly, and effective web site in next-to-no-time
  • No computerese! Plain English tutorials that everyone can follow and understand
  • Part of Packt’s Beginner’s Guide Series, offering step-by-step instructions for building a small-business web site from scratch
  • Emphasizes web design fundamentals and best practices along the way
  • Packed with Office Live Small Business Tips, Tricks, and Hacks

Who This Book Is For

Small-business owners who want to build and customize their business web sites on Microsoft’s free-to-use platform. No technical knowledge is required.

Table of Contents

Chapter 1: Getting Started
Important preliminary points
Signing in
Time for action - sign in to your Office Live Small Business account
Signing out
Time for action - sign out of your Office Live Small Business account
Exploring the website section
Time for action - exploring the website section of your account
Time for action - viewing the starter website
Time for action - viewing page properties
Time for action - exploring Site Designer
Time for action - exploring Page Editor
Summary
Chapter 2: Customizing Headers and Footers
Choosing a title for your website
Time for action - setting the site title
Choosing a slogan for your website
Time for action - setting the site slogan
Setting the footer
Time for action - customizing the footer
Summary
Chapter 3: Setting Design Options
Choosing a theme for your website
Time for action - choosing a theme
Choosing a style for your website
Time for action - choosing a style
Choosing a navigation layout
Time for action choosing a style
Choosing a color scheme for your website
Time for action - choosing a color scheme
Choosing a site font for your website
Time for action - choosing the site font
Summary
Chapter 4: Setting Page Display Options
Setting site options
Time for action - opening the Site options dialog
Introducing Advanced design features
Time for action - activating Advanced design features
Using Advanced design features
Time for action - overriding the site width setting
Summary
Chapter 5: Building Your Website's Skeleton
Editing the home page
Time for action - opening the Home page in Page Editor
Time for action - changing the Layout
Time for action - customizing a layout
Time for action - creating and saving a page template
Time for action - add copy to the Home page
Re-creating the About Us page
Time for action - creating a new page from a template
Re-creating the Contact Us page
Time for action - re-creating the Contact Us page
Creating the Privacy Policy page
Time for action - creating a new page from a template
Time for action - add copy to the Privacy Policy page
Deleting a page
Time for action - deleting a web page
Summary
Chapter 6: Building the Information Pages
Selecting and organizing information for your site's information pages
Creating section pages
Time for action - creating a section page
Creating topic pages
Time for action - creating a topic page
Creating content for the section pages
Creating content for the topic pages
Summary
Chapter 7: Improving the Presentation
Introducing Page Editor's modules
Setting up a contact form with the Contact Us module
Time for action - creating a contact form
Adding contact information
Time for action - adding contact information
Displaying a map and driving directions
Time for action - creating a map and driving directions page
Trying out a couple of other modules
Time for action trying out Weather and Stock modules
Creating hyperlinks
Time for action - creating a hyperlink to the Map page
Displaying pictures
Time for action - displaying a picture
Presenting data in tabular format
Time for action - creating a table
Summary
Chapter 8: Fine-tuning the Design
Customizing the header
Time for action - building a header without a logo or a picture
Time for action - building a header with a custom picture
Time for action - building a header with a logo and a picture
Time for action - building a header with a logo but no picture
Customizing the color scheme
Time for action - customizing the color scheme
Using a custom stylesheet
Time for action - manipulating the stylesheet to fix the navigation
Time for action - displaying a border around pictures
Time for action - styling the horizontal rules
Summary
Chapter 9: Venturing Beyond the Basics
About HTML modules
Time for action - adding an HTML module to your page
HTML 101
Time for action - generating the markup for a hyperlink
Further customization with solutions
Summary
Chapter 10: Optimizing for Search Engines
What is SEO?
What SEO is not
Optimizing your web pages
Time for action - specifying meaningful page titles
Time for action - specifying metatags
Summary

What You Will Learn

  • Build a professional functioning website in next to no time.
  • Customize your site for maximum business impact
  • Write effective content and organize it like a pro
  • Help visitors find information, quickly, intuitively, and efficiently
  • Optimize your website for Search Engines
  • Track visitor statistics and understand what they mean

Chapter 1: Preview the design tools
In this chapter, you’ll learn the ABCs of Office Live Small Business and then go on a whirlwind tour of its site-building tools. Before calling it a day, you’ll preview the starter site that Office Live Small Business creates for you to give you a head-start on your project.

Chapter 2: Personalize your site
In this chapter, you’ll start using the design tools you previewed in Chapter 1 to personalize your site’s headers and footers. You’ll customize its name and slogan, and in the bargain put your distinctive stamp on your web site.

Chapter 3: Design your site

In this chapter, you’ll decide the look and feel of your site. Which font should you use? What color scheme should you use? How should you lay out the site’s navigation? It’s quite easy to implement such important decisions with Office Live Small Business’s design tools. This chapter will show you how.

Chapter 4: Set Page Options
In this chapter, you’ll decide the structure of individual pages on your site. How wide will your web pages be? What kind of background will they have? How do you tweak design elements on your web pages? This chapter deals with these and other such questions.

Chapter 5: Build the core pages
Have you ever seen a web site that doesn’t have a home page? I don’t think so. No matter what business you are in, your web site will need a few simple pages such as a Home page and a Contact Us page. These pages form the core around which you build the rest of the site. In this chapter, you’ll build such a core. By the time you work your way through it, you’ll have a four-page web site – content and all. But more significantly, you’ll have mastered Office Live Small Business’s design tools.

Chapter 6: Build the information pages
In this chapter, you’ll build upon the core you built in Chapter 5 and add pages that inform and educate the visitor about your products and services. You’ll also learn how to work with text and images in formatting web pages.

Chapter 7: Improve the presentation
Web pages that merely contain text and pictures are rather monotonous. Presentational aids such as tables, maps, slide shows, and hyperlinks help you present information in a more presentable and digestible format. Thankfully, several of these presentational aids are built right into Office Live Small Business’s design tools. This chapter shows you how to leverage them.

Chapter 8: Fine-tune the design
In this chapter, you’ll continue to refine your web site. You’ll learn how to make your site friendlier to visitors by fine-tuning its navigation. You’ll learn how to add your logo to your web site in order to emphasize your brand. Finally, you’ll learn how to tweak some of the settings you’ve chosen so far by customizing your web site’s style sheet.

Chapter 9: Venture beyond the design tools
Office Live Small Business’s built-in design tools make site-building point-and-click easy. But if you know HTML, the language of web pages, you can go where no Office Live Design Tool has gone before. This chapter will help you try your hand at writing your own HTML mark up to tweak you site. Office Live Small Business is an extensible platform: it is possible to install off-the-shelf components to enhance your web site. How to go about is the next skill you’ll learn in this chapter. You’ll install a custom FAQ component because the built-in FAQ page doesn’t work as advertised.

Chapter 10: Optimizing for search engines
In this chapter you’ll learn how to get your web site noticed on Google and other search engines. You’ll also get some straight talk on Search Engine Optimization and Search Engine Marketing that will help you understand how these much (ab)used terms relate to the success of your web site.

Appendix I: Signing up for Office Live Small Business

Appendix II: Creating e-mail accounts

Appendix II: Submitting your web site to search engines

Appendix III: Using Reports - Office Live Small Business’s site statistics package

Appendix IV: Backing up and restoring your site

In Detail

Microsoft Office Live Small Business is an internet service that helps small businesses create web sites, and promote and market themselves. And you don’t need to buy or install any new software to use it. All you need is a web browser.

Office Live Small Business’s WYSIWYG, browser-based tools make developing a web site a breeze. But you can’t build good web sites with great tools alone; you also need a basic understanding of web design fundamentals. This book will walk you through Office Live Small Business’s fundamentals, and then show you how to use its design tools effectively. While you may not become a professional web designer just by reading this book, you’ll certainly be able to build a web site for your small business that will make your competitors envious and your friends jealous.

This book is all you need for getting started and developing your web presence with Microsoft Office Live Small Business. From setting up and running Small Business for the first time to creatively using its tools, this book delivers everything you need to know. Microsoft Office Live Small Business is controlled from the browser, so all you require is an internet connection, and this book, to get rolling.

Over the course of 10 chapters, and five appendices, this book will teach you to create effective content, organize it efficiently, and present it aesthetically. It also covers fine tuning, optimizing your site to be SEO friendly, and how to use the Reports that Office Live offers. This book is not about hard to build web animations or slick rollover effects. It’s about providing concise, easy-to-find, and easy-to-understand information about your business on the web. Don’t just build a web site - build a brand.

Authors

Table of Contents

Chapter 1: Getting Started
Important preliminary points
Signing in
Time for action - sign in to your Office Live Small Business account
Signing out
Time for action - sign out of your Office Live Small Business account
Exploring the website section
Time for action - exploring the website section of your account
Time for action - viewing the starter website
Time for action - viewing page properties
Time for action - exploring Site Designer
Time for action - exploring Page Editor
Summary
Chapter 2: Customizing Headers and Footers
Choosing a title for your website
Time for action - setting the site title
Choosing a slogan for your website
Time for action - setting the site slogan
Setting the footer
Time for action - customizing the footer
Summary
Chapter 3: Setting Design Options
Choosing a theme for your website
Time for action - choosing a theme
Choosing a style for your website
Time for action - choosing a style
Choosing a navigation layout
Time for action choosing a style
Choosing a color scheme for your website
Time for action - choosing a color scheme
Choosing a site font for your website
Time for action - choosing the site font
Summary
Chapter 4: Setting Page Display Options
Setting site options
Time for action - opening the Site options dialog
Introducing Advanced design features
Time for action - activating Advanced design features
Using Advanced design features
Time for action - overriding the site width setting
Summary
Chapter 5: Building Your Website's Skeleton
Editing the home page
Time for action - opening the Home page in Page Editor
Time for action - changing the Layout
Time for action - customizing a layout
Time for action - creating and saving a page template
Time for action - add copy to the Home page
Re-creating the About Us page
Time for action - creating a new page from a template
Re-creating the Contact Us page
Time for action - re-creating the Contact Us page
Creating the Privacy Policy page
Time for action - creating a new page from a template
Time for action - add copy to the Privacy Policy page
Deleting a page
Time for action - deleting a web page
Summary
Chapter 6: Building the Information Pages
Selecting and organizing information for your site's information pages
Creating section pages
Time for action - creating a section page
Creating topic pages
Time for action - creating a topic page
Creating content for the section pages
Creating content for the topic pages
Summary
Chapter 7: Improving the Presentation
Introducing Page Editor's modules
Setting up a contact form with the Contact Us module
Time for action - creating a contact form
Adding contact information
Time for action - adding contact information
Displaying a map and driving directions
Time for action - creating a map and driving directions page
Trying out a couple of other modules
Time for action trying out Weather and Stock modules
Creating hyperlinks
Time for action - creating a hyperlink to the Map page
Displaying pictures
Time for action - displaying a picture
Presenting data in tabular format
Time for action - creating a table
Summary
Chapter 8: Fine-tuning the Design
Customizing the header
Time for action - building a header without a logo or a picture
Time for action - building a header with a custom picture
Time for action - building a header with a logo and a picture
Time for action - building a header with a logo but no picture
Customizing the color scheme
Time for action - customizing the color scheme
Using a custom stylesheet
Time for action - manipulating the stylesheet to fix the navigation
Time for action - displaying a border around pictures
Time for action - styling the horizontal rules
Summary
Chapter 9: Venturing Beyond the Basics
About HTML modules
Time for action - adding an HTML module to your page
HTML 101
Time for action - generating the markup for a hyperlink
Further customization with solutions
Summary
Chapter 10: Optimizing for Search Engines
What is SEO?
What SEO is not
Optimizing your web pages
Time for action - specifying meaningful page titles
Time for action - specifying metatags
Summary

Book Details

ISBN 139781847198747
Paperback256 pages
Read More

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