Marketing Automation with Eloqua

Eloqua is a fantastically versatile platform if you want to automate your digital marketing campaigns, and this book is the perfect guide. From generating personalized emails to analyzing results, it walks you through every aspect.

Marketing Automation with Eloqua

Ben Griffith

Eloqua is a fantastically versatile platform if you want to automate your digital marketing campaigns, and this book is the perfect guide. From generating personalized emails to analyzing results, it walks you through every aspect.
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Book Details

ISBN 139781782177784
Paperback136 pages

Book Description

Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.

This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value.

This concise, yet focused guide looks at the Eloqua platform and breaks down the powerful tools that can be used to build automated digital campaigns for the modern marketer.

You will learn to build e-mails with personalized and reusable content.You'll learn how to build and manage your database, efficiently execute marketing campaigns, score and route leads to sales. You'll also learn how-to measure marketing's impact on your business. Gating of your high value marketing content will be explored, implemented using native features of Eloqua landing pages and forms. Contact management and segmentation will also be covered in depth.

What You Will Learn

  • Design your first digital campaign for Eloqua
  • Build emails, forms and landing pages in your campaigns
  • Manage digital assets and their components within Eloqua
  • *Utilize Eloqua’s email editor to create, upload or open and edit an existing email.
  • Understand the web lead capture and processing using Eloqua forms
  • Learn how to segment contracts
  • Learn about the contact centric data model in Eloqua
  • Schedule and activate Eloqua campaigns
  • Utilize Eloqua’s landing page editor to create and customize your landing page.
  • Analyze the results of your digital campaigns

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Book Details

ISBN 139781782177784
Paperback136 pages
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