iAd Production Beginner’s Guide

Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue and brand awareness.

iAd Production Beginner’s Guide

Ben Collier

Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue and brand awareness.
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Book Details

ISBN 139781849691321
Paperback340 pages

Book Description

Think of an iAd as a micro-app contained within an app on a user’s iPhone or iPad that they’ve downloaded from the App Store. When the user taps your advert’s banner it bursts into life filling the entire screen of their device.

iAd Beginner’s Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.

You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it’s even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.

Table of Contents

What You Will Learn

  • Create full-screen HTML5 banners for the iPad.
  • Prepare and optimize your content and media for mobile delivery, so your ads work efficiently and load faster on low-power devices.
  • Create ads using Apple’s templates, which give you pre-built functionality in your ad, giving you more time to focus on the visual impact of your brand.
  • Preview and test your interactive ads on your iPhone or iPad.
  • Effective ways of generating revenue or brand awareness with your ad, using tools like store finders, digital downloads and virtual coupons.
  • Create hi-resolution ads for the iPhone's retina display and the iPad’s large multi-touch screen.
  • Submit and track your campaigns with Apple in the iAd Network.
  • Incorporate iAd advertisements in your own app to generate additional revenue from your ad.

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Table of Contents

Book Details

ISBN 139781849691321
Paperback340 pages
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