Advertising on Google: The High Performance Cookbook
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About This Book
- Set up your Adwords account and track results beyond the click
- Create relevant keywords and write compelling ads
- Learn about reporting, analysis, managing Adwords, and troubleshooting performance
- Optimize performance for maximum ROI and implement strategies for Remarketing to past visitors
- Step-by-step format with bite-sized, easy-to-digest, and implementable suggestions
Who This Book Is For
This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on recipes.